What you need to know

Consumer expenditure on gaming and betting online is expected to maintain double-digit growth in 2015 and 2016, driven by sustained expansion in football betting, positive trends in consumer technology ownership and rising interest in shorter-form and instant-win opportunities.

The shape of the industry will also change significantly over the same period through a wave of consolidation sparked by new tax and regulation measures, the result of which will be to concentrate market share in the hands of a smaller number of larger operators.

While that may be potentially bad for competition, the behaviour of consumers suggests they may not mind too much if it enables operators to switch their focus from price and bonuses to product innovation and improved user experiences as a means of generating new business and customer loyalty.

Covered in this report

This report examines the market for online gaming and betting in the UK, whether conducted via a PC (personal computer) or laptop computer, through mobile devices such as smartphones and tablets or using games consoles and smart or interactive TV.

Market size data in this report refers specifically to revenues from sportsbook, casino, bingo and poker. However, in the context of the consumer research carried out for this report, the following activities are included and are discussed in a broader context throughout the report where relevant:

  • Sports betting

  • Casino games

  • Online slots/instant-win games

  • Bingo

  • Poker

  • Betting on non-sports events

  • National Lottery draw games

  • Football pools.

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