Clothing Retailing - Ireland - October 2015

INTRODUCTION
Key themes of the report
Definition
Consumer data
Data sources
Abbreviations
EXECUTIVE SUMMARY
The market
Figure 1: Estimated market value of Irish clothing retailing market, IoI, RoI and NI, 2010-20
Figure 2: Estimated market value of Irish clothing retailing market, by sector, IoI, in millions, 2015
Market factors
Clothes prices drop in RoI
Irish consumer financial health continues its uphill trend
Almost a third shop online using smartphones
Figure 3: Consumers who have bought clothing, footwear and accessories online in the last 12 months, by device, NI and RoI, December 2014
Clothes swapping takes away from clothes shopping
Visa spending is up in 2015
The consumer
Value retailers prove most popular for in-store shopping
Figure 4: High street and value retailers shopped in for clothes in the last 12 months, in-store and online, NI and RoI, August 2015
Figure 5: Supermarkets, online-only stores and other retailers shopped in for clothes in the last 12 months, in-store and online, NI and RoI, August 2015
Irish consumers are more likely to return in-store purchases
Figure 6: Consumers who have returned clothing that they have bought in the last 12 months, in-store and online, NI and RoI, August 2015
Figure 7: Reasons why consumers returned clothing they bought from an in-store outlet in the last 12 months, NI and RoI, August 2015
Figure 8: Reasons why consumers returned clothing they bought online in the last 12 months, NI and RoI, August 2015
Street fashion has the most influence over Irish consumers
Figure 9: Factors (other than cost and personal preferences) that influence how consumers dress, NI and RoI, August 2015
What we think
ISSUES AND INSIGHTS
Who are the key retailers operating in the NI and RoI clothing market?
The facts
The implications
How is online shopping faring in IoI?
The facts
The implications
What impact have changes in the cost of clothing had on the Irish clothing retail market?
The facts
The implications
What is the consumer satisfaction with clothes purchased?
The facts
The implications
What impacts how consumers dress?
The facts
The implications
MARKET OVERVIEW
Key points
Clothes prices drop in RoI
Figure 10: Consumer price index, all items vs clothing and footwear, RoI, January 2012-June 2015
Figure 11: Consumer price index, all goods vs clothing and footwear, NI, January 2012-June 2015
Poor summer weather makes trading bleak
Irish consumer financial health continues its uphill trend
Figure 12: How consumers rate their current financial situation, NI and RoI, October 2014 and September 2015
Almost a third shop online using smartphones
Figure 13: Consumers who have bought clothing, footwear and accessories online in the last 12 months, by device, NI and RoI, December 2014
Figure 14: Usage of devices to shop online in the last 12 months, by gender, NI, December 2014
Figure 15: Usage of devices to shop online in the last 12 months, by gender, RoI, December 2014
Smartphone and tablet device clothes searches on the rise
Clothes swapping takes away from clothes shopping
Visa spending is up in 2015
Figure 16: RoI Visa card spending, by face-to-face and online spending, June-August 2015
MARKET SIZE AND FORECAST
Key points
Clothing retail sector set for growth in 2015
Figure 17: Estimated market value of Irish clothing retailing market, IoI, RoI and NI, 2010-20
Figure 18: Estimated market value index of Irish clothing retailing market, RoI and NI, 2010-20
High street retailers see a 3.5% increase in 2014
Figure 19: Estimated market value of Irish clothing retailing market, by sector, IoI, 2011-14
“Black Friday” opens up opportunities for clothing retailers and supermarkets
Womenswear remains the top sector
Figure 20: Estimated market value of Irish clothing retailing market, by sector, IoI, 2011-15
Over €400 million spent on clothing online
Figure 21: Estimated market value of online spending on clothing, IoI, by gender, 2014 and 2015
STRENGTHS AND WEAKNESSES
Strengths
Weaknesses
WHO’S INNOVATING?
Key points
École Mobile First Programme to simplify the clothing purchasing process
Miss Selfridge has added a one-click option to its online shopping app
Down the chute!
COMPANY PROFILES
Arcadia Group
Key facts
Recent developments
Asda
Key facts
Recent developments
ASOS
Key facts
Recent developments
Benetton Group
Key facts
Recent developments
Debenhams
Key facts
Recent developments
Dunnes Stores
Key facts
Recent developments
H&M
Key facts
Recent developments
Inditex Group
Key facts
Recent developments
M&S
Key facts
Recent developments
Next
Key facts
Recent developments
Primark/Penneys
Key facts
Recent developments
Tesco
Key facts
Recent developments
River Island
Key facts
Recent developments
Monsoon
Key facts
Recent developments
Matalan
Key facts
Recent developments
TK Maxx
Key facts
Recent developments
Amazon
Key facts
Recent developments
eBay
Key facts
Recent developments
THE CONSUMER – USAGE OF CLOTHING RETAILERS
Key points
Value retailers prove most popular for in-store shopping
Figure 22: Retailers shopped in for clothes in the last 12 months, in-store and online, NI and RoI, August 2015
Penneys shopped in by three in four RoI and half of NI consumers
Figure 23: Consumers who have bought clothes in Penneys/Primark in the last 12 months, in-store, by gender and age, NI and RoI, August 2015
Figure 24: Consumers who have bought clothes in Penneys/Primark in the last 12 months, in-store, by age of children, NI and RoI, August 2015
Tesco continues to be the top supermarket for clothes
Figure 25: Retailers shopped in for clothes in the last 12 months, in-store and online, NI and RoI, August 2015
Figure 26: Consumers who have bought clothes in Tesco in the last 12 months, in-store, by gender, NI and RoI, August 2015
Next and M&S show strong traction amongst mature and affluent Irish consumers
Figure 27: Consumers who have bought clothes in Next or M&S in the last 12 months, in-store or online, NI and RoI, August 2015
Figure 28: Consumers who have bought clothes in Next or M&S in the last 12 months, in-store, by gender and social class, NI and RoI, August 2015
The fast fashion consumption era
Dunnes more popular in RoI
Figure 29: Consumers who have bought clothes in department stores in the last 12 months, in-store, by retailer, NI and RoI, August 2015
Online-only retailers appeal most to men
Figure 30: Consumers who have bought clothes from Amazon, eBay and ASOS in the last 12 months, by gender and age, NI and RoI, August 2015
THE CONSUMER – CLOTHING RETURNS
Key points
Irish consumers are more likely to return in-store purchases
Figure 31: Consumers who have returned clothing that they have bought in the last 12 months, in-store and online, NI and RoI, August 2015
Wrong size is the most popular reason for in-store returns
Figure 32: Reasons why consumers returned clothing they bought from an in-store outlet in the last 12 months, NI and RoI, August 2015
Men return more clothes for being the wrong size
Women more likely to think clothes do not suit them
Figure 33: Consumers who have returned clothing they bought in-store in the last 12 months because the garments did not suit them, by gender, NI and RoI, August 2015
Poor fit is the key reason for online returns
Figure 34: Reasons why consumers returned clothing they bought online in the last 12 months, NI and RoI, August 2015
Women more likely to blame poor fit
Figure 35: Consumers who returned clothing they bought online in the last 12 months because of poor fit, by gender and age, NI and RoI, August 2015
THE CONSUMER – FACTORS THAT INFLUENCE HOW CONSUMERS DRESS
Key points
Street fashion has the most influence over Irish consumers
Figure 36: Factors (other than cost and personal preferences) that influence how consumers dress, NI and RoI, August 2015
Street fashion most influential among younger consumers
Figure 37: Consumers who state that street fashion (what people are wearing) influences how they dress, by gender and age, NI and RoI, August 2015
Friends influence a fifth of Irish consumers
In-store style advice influences women
Figure 38: Consumers who state that style advice or outfits on retailer's website or in-store influence how they dress, by gender, NI and RoI, August 2015
Mature males state nothing influences how they dress
Figure 39: Consumers who state that nothing influences how they dress, by gender and age, NI and RoI, August 2015
APPENDIX
NI Toluna data
Figure 40: Retailers that consumers have bought clothes from in-store in the last 12 months, by demographics, NI, August 2015
Figure 41: Retailers that consumers have bought clothes from in-store in the last 12 months, by demographics, NI, August 2015 (continued)
Figure 42: Retailers that consumers have bought clothes from in-store in the last 12 months, by demographics, NI, August 2015 (continued)
Figure 43: Retailers that consumers have bought clothes from in-store in the last 12 months, by demographics, NI, August 2015 (continued)
Figure 44: Retailers that consumers have bought clothes from in-store in the last 12 months, by demographics, NI, August 2015 (continued)
Figure 45: Retailers that consumers have bought clothes from online in the last 12 months, by demographics, NI, August 2015
Figure 46: Retailers that consumers have bought clothes from online in the last 12 months, by demographics, NI, August 2015 (continued)
Figure 47: Retailers that consumers have bought clothes from online in the last 12 months, by demographics, NI, August 2015 (continued)
Figure 48: Retailers that consumers have bought clothes from online in the last 12 months, by demographics, NI, August 2015 (continued)
Figure 49: Retailers that consumers have bought clothes from online in the last 12 months, by demographics, NI, August 2015 (continued)
Figure 50: If consumers have returned clothing that they have bought in-store in the last 12 months, by demographics, NI, August 2015
Figure 51: If consumers have returned clothing that they have bought online in the last 12 months, by demographics, NI, August 2015
Figure 52: Reasons why consumers returned clothing they bought from an in-store outlet in the last 12 months, by demographics, NI, August 2015
Figure 53: Reasons why consumers returned clothing they bought from an in-store outlet in the last 12 months, by demographics, NI, August 2015 (continued)
Figure 54: Reasons why consumers returned clothing they bought from an online outlet in the last 12 months, by demographics, NI, August 2015
Figure 55: Reasons why consumers returned clothing they bought from an online outlet in the last 12 months, by demographics, NI, August 2015 (continued)
Figure 56: Factors (other than cost and personal preferences) that influence how consumers dress, by demographics, NI, August 2015
Figure 57: Factors (other than cost and personal preferences) that influence how consumers dress, by demographics, NI, August 2015 (continued)
Figure 58: Factors (other than cost and personal preferences) that influence how consumers dress, by demographics, NI, August 2015 (continued)
RoI Toluna data
Figure 59: Retailers that consumers have bought clothes from in-store in the last 12 months, by demographics, RoI , August 2015
Figure 60: Retailers that consumers have bought clothes from in-store in the last 12 months, by demographics, RoI, August 2015 (continued)
Figure 61: Retailers that consumers have bought clothes from in-store in the last 12 months, by demographics, RoI, August 2015 (continued)
Figure 62: Retailers that consumers have bought clothes from in-store in the last 12 months, by demographics, RoI , August 2015 (continued)
Figure 63: Retailers that consumers have bought clothes from online in the last 12 months, by demographics, RoI, August 2015 (continued)
Figure 64: Retailers that consumers have bought clothes from online in the last 12 months, by demographics, RoI , August 2015
Figure 65: Retailers that consumers have bought clothes from online in the last 12 months, by demographics, RoI , August 2015 (continued)
Figure 66: Retailers that consumers have bought clothes from online in the last 12 months, by demographics, RoI, August 2015 (continued)
Figure 67: Retailers that consumers have bought clothes from online in the last 12 months, by demographics, RoI, August 2015 (continued)
Figure 68: If consumers have returned clothing that they have bought in-store in the last 12 months, by demographics, RoI, August 2015
Figure 69: If consumers have returned clothing that they have bought online in the last 12 months, by demographics, RoI, August 2015
Figure 70: Reasons why consumers returned clothing they bought from an in-store outlet in the last 12 months, by demographics, RoI, August 2015
Figure 71: Reasons why consumers returned clothing they bought from an in-store outlet in the last 12 months, by demographics, RoI, August 2015 (continued)
Figure 72: Reasons why consumers returned clothing they bought from an online outlet in the last 12 months, by demographics, RoI, August 2015
Figure 73: Reasons why consumers returned clothing they bought from an online outlet in the last 12 months, by demographics, RoI, August 2015 (continued)
Figure 74: Factors (other than cost and personal preferences) that influence how consumers dress, by demographics, RoI, August 2015
Figure 75: Factors (other than cost and personal preferences) that influence how consumers dress, by demographics, RoI, August 2015 (continued)
Figure 76: Factors (other than cost and personal preferences) that influence how consumers dress, by demographics, RoI, August 2015 (continued)