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Nail Color and Care - US - January 2016
Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary

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Nail Color and Care - US - January 2016
Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Market Size and Forecast
Market Breakdown
Market Perspective
Market Factors

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Nail Color and Care - US - January 2016
Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Types of Nail Services Done
Nail Products Used
Usage of Gel Nail Polish
Attitudes toward Gel Nail Polish
Selection of Nail Polish Color
Time Spent on Nails
Attitudes toward Nail Product Safety and Natural Products
Attitudes toward Experimentation

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Nail Color and Care - US - January 2016
Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Players – What You Need to Know
Manufacturer Sales of Nail Color and Care
What’s Working?
What’s Struggling?
What’s Next?

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Nail Color and Care - US - January 2016
Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Data Sources and Abbreviations
Appendix: Market
Appendix: Key Players
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What you need to know

Although growth in the nail care and color market has slowed since 2013, interest in gel polish manicures, nail treatments, and more natural nail care represent key opportunities. Effective outreach to Millennials, moms, and Hispanics via product offerings, digital technology, and targeted marketing can help revitalize the market.

Definition

This report covers the US market for nail color and care products and includes products specifically intended for use on the nails, not the hands or other parts of the body. Mintel defines the nail color and care market as follows:

• Nail polish

• Nail accessories and implements (ie, nail files, clippers, and trimmers)

• Nail treatments (ie, nail strengtheners, ridge fillers, top coats, base coats)

• Artificial nails and accessories (ie, press-on nails, nail tips)

• Nail polish removers (includes both acetone and non-acetone polish removers)

Salon nail services are excluded from the market size, segment performance, and brand sections of this report but are covered in the consumer and market perspective sections.

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