Table of Contents
Executive Summary
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- The market
- Sales of suncare products grew substantially in 2014 with high temperatures
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- Figure 1: Forecast of retail sales of suncare products*, by value – Brazil, 2010-20
- Market share
- Investments in campaigns and innovation contributed to the increasing market share by Nivea Sun and L'Oréal Solar Expertise
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- Figure 2: Leading companies' sales share in the retail suncare market*, by value, Brazil, 2013-14
- The consumer
- Consumers’ increasing awareness of the dangers of sun exposure drive sales of aftersun products
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- Figure 3: Frequency of using suncare products – Brazil, September 2015
- 20% of consumers look for products designed for their skin type
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- Figure 4: Behavior toward using suncare products – Brazil, September 2015
- Many Brazilians show interest in multifunctional suncare products
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- Figure 5: Interest in suncare innovations – Brazil, September 2015
- Brazilians tend to buy more suncare products during summer months
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- Figure 6: Behavior toward purchasing suncare products – Brazil, September 2015
- What we think
Issues and Insights
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- Despite governmental campaigns, only 29% of Brazilians report using sun protection to avoid skin cancer
- The facts
- The implications
- How can companies still attract consumers during Brazil's current economic crisis?
- The facts
- The implications
- More and more products have SPF added to their formulas
- The facts
- The implications
The Market − What You Need to Know
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- Sales of suncare products increase during summer months
- Extreme temperature during summer 2014 contributed to an increase in sales
- Consumers who are allergic to the sun and mature consumers are demographic niches to be explored by suncare companies
Market and Forecast
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- Marked by high temperatures, sales of suncare products experienced strong growth in 2014
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- Figure 7: Retail sales of suncare products*, by value – Brazil, 2010-20
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- Figure 8: Retail sales of suncare products, by value, by segment – Brazil, 2013-14
- The suncare market is expected to grow 18% in 2015, compared to 2014
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- Figure 9: Forecast of retail sales of suncare products* by value – Brazil, 2010-20
Market Drivers
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- Brazil's rising temperatures
- Market lacks products aimed at consumers who are allergic to sun and products with “anti-aging” claims
Key Players − What You Need to Know
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- Nivea develops creative campaigns for the suncare market
- Hypermarcas announces sale of its cosmetics division to Coty, including brand Cenoura & Bronze
- Campaign to be shared among friends
Market Share
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- Investments in campaigns and innovation contributed to the increasing market share of Nivea Sun and L'Oréal Solar Expertise
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- Figure 10: Leading companies' sales share in the retail suncare market*, by value – Brazil, 2013-14
Who’s Innovating?
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- Products for sensitive skin have good potential in Brazil
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- Figure 11: Launches of suncare products positioned as "for sensitive skin,” by top 5 countries and Brazil, 2013-September 2015
- Over-55s represent a good opportunity for the market
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- Figure 12: Launches of suncare products positioned as “anti-aging,” by top five countries and Brazil, 2013-September 2015
- There is an opportunity in the market for suncare products in different formats and textures
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- Figure 13: Launches of suncare products, by subcategory, Brazil, October 2012-October 2015
The Consumer – What You Need to Know
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- Aftersun products could be more targeted at young people and consumers living in the Central-West regions
- Customization and “free from” products are also important in the suncare category
- Brazilians show interest in innovative products
- Sales of suncare products are seasonal, increasing during summer months
Frequency of Using Suncare Products
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- Consumers’ increasing awareness of the dangers of sun exposure drive sales of aftersun products
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- Figure 14: Frequency of using suncare products – Brazil, September 2015
- Sun protection products can appeal to younger women
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- Figure 15: Frequency of using suncare products, by age group – Brazil, September 2015
- Products with “anti-aging” claims and with high SPF factors can appeal to men aged 25-34
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- Figure 16: Frequency of using suncare products, by male consumers and age group – Brazil, September 2015
- Dry climate in the Central-West region is a good opportunity for the market
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- Figure 17: Total use of body moisturizer with FPS, facial moisturizer with FPS and sun protection lip balm with SPF, by region – Brazil, September 2015
Behavior toward Using Suncare Products
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- 20% of consumers look for products designed for their skin type
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- Figure 18: Behavior toward using suncare products – Brazil, September 2015
- Convenience and ingredients are important for many men
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- Figure 19: Selected behaviors toward using suncare products, by gender – Brazil, September 2015
- 20% of consumers living in the South use different products for the face and body
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- Figure 20: Selected behaviors toward using suncare products, by region – Brazil, September 2015
Interest in Innovations
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- Many Brazilians show interest in multifunctional suncare products
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- Figure 21: Interest in suncare innovations – Brazil, September 2015
- Soaps with SPF can appeal to more mature men
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- Figure 22: Interest in body wash/soaps with SPF that keep skin protected after being washed, by gender and age – Brazil, September 2015
- Innovative products can appeal to consumers in the South
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- Figure 23: Interest in selected innovations in suncare products, by region – Brazil, September 2015
Behavior toward Purchasing Suncare Products
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- Brazilians tend to buy more suncare products during summer months
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- Figure 24: Behavior toward purchasing suncare products, Brazil, September 2015
- More mature consumers tend to worry about ingredients used in suncare products
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- Figure 25: Behavior toward purchasing suncare products – "I read products' ingredients before buying them,” by gender and age, Brazil, September 2015
- Popular brands have the opportunity to attract C12 consumers
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- Figure 26: Selected behaviors toward purchasing suncare products, by socioeconomic groups, Brazil, September 2015
Appendix – Market Size and Forecast
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- Figure 27: Retail sales of suncare products*, by value, Brazil – 2010-20
- Figure 28: Forecast of retail sales of suncare products*, by value, Brazil – 2010-20
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- Figure 29: Brazil retail sales of suncare products, by value, by segments, Brazil – 2013-14
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Appendix – Methodology and Abbreviations
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- Factors used in forecasting
- Abbreviations
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