Table of Contents
Executive Summary
-
- The market
- Economic recession impacts body care market
-
- Figure 1: Forecast of retail sales of body care products*, by value, Brazil, 2010-20
- Market share
- Market leaders have together almost half of retail sales share
-
- Figure 2: Leading brands' retail sales share in the body care products* market, by value, Brazil, 2013-14
- The consumer
- Body oils can grow in the market by focusing on emotional benefits
-
- Figure 3: Occasions of using body care products, Brazil, November 2015
- Body care products that absorb quickly appeal to Brazilians
-
- Figure 4: Behavior toward body care moisturizing products, Brazil, November 2015
- High price is barrier for mature women when buying body care products
-
- Figure 5: Barriers for purchasing body care products, Brazil, November 2015
- Products for specific times of the day can boost hand and foot creams
-
- Figure 6: Attitudes toward using body care products, Brazil, November 2015
- What we think
Issues and Insights
-
- How to attract consumers with long-lasting fragrances
- The facts
- The implications
- How to boost the market of multifunctional body care products
- The facts
- The implications
- How to handle the lack of time and influence consumers
- The facts
- The implications
The Market – What You Need to Know
-
- Unemployment, inflation, and austerity impact the category
- Launches of new body care products drop in 2015
- Consumers are increasingly more aware about Brazil’s water shortage and are seeking emotional benefits when using their beauty products
Market Size and Forecast
-
- The category of body care products feels the economic crisis
-
- Figure 7: Retail sales of body care products*, by value, Brazil, 2010-20
-
- Figure 8: Forecast of retail sales of body care products*, by value, Brazil, 2010-20
- Figure 9: Retail sales of body care products*, by value, by segment, Brazil, 2013-14
Market Drivers
-
- Water shortage creates opportunities for new products
- Opportunities for cosmetics that act as mood influencers
Key Players – What You Need to Know
-
- Natura launches new app and expects to open physical stores in 2016
- Grupo Boticário has a 2.4 percentage points rise in market share
- Monange and Paixão are sold to French company Coty
Market Share
-
- Natura and Grupo Boticário have, together, almost half of market share
-
- Figure 10: Leading brands' retail sales share in the body care products* market, by value, Brazil, 2013-14
Who’s Innovating?
-
- “Long lasting” moisturizers can appeal to consumers
-
- Figure 11: Percentage of “long lasting” body care products launches in relation to the total launches of the category, by top five countries and Brazil, 2015
- Natural ingredients become priority for consumers
-
- Figure 12: Percentage of “natural”* body care products launches in relation to the total launches of the category, by country, India, France, US, UK and Brazil, 2015
- Other definitions can boost use of exfoliants and firming lotions
-
- Figure 13: Percentage of “exfoliant” and “firming action” body care products launches in relation to the total launches of the category, by country, UK, US, France, Germany, and Brazil, 2015
The Consumer – What You Need to Know
-
- Body oils and products for hands and feet offer opportunities
- Rapid absorption into the skin is the most sought benefit
- Brands must invest in communication to win consumers’ confidence
- There is room in the market for products with new textures and formats
Occasions of Using Body Care Products
-
- Body oils can grow in the market by exploiting emotional benefits
-
- Figure 14: Occasions of using body care products, Brazil, November 2015
- Foot products with relaxing benefits can appeal to consumers
-
- Figure 15: Occasions of using body care products, by time of the day, Brazil, November 2015
- Young men aged 16-24 can be attracted by post-sport products
-
- Figure 16: Occasions of using body care products, by male gender and age, Brazil, November 2015
Behavior toward Body Care Products
-
- Body care products that absorb quickly appeal to Brazilians
-
- Figure 17: Behavior toward body care products, Brazil, November 2015
- Soft and refreshing ingredients appeal mainly to men
-
- Figure 18: Behavior toward body care products, by gender, Brazil, November 2015
- CC creams could appeal to younger women
-
- Figure 19: Behavior toward body care products, by female gender and age, Brazil, November 2015
Barriers for Purchasing More Body Care Products
-
- High price is barrier for mature women when buying body care products
-
- Figure 20: Barriers for purchasing more body care products, Brazil, November 2015
- Free samples could attract men who don't believe in long-lasting benefits
-
- Figure 21: Barriers for purchasing more body care products, by male gender and age, Brazil, November 2015
- Miniature and instant effect products could appeal to younger women
-
- Figure 22: Barriers for purchasing more body care products, by female gender and age, Brazil, November 2015
Attitudes toward Using Body Care Products
-
- Products for specific times of the day can boost hand and foot creams
-
- Figure 23: Attitudes toward using body care products, Brazil, November 2015
- Multifunctional products have room to attract more mature women
-
- Figure 24: Attitudes toward using body care products, by female gender and age, Brazil, November 2015
- Different formats appeal especially to women aged 25-34
-
- Figure 25: Attitudes toward using body care products, by female gender and age, Brazil, November 2015
Appendix – Market Size and Forecast
-
-
- Figure 26: Retail sales of body care products*, by value, Brazil, 2010-20
- Figure 27: Forecast of retail sales of body care products*, by value, Brazil, 2010-20
-
- Figure 28: Retail sales of body care products*, by value and segment, Brazil, 2013-14
-
Appendix – Methodology and Definitions
-
- Fan chart forecast
- Abbreviations
Back to top