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Home Laundry Products - US - August 2015
Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary

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Home Laundry Products - US - August 2015
Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Market Size and Forecast
Market Breakdown
Market Factors
Market Perspective

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Home Laundry Products - US - August 2015
Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Responsibility for Doing Laundry and Shopping for Laundry Products
Use of Home Laundry Products
Laundry Detergent Attribute Importance
Attitudes toward Single-Dose Detergents
Attitudes toward Detergent and Other Home Laundry Products
Fabric Softener Attribute Importance
Attitudes toward Fabric Softeners and Scent Boosters

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Home Laundry Products - US - August 2015
Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Players – What You Need to Know
Manufacturer Sales of Home Laundry Products
What’s Working?
What’s Struggling?
What’s Next?

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Home Laundry Products - US - August 2015
Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – Market
Appendix – Key Players
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What you need to know

Sales of home laundry products continued a slow decline in 2015 as consumers took advantage of discounts and promotions and other ways to save money. Still, ample opportunities exist in the $12.4 billion category for marketers and retailers that offer consumers ways to simplify the laundry process and improve results.

Definition

For the purposes of this report the home laundry products market has been segmented as follows:

  • Clothes-washing detergents (also includes fine washable detergents)

  • Liquid fabric softeners (also includes dryer bars)

  • Fabric softener sheets

  • Fabric care products (laundry prewash/additive, laundry starch, static control/fabric protectors, and in-wash scent boosters)

  • Bleach (SHC and color-safe).

Value figures throughout this report are at retail selling prices (rsp) excluding sales tax, unless otherwise stated.

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