What you need to know
The $3 billion beauty accessories market has shown slow, uneven growth in recent years. However, while the largest market segment, hair accessories, has effectively stagnated, there are strong areas of growth and innovation in the smaller make-up and shower accessories segments. Indeed, a number of smaller players have seen sales climb thanks to focused branding strategies, innovative product development, and aggressive, multi-channel retailing. Bold appeal to digitally savvy Millennials has been especially vital to their success, and will be instrumental to the market looking forward.
Definition
For the purposes of this report, the beauty accessories market has been segmented as follows:
Hair accessories – combs/brushes, hair holders, bobby/hair pins, headbands
Bath/soap/shower accessories – bath sponges/poufs, loofahs, bath brushes, bath mitts/gloves
Make-up accessories – eyelash curlers, make-up sponges/blenders, make-up brushes, make-up brush cleaners, and cosmetics storage
Excluded are electrical beauty devices (ie hair appliances, cleansing brushes). For more information regarding beauty devices see Mintel’s Beauty Devices – US, March 2015.