"Until recently, the iGeneration has been largely overshadowed by the preceding generation: Millennials. As iGens begin to edge Millennials out of the key 18-34 demographic, marketers need to pay closer attention to this generation’s priorities and how their behavior differs from the dominant Millennials."
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
The iGeneration by the Numbers
Spotlight on Tween and Teen iGens
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
How iGens Perceive Themselves and their Generation
Adult iGens and Attitudes toward Changing Society
iGens and Fitting In
Tween/teen iGens and Celebrity Influence
iGens and Trends
iGens and Influence
iGen Attitudes toward Technology and Interaction
iGen Social Media Preferences
iGen Marketing Preferences
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
What’s Working?
What’s a Challenge?
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – Demographics
16th December 2016
“Experience-oriented and social media savvy tweens can provide brands with firsthand exposure to their engagement with their products and services through Snapchat Spectacles.” 
26th August 2016
“Emojis offer a quick, visual alternative to text for communication, but they aren’t proving to be as diverse as the world they occupy.”
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They are even more racially and ethnically diverse.
