Table of Contents
Executive Summary
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- The market
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- Figure 1: Estimated market value of Irish clothing retailing market, IoI, RoI and NI, 2010-20
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- Figure 2: Estimated market value of Irish clothing retailing market, by sector, IoI, in millions, 2015
- Market factors
- Clothes prices drop in RoI
- Irish consumer financial health continues its uphill trend
- Almost a third shop online using smartphones
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- Figure 3: Consumers who have bought clothing, footwear and accessories online in the last 12 months, by device, NI and RoI, December 2014
- Clothes swapping takes away from clothes shopping
- Visa spending is up in 2015
- The consumer
- Value retailers prove most popular for in-store shopping
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- Figure 4: High street and value retailers shopped in for clothes in the last 12 months, in-store and online, NI and RoI, August 2015
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- Figure 5: Supermarkets, online-only stores and other retailers shopped in for clothes in the last 12 months, in-store and online, NI and RoI, August 2015
- Irish consumers are more likely to return in-store purchases
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- Figure 6: Consumers who have returned clothing that they have bought in the last 12 months, in-store and online, NI and RoI, August 2015
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- Figure 7: Reasons why consumers returned clothing they bought from an in-store outlet in the last 12 months, NI and RoI, August 2015
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- Figure 8: Reasons why consumers returned clothing they bought online in the last 12 months, NI and RoI, August 2015
- Street fashion has the most influence over Irish consumers
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- Figure 9: Factors (other than cost and personal preferences) that influence how consumers dress, NI and RoI, August 2015
- What we think
Issues and Insights
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- Who are the key retailers operating in the NI and RoI clothing market?
- The facts
- The implications
- How is online shopping faring in IoI?
- The facts
- The implications
- What impact have changes in the cost of clothing had on the Irish clothing retail market?
- The facts
- The implications
- What is the consumer satisfaction with clothes purchased?
- The facts
- The implications
- What impacts how consumers dress?
- The facts
- The implications
Market Overview
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- Key points
- Clothes prices drop in RoI
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- Figure 10: Consumer price index, all items vs clothing and footwear, RoI, January 2012-June 2015
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- Figure 11: Consumer price index, all goods vs clothing and footwear, NI, January 2012-June 2015
- Poor summer weather makes trading bleak
- Irish consumer financial health continues its uphill trend
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- Figure 12: How consumers rate their current financial situation, NI and RoI, October 2014 and September 2015
- Almost a third shop online using smartphones
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- Figure 13: Consumers who have bought clothing, footwear and accessories online in the last 12 months, by device, NI and RoI, December 2014
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- Figure 14: Usage of devices to shop online in the last 12 months, by gender, NI, December 2014
- Figure 15: Usage of devices to shop online in the last 12 months, by gender, RoI, December 2014
- Smartphone and tablet device clothes searches on the rise
- Clothes swapping takes away from clothes shopping
- Visa spending is up in 2015
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- Figure 16: RoI Visa card spending, by face-to-face and online spending, June-August 2015
Market Size and Forecast
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- Key points
- Clothing retail sector set for growth in 2015
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- Figure 17: Estimated market value of Irish clothing retailing market, IoI, RoI and NI, 2010-20
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- Figure 18: Estimated market value index of Irish clothing retailing market, RoI and NI, 2010-20
- High street retailers see a 3.5% increase in 2014
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- Figure 19: Estimated market value of Irish clothing retailing market, by sector, IoI, 2011-14
- “Black Friday” opens up opportunities for clothing retailers and supermarkets
- Womenswear remains the top sector
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- Figure 20: Estimated market value of Irish clothing retailing market, by sector, IoI, 2011-15
- Over €400 million spent on clothing online
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- Figure 21: Estimated market value of online spending on clothing, IoI, by gender, 2014 and 2015
Strengths and Weaknesses
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- Strengths
- Weaknesses
Who’s Innovating?
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- Key points
- École Mobile First Programme to simplify the clothing purchasing process
- Miss Selfridge has added a one-click option to its online shopping app
- Down the chute!
Company Profiles
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- Arcadia Group
- Key facts
- Recent developments
- Asda
- Key facts
- Recent developments
- ASOS
- Key facts
- Recent developments
- Benetton Group
- Key facts
- Recent developments
- Debenhams
- Key facts
- Recent developments
- Dunnes Stores
- Key facts
- Recent developments
- H&M
- Key facts
- Recent developments
- Inditex Group
- Key facts
- Recent developments
- M&S
- Key facts
- Recent developments
- Next
- Key facts
- Recent developments
- Primark/Penneys
- Key facts
- Recent developments
- Tesco
- Key facts
- Recent developments
- River Island
- Key facts
- Recent developments
- Monsoon
- Key facts
- Recent developments
- Matalan
- Key facts
- Recent developments
- TK Maxx
- Key facts
- Recent developments
- Amazon
- Key facts
- Recent developments
- eBay
- Key facts
- Recent developments
The Consumer – Usage of Clothing Retailers
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- Key points
- Value retailers prove most popular for in-store shopping
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- Figure 22: Retailers shopped in for clothes in the last 12 months, in-store and online, NI and RoI, August 2015
- Penneys shopped in by three in four RoI and half of NI consumers
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- Figure 23: Consumers who have bought clothes in Penneys/Primark in the last 12 months, in-store, by gender and age, NI and RoI, August 2015
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- Figure 24: Consumers who have bought clothes in Penneys/Primark in the last 12 months, in-store, by age of children, NI and RoI, August 2015
- Tesco continues to be the top supermarket for clothes
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- Figure 25: Retailers shopped in for clothes in the last 12 months, in-store and online, NI and RoI, August 2015
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- Figure 26: Consumers who have bought clothes in Tesco in the last 12 months, in-store, by gender, NI and RoI, August 2015
- Next and M&S show strong traction amongst mature and affluent Irish consumers
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- Figure 27: Consumers who have bought clothes in Next or M&S in the last 12 months, in-store or online, NI and RoI, August 2015
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- Figure 28: Consumers who have bought clothes in Next or M&S in the last 12 months, in-store, by gender and social class, NI and RoI, August 2015
- The fast fashion consumption era
- Dunnes more popular in RoI
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- Figure 29: Consumers who have bought clothes in department stores in the last 12 months, in-store, by retailer, NI and RoI, August 2015
- Online-only retailers appeal most to men
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- Figure 30: Consumers who have bought clothes from Amazon, eBay and ASOS in the last 12 months, by gender and age, NI and RoI, August 2015
The Consumer – Clothing Returns
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- Key points
- Irish consumers are more likely to return in-store purchases
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- Figure 31: Consumers who have returned clothing that they have bought in the last 12 months, in-store and online, NI and RoI, August 2015
- Wrong size is the most popular reason for in-store returns
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- Figure 32: Reasons why consumers returned clothing they bought from an in-store outlet in the last 12 months, NI and RoI, August 2015
- Men return more clothes for being the wrong size
- Women more likely to think clothes do not suit them
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- Figure 33: Consumers who have returned clothing they bought in-store in the last 12 months because the garments did not suit them, by gender, NI and RoI, August 2015
- Poor fit is the key reason for online returns
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- Figure 34: Reasons why consumers returned clothing they bought online in the last 12 months, NI and RoI, August 2015
- Women more likely to blame poor fit
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- Figure 35: Consumers who returned clothing they bought online in the last 12 months because of poor fit, by gender and age, NI and RoI, August 2015
The Consumer – Factors that Influence How Consumers Dress
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- Key points
- Street fashion has the most influence over Irish consumers
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- Figure 36: Factors (other than cost and personal preferences) that influence how consumers dress, NI and RoI, August 2015
- Street fashion most influential among younger consumers
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- Figure 37: Consumers who state that street fashion (what people are wearing) influences how they dress, by gender and age, NI and RoI, August 2015
- Friends influence a fifth of Irish consumers
- In-store style advice influences women
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- Figure 38: Consumers who state that style advice or outfits on retailer's website or in-store influence how they dress, by gender, NI and RoI, August 2015
- Mature males state nothing influences how they dress
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- Figure 39: Consumers who state that nothing influences how they dress, by gender and age, NI and RoI, August 2015
Appendix
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- NI Toluna data
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- Figure 40: Retailers that consumers have bought clothes from in-store in the last 12 months, by demographics, NI, August 2015
- Figure 41: Retailers that consumers have bought clothes from in-store in the last 12 months, by demographics, NI, August 2015 (continued)
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- Figure 42: Retailers that consumers have bought clothes from in-store in the last 12 months, by demographics, NI, August 2015 (continued)
- Figure 43: Retailers that consumers have bought clothes from in-store in the last 12 months, by demographics, NI, August 2015 (continued)
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- Figure 44: Retailers that consumers have bought clothes from in-store in the last 12 months, by demographics, NI, August 2015 (continued)
- Figure 45: Retailers that consumers have bought clothes from online in the last 12 months, by demographics, NI, August 2015
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- Figure 46: Retailers that consumers have bought clothes from online in the last 12 months, by demographics, NI, August 2015 (continued)
- Figure 47: Retailers that consumers have bought clothes from online in the last 12 months, by demographics, NI, August 2015 (continued)
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- Figure 48: Retailers that consumers have bought clothes from online in the last 12 months, by demographics, NI, August 2015 (continued)
- Figure 49: Retailers that consumers have bought clothes from online in the last 12 months, by demographics, NI, August 2015 (continued)
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- Figure 50: If consumers have returned clothing that they have bought in-store in the last 12 months, by demographics, NI, August 2015
- Figure 51: If consumers have returned clothing that they have bought online in the last 12 months, by demographics, NI, August 2015
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- Figure 52: Reasons why consumers returned clothing they bought from an in-store outlet in the last 12 months, by demographics, NI, August 2015
- Figure 53: Reasons why consumers returned clothing they bought from an in-store outlet in the last 12 months, by demographics, NI, August 2015 (continued)
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- Figure 54: Reasons why consumers returned clothing they bought from an online outlet in the last 12 months, by demographics, NI, August 2015
- Figure 55: Reasons why consumers returned clothing they bought from an online outlet in the last 12 months, by demographics, NI, August 2015 (continued)
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- Figure 56: Factors (other than cost and personal preferences) that influence how consumers dress, by demographics, NI, August 2015
- Figure 57: Factors (other than cost and personal preferences) that influence how consumers dress, by demographics, NI, August 2015 (continued)
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- Figure 58: Factors (other than cost and personal preferences) that influence how consumers dress, by demographics, NI, August 2015 (continued)
- RoI Toluna data
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- Figure 59: Retailers that consumers have bought clothes from in-store in the last 12 months, by demographics, RoI , August 2015
- Figure 60: Retailers that consumers have bought clothes from in-store in the last 12 months, by demographics, RoI, August 2015 (continued)
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- Figure 61: Retailers that consumers have bought clothes from in-store in the last 12 months, by demographics, RoI, August 2015 (continued)
- Figure 62: Retailers that consumers have bought clothes from in-store in the last 12 months, by demographics, RoI , August 2015 (continued)
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- Figure 63: Retailers that consumers have bought clothes from online in the last 12 months, by demographics, RoI, August 2015 (continued)
- Figure 64: Retailers that consumers have bought clothes from online in the last 12 months, by demographics, RoI , August 2015
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- Figure 65: Retailers that consumers have bought clothes from online in the last 12 months, by demographics, RoI , August 2015 (continued)
- Figure 66: Retailers that consumers have bought clothes from online in the last 12 months, by demographics, RoI, August 2015 (continued)
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- Figure 67: Retailers that consumers have bought clothes from online in the last 12 months, by demographics, RoI, August 2015 (continued)
- Figure 68: If consumers have returned clothing that they have bought in-store in the last 12 months, by demographics, RoI, August 2015
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- Figure 69: If consumers have returned clothing that they have bought online in the last 12 months, by demographics, RoI, August 2015
- Figure 70: Reasons why consumers returned clothing they bought from an in-store outlet in the last 12 months, by demographics, RoI, August 2015
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- Figure 71: Reasons why consumers returned clothing they bought from an in-store outlet in the last 12 months, by demographics, RoI, August 2015 (continued)
- Figure 72: Reasons why consumers returned clothing they bought from an online outlet in the last 12 months, by demographics, RoI, August 2015
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- Figure 73: Reasons why consumers returned clothing they bought from an online outlet in the last 12 months, by demographics, RoI, August 2015 (continued)
- Figure 74: Factors (other than cost and personal preferences) that influence how consumers dress, by demographics, RoI, August 2015
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- Figure 75: Factors (other than cost and personal preferences) that influence how consumers dress, by demographics, RoI, August 2015 (continued)
- Figure 76: Factors (other than cost and personal preferences) that influence how consumers dress, by demographics, RoI, August 2015 (continued)
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