“The differences in building and measuring loyalty across different sectors mean that brands must take a nuanced approach to fostering a connection with customers. Bigger brands with more exposure tend to have an immediate advantage in building favouritism; however, recent arrivals such as Netflix show that new brands, particularly those in digital markets, are capable of entering the market and competing from the off.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Brand Loyalty Overview – What You Need to Know
Brand Usage
Favouritism and Commitment
Where Usage and Favouritism Meet
Sector Review – What You Need to Know
Finance
Retail
Travel
Technology Service Providers
Food
Foodservice
Automotive
Drink
Energy
Beauty and Personal Care
Media
Technology Products
Fashion
Household
Home
Factors Influencing Loyalty – What You Need to Know
Trust in Brands
Brand Differentiation
Customer Service
Brand Satisfaction
Brand Recommendation
Cross-category Comparison – What You Need to Know
Aldi and Lidl Increasing Emotional Bond
Finance Brands: Re-engaging with Consumers
Technology Users Bound to Their Devices
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
Appendix – Brands Covered
22nd November 2016
“A major recall by Samsung for its washing machines in the US is a setback both for this brand and the category. Concerns over product safety for consumer electronics may well permeate into the household appliance market, especially for appliances with connected features.” 
26th October 2016
“Netflix’s focus on unique content and personalisation continue to strengthen its position, mirroring its ability to challenge more established brands according to Mintel’s Brand Research. Its competitors face a tough task to fight back, however the launch of new content and new products may help their cause.”
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