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Staying Informed - How you Get the News - US - December 2015
Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary

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Staying Informed - How you Get the News - US - December 2015
Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Market Factors

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Staying Informed - How you Get the News - US - December 2015
Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Where Consumers Get the News
Where Consumers Look for News Topics
When Consumers Get the News
What Consumers Think About the News and News Organizations
Perceptions of Broadcast News Brands
General News Consumption Habits

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Staying Informed - How you Get the News - US - December 2015
Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Players – What You Need to Know
What’s Working?
What’s Struggling?
What’s Next?

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Staying Informed - How you Get the News - US - December 2015
Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – Consumer
Search

What you need to know

The balance of power in news media has shifted as consumers realize that non-news organizations can add valuable insight and coverage of events. The rise of social media as a news platform has empowered this trend by giving anyone and everyone an opportunity to broadcast opinions, but brands also have opportunities to participate in these discussions and to offer their own take on the news.

Definition

For the purposes of this report, Mintel has used the following definitions:

News includes any reporting on current events, whether by a professional news organization or non-news company. This report covers what platforms consumers use to get the news, when and how much time they spend getting the news, and other news media consumption habits and opinions. The following platforms for news consumption are discussed in this report:

  • Television

  • Radio

  • Social media

  • Magazines (online and print)

  • Newspapers (online and print)

  • News aggregate websites (eg, Google News)

  • Search engines

  • News organizations’ websites

  • Non-news organizations’ websites

Although mobile is discussed as a way to enhance consumer engagement with the news, this format is not the primary focus of this report.

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