Table of Contents
Executive Summary
-
- Fast delivery service and healthy meals can be appealing to AB consumers
-
- Figure 1: Consumers who ordered takeouts, by socioeconomic group, March 2015
- There is an opportunity for restaurants to promote their dessert menus among women
-
- Figure 2: Selected attitudes toward eating out, by genre, March 2015
- Over-55s are more interested in special diet menus
-
- Figure 3: Attitude “I like eating at places where they offer special menus (eg vegetarian menu, menu for people with food intolerance/allergy, lactose-free, gluten-free dishes),” by age group, March 2015
- Loyalty programs could strengthen consumers’ eating out habits
-
- Figure 4: Eating out spending habits, March 2015
- What we think
Issues and Insights
-
- How can women aged 16-24 save time when eating out?
- Young consumers, already fans of ready-meals, could increase their consumption through mobile applications
- How can companies keep AB and C1’s consumers eating out frequency?
Who Is Innovating?
-
- Key points
- Food trucks are looking for fixed addresses
- Chef celebrities influence Brazilians’ eating out habits
- New consumption habits: saving and sustainability
- New consumption habits: shared consumption
Market Drivers
-
- Key points
- Current economic influencers
-
- Figure 5: GDP percent change, 2001-14
- Figure 6: Unemployment rate in mobile quarters, in %, 2014-15
- Street food becoming increasingly popular throughout the country
- Street food in Brazil has its own culture
The Consumer – Frequency of Eating Out and Ordering Takeout Food
-
- Key points
- Brazilian’s lower average income affects eating-out expenditure
-
- Figure 7: Frequency of eating out and ordering takeout food, March 2015
- Quicker delivery options and healthy dishes can appeal to AB consumers
-
- Figure 8: Consumers who ordered takeouts, by socioeconomic group, March 2015
- Japanese cuisine can attract more women to eat out
-
- Figure 9: Frequency of eating out at least once a day, by genre, March 2015
The Consumer – Attitudes toward Eating Out and Ordering Take-outs
-
- Key points
- Quality of service is a key factor to create consumer loyalty
-
- Figure 10: Attitudes toward eating out, March 2015
- There is an opportunity for restaurants to promote their dessert menu among female consumers
-
- Figure 11: Selected attitudes toward eating out, by genre, March 2015
- Fun experiences in restaurants help to create a leisure atmosphere for DE consumers
-
- Figure 12: Attitude “I like eating out to change the routine a little”, by socioeconomic group, March 2015
The Consumer – Attitudes toward Eating Out Trends
-
- Key points
- There is an opportunity for food trucks to strengthen their image of convenient and affordable food option
-
- Figure 13: Attitudes towards eating out, March 2015
- Over-55s are more interested in special menus
-
- Figure 14: Attitude “I like eating at places that offer special menu options (eg vegetarian, lactose-free, gluten-free dishes, etc.)”, by age group, March 2015
- American restaurants could offer more activities to attract groups of young male friends
-
- Figure 15: Attitude “I tend to go to American restaurants (eg Outback, Applebee’s) when eating with friends,” by gender and age group, March 2015
The Consumer – Eating Out Spending Habits
-
- Key points
- Investing in loyalty programs can help foodservice companies to maintain consumers’ eating out habits
-
- Figure 16: Eating out spending habits, March 2015
- Delivery services are still not perceived as a cheaper alternative to eating out
- Parents with children aged 8-12 are worried about price and healthy factors when eating out
-
- Figure 17: Spending eating out habit “I tend to choose cheaper places when I take my family to eat out,” by age of children living at the residence, March 2015
Back to top