Consumers display solid repertoire behaviour in the skincare market. Most select the brands that they are familiar with while some only choose amongst their favourite brands.

The key issue explored in this report are:

• The importance of brands in each skincare category

• Perception of country of origins of skincare

• Brand equity: brand affection, brand association and brand retention.

This report answers the following questions:

• What are the most bought skincare categories?

• Does consumers’ brand loyalty vary from category?

• What are consumers’ favourite skincare brands and their likelihood to be bought again?

• What motivates consumers to choose a brand as their favourite brand over another?

• Why do people not have a favourite skincare brand?

• How do Mintropolitans behave towards their favourite brands?

• Facial cleanser (eg cleansing gel, facial exfoliator/scrub)

• Sunblock

• Facial mask

• Facial moisturiser/emulsion/lotion

• Facial serum/essence/concentrate

• Facial toner/softener

• BB cream/CC cream

• Lip balm

• Eye cream/essence

• Facial oils (eg moisturising oil, facial message oil)

• Make-up remover (including for face, eyes and lip)