What you need to know
In highly competitive, mature household care product categories, where sales increases must come at the expense of a competitor, packaging is as important as the product itself as a means of delivering value to consumers. Household care product packaging can do much more than just hold and dispense the product. Innovative packaging features can be a way for brands to set themselves apart and help consumers save money and accomplish household chores more efficiently and effectively.
Definition
This report builds on the analysis represented in Mintel’s Household Care Packaging Trends – US, January 2015.
For the purposes of this report, Mintel will cover trends in household care product packaging, including packaging types commonly used for home laundry products, hard surface cleaners, and dishwashing products. In addition, household care product labeling and claims are discussed, particularly as they relate to themes applicable to the report.
