What you need to know
Roughly half of consumers say they always try to eat healthy foods and maintain a balanced diet; four in 10 exercise regularly. Extrapolated to the US adult population, roughly 133.8 million adults are focused on healthy eating and 101.6 million on regular exercise.
Americans face many health concerns, the most pressing of which include obesity, heart disease, diabetes, cancer, and the cost of quality health care. Though consumers are increasingly aware of health issues, many struggle to make significant lifestyle changes.
Definition
This report details how consumers perceive their own health (and whether or not these perceptions are in line with reality), what motivates consumers to pursue a healthy lifestyle, the pursuit of health, and more. It also includes an examination of wearable health-tracking devices, concern around sedentary lifestyles, and the body acceptance movement.
Readers of this report may also be interested in the following Mintel titles: Managing Your Health – US, January 2015; Heart Health – US, May 2015; Healthy Dining Trends – US, July 2015; Marketing Health to Women – US, August 2015; Marketing Health to Men – US, September 2015; Vitamins, Minerals, and Supplements – US, September 2015; Diet Trends – US, October 2015; and Health & Fitness Clubs – US, November 2015.
