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Innovation on the Menu - US - October 2015
Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary

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Innovation on the Menu - US - October 2015
Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Market Factors

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Innovation on the Menu - US - October 2015
Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Foodies
International Foods
Race and International Foods
Hispanics
Gender Differences
Age Differences
Income
Segment Diners
Age
CHAID Analysis
Key Driver Analysis

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Innovation on the Menu - US - October 2015
Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

MMI Analysis – Menu Ingredient Claims
Trend – Spice
Trend – International Flavors
Trend – New American
Trend – Make it Yours
Trend – Health
Trend – Savory
Trend – Ancient Grains
Trend – Menu Descriptors

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Innovation on the Menu - US - October 2015
Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – Key Driver Analysis
Appendix – The Market
Search

What you need to know

Consumers have unprecedented choice when dining out, and all restaurant segments are constantly vying for attention. Restaurant owners must keep in touch with what is currently happening in the foodservice industry and understand some of the emerging trends. This report identifies some of the major trends currently happening and describes what may be next in foodservice by utilizing both menu and consumer data. The data will help restaurant owners identify emerging trends in the foodservice industry and identify which customers are interested in newer concepts.

Definition

In this report, Mintel explores current flavor trends within the foodservice industry as well as identifies what to expect from upcoming trends. The report also identifies consumer sentiments on trying new foods as well as what would entice consumers to try new menu items. By understanding both current and future trends, operators can identify new ways to reach customers. This report builds off of the previous report, Innovation on the Menu: Flavor Trends – US, June 2014.

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