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Soap, Bath and Shower Products - US - February 2016
Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary

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Soap, Bath and Shower Products - US - February 2016
Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Market Size and Forecast
Market Breakdown
Market Perspective
Market Factors

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Soap, Bath and Shower Products - US - February 2016
Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Bath and Shower Routines
Product Usage
Product Benefits
Attitudes toward Bar Soap
Attitudes toward In-shower Moisturizer
Product Innovations
Awareness of Ingredients

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Soap, Bath and Shower Products - US - February 2016
Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Players – What You Need to Know
Manufacturer Sales of Soap, Bath, and Shower Products
What’s Working?
What’s Struggling?
What’s Next?

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Soap, Bath and Shower Products - US - February 2016
Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – Market
Appendix – Key Players
Appendix – Consumer
Search

What you need to know

When adjusted for inflation, total market sales in the soap, bath, and shower products market have remained relatively flat, though the inclusion of more premium benefits have helped boost sales of liquid body washes and bath products. Going forward, continued launches of products offering premium benefits, as well as product innovations that offer ease of use, may help to accelerate growth.

Definition

For the purposes of this report, Mintel defines the soap, bath, and shower products category as follows:

  • Liquid body wash and/or shower gel

  • Bar soap

  • Liquid hand soap

  • Hand sanitizer

  • Bath products, including bubble bath and bath fragrances.

This report does not include:

  • Products designed specifically for use on the face such as facial cleansers and scrubs

  • Body care products, such as lotion

  • Baby care products

  • Shower and bath accompaniments, such as loofahs, sponges, bath scrubbers, and bath massagers.

Value figures throughout this report are at retail selling prices (rsp) excluding sales tax unless otherwise stated.

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