What you need to know

Home entertaining is a common activity for Americans with 77% of adults having hosted guests for a special event within the last three years. Holiday celebrations and birthdays are both popular reasons to entertain, but casual events such as poker nights or book club meetings also prompt in-home socializing. Social media is an important component of an at-home event, as those who plan get-togethers are using these platforms for inspiration, to invite guests, and share post-party pictures. However, the prevalence of social media may also be adding to stress, as 39% of hosts find themselves wondering how their events stack up against others’.


For the purposes of this report, Mintel has used the following definitions:

Home entertaining involves any special event inside the home to which non-resident guests are invited. This includes formal and informal events that are planned in advance, including holiday parties, dinner parties, religious celebrations, birthday parties, game-watches, and informal get-togethers such as poker nights or book club meetings.

This report builds on the analysis presented in Mintel’s Planned At-Home Events – US, March 2012.

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