"The economic downturn has already started affecting Brazilian’s eating out habits, but more than focusing on price alone, it is important that the foodservice sector is aware that low price does not necessarily guarantee consumers’ loyalty. Many consumers consider eating out as a leisure activity, a way to get out of their usual routines. For this reason, restaurants need to pay attention to the quality of the dishes on their menus as well as to the service they offer to customers.”
In this report, we will be answering some key questions, such as:
Could AB consumers increase their frequency of ordering takeouts, with the availability of quicker delivery options and healthy meals?
Could women be more attracted to visit a restaurant based on their dessert menu?
Are consumers aged 55+ worried about what they eat and drink?
Could loyalty programs help keep consumers in times of economic downturn?
Definitions
This report analyzes Brazilians’ eating out habits, including frequency of eating out and ordering takeout food, attitudes toward eating out, and eating out spending habits.
Gourmet
In this report, the term gourmet is any high-quality, exclusive, sophisticated, or premium food/dish.
By kilo restaurants
Buffet-style restaurants where consumers are charged by the weight of the food consumed.
Abbreviations, currency, and scales
| CNC | National Confederation of Trade in Goods, Services and Tourism (Confederação Nacional do Comércio de Bens, Serviços e Turismo) |
| IBGE | Brazilian Institute of Geography and Statistics (Instituto Brasileiro de Geografia e Estatística) |
| IPCA-15 | Extended National Consumer Price Index (Índice Nacional de Preços ao Consumidor Amplo) |
| Peic | National Survey of Consumer Debt and Default (Pesquisa de Endividamento e Inadimplência do Consumidor) |
| GDP | Gross domestic product |
| R$ | Real |
