“The holiday rental property corporate landscape saw further change during 2015 and into 2016 as major industry players jockeyed for position. The scramble for scale among these companies is not unconnected with the continued surge in usage of industry disrupter Airbnb. The company now offers substantially more rental properties around the world than any other player in the market.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Size and Forecast
Segment Performance
Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
Use of Holiday Rental Property in the UK and Abroad
Holiday Rental Property Booking Behaviour for 2016
Methods Used to Book Holiday Rental Property
Location of Most Recent Holiday at Rental Property
Nights Stayed on Most Recent Holiday at Rental Property
Researching the Destination for a Holiday in a Rental Property
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Key Players – What You Need to Know
Market Share
Launch Activity and Innovation
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Attitudes towards Holiday Rental Property
Appendix – Data Sources, Abbreviations and Supporting Information
Appendix – Market Size and Forecast
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What does the growing influence of TripAdvisor mean for the industry?
