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Gaming Consoles - US - September 2015
Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary

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Gaming Consoles - US - September 2015
Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Market Size and Forecast
Market Perspective
Market Factors

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Gaming Consoles - US - September 2015
Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Video Game Console Ownership and Purchase Intent
Perception of Video Game Console Brands
Time Spent Playing Video Game Consoles
Role of Video Game Consoles in Consumers’ Lives
Importance of Video Game Console Features
Attitudes toward Buying Video Game Consoles
Video Game Consoles and Kids

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Gaming Consoles - US - September 2015
Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Players – What You Need to Know
What’s Working?
What’s Struggling?
What’s Next?
Video Game Consoles and Teens

Content Map

Gaming Consoles - US - September 2015
Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – Market
Appendix – Consumer
Search

What you need to know

Content has always been important for video game consoles, as exclusive titles have long defined the legacies of brands like Nintendo. As consoles become increasingly more connected, multifunctional devices, the hardware is increasingly defined by the software and services it offers. Consoles are challenged to find ways of meeting these demands while continuing to deliver an experience that still resembles traditional console gaming.

Definition

For the purposes of this report, Mintel has used the following definitions:

Video game consoles include any device that is primarily used to play video games (eg, Xbox, PlayStation, Nintendo Wii). This report focuses primarily on stationary gaming devices rather than portable gaming consoles (eg, PS Vita, Nintendo DS). Devices that can play video games, but are primarily used for other activities (eg, smartphones) are not included in Mintel’s definition of gaming consoles.

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