The salty snacks category has been growing in Brazil and 2014 represented a favorable year for it, influenced especially by the Soccer World Cup. But in 2015 the economic crisis impacted the market in a negative way, due to factors such as inflation and a higher unemployment rate, for instance. However, the growing need for a convenient and healthy lifestyle still offers opportunity for the category to innovate in healthy salty snacks which could keep the category in growth.
Definition
Market size, forecast, and share of processed salty snacks in Brazil include fruit-based snacks, chips (potato and rice), peanuts/other nuts and other types of salty snacks (potato, rice, corn, popcorn, pretzel snacks, meat-, fish-, and seafood-based snacks). Market size considers all retail channels, including direct sales. Consumer research is based on all products previously mentioned, except fruit-based snacks and meat-, fish-, and seafood-based snacks.
