Table of Contents
Executive Summary
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- The market
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- Figure 1: Forecast of Brazil retail sales of bread and baked goods, by value, 2010-20
- Market drivers
- Companies, brands, and innovation
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- Figure 2: Value shares in the bread and bread products retail market, 2013-14
- Figure 3: Top five new product launches, by company, 2013-15
- The consumer
- Bread presents high consumption in Brazil
- Eating bread with a spread or as a snack is popular
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- Figure 4: Ways of consuming bread and baked goods, April 2015
- Price is fundamental when purchasing bread
- Freshly baked bread is still preferred
- What we think
Issues and Insights
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- Increasing consumption of packaged bread among over-55s
- The facts
- The implications
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- Figure 5: Frequency of eating bread and baked goods, eaten at least once a week, April 2015
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- Figure 6: Low/no/reduced carb bread products, worldwide
- Using freshness as a way to bring in more consumers
- The facts
- The implications
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- Figure 7: Products with resealable packaging, worldwide
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- Figure 8: Frozen bread, Brazil
- Figure 9: Bread products divided into portions, worldwide
Market Drivers
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- Key points
- Healthful products
- Decrease in trans fats
- Reduction in sodium content
- Sugar reduction could be the next step
- Drought and devalued currency affecting prices
- Changes in labels to include allergens
Who’s Innovating?
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- Key points
- Grupo Bimbo leads in new product launches
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- Figure 10: Top five new product launches, by company, 2013-15
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- Figure 11: New product launches by Bimbo, Brazil
- Figure 12: New product launches by Pandurata (Bauducco), Brazil
- Supermarket own-labels are investing in the category
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- Figure 13: New product launches by supermarket own-labels, Brazil
- The majority of new launches are still unflavored
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- Figure 14: New product launches, by flavor, 2013-15
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- Figure 15: New flavored-bread launches, Brazil
- Adding color to stand out
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- Figure 16: Colored bread products, Brazil, 2014
Market Size, Forecast, and Segment Performance
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- Key points
- Worldwide bread and baked goods market
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- Figure 17: Worldwide bread and baked goods markets of selected countries, CAGR retail value and consumption per capita
- Exports of processed bread are on the rise
- Bread and baked goods on path of constant growth
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- Figure 18: Retail sales of bread and baked goods in Brazil, by value, 2010-14
- Figure 19: Retail sales of bread and baked goods in Brazil, by volume, 2010-14
- Plain white bread leads the market
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- Figure 20: Retail market segmentation of bread and baked goods, by value, 2013-14
- Figure 21: Retail market segmentation of bread and baked goods, by volume, 2013-14
- Market forecast
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- Figure 22: Forecast of Brazil retail sales of bread and baked goods, by value, 2010-20
- Figure 23: Forecast of Brazil retail sales of bread and baked goods, by volume, 2010-20
- Forecast methodology
Market Share
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- Key points
- The four biggest players account for more than 70% of the market
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- Figure 24: Value shares in the bread and bread products retail market, 2013-14
- Figure 25: Volume shares in the bread and bread products retail market, 2013-14
Companies and Brands
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- Grupo Bimbo
- Product range
- Wickbold & Nosso Pão Indústrias Alimentícias
- Product range
- Lua Nova Ind. e Com. de Prods. Alimentícios (Panco)
- Product range
- Ind. de Alimentos Kodama (Seven Boys)
- Product range
The Consumer – Frequency of Eating Bread and Baked Goods
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- Key points
- Bread presents high consumption in Brazil
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- Figure 26: Frequency of eating bread and baked goods, April 2015
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- Figure 27: Frequency of eating bread and baked goods, by socioeconomic group, April 2015
- White bread has chances to grow in the North and North-East
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- Figure 28: Frequency of eating bread and baked goods, by region, April 2015
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- Figure 29: Packaged bread containing mixed products, Marks & Spencer, UK
- Artisanal and freshness have potential to bring in more customers
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- Figure 30: Packaged bread and baked goods with an artisanal feeling, worldwide
The Consumer – Ways of Consuming Bread and Baked Goods
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- Key points
- Eating bread with a spread or as a snack is popular
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- Figure 31: Ways of consuming bread and baked goods, April 2015
- Snacks for Millennials
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- Figure 32: Ways of consuming bread and baked goods, by age, April 2015
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- Figure 33: Mini-breads varieties
- Boosting salads and soups
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- Figure 34: Ways of consuming bread and baked goods, by age, April 2015
The Consumer – Influencing Factors when Purchasing Bread and Baked Goods
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- Key points
- Price is fundamental when purchasing bread
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- Figure 35: Influencing factors when purchasing bread and baked goods, April 2015
- Brand is more important than health benefits
- Added nutrients and low/reduced attributes appeal more to older consumers
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- Figure 36: Influencing factors when purchasing bread and baked goods, April 2015
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- Figure 37: New added/high fiber products, Brazil
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- Figure 38: Kingmill’s Great White, UK
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- Figure 39: Half & half products, UK
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- Figure 40: New product launches, by claims, 2013-15
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- Figure 41: New products containing reduced sodium, Brazil
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- Figure 42: New products containing reduced sugar, Brazil
- Salvador is more health driven than the rest of the country
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- Figure 43: Influencing factors when purchasing bread and baked goods in Salvador, April 2015
- Catering for those interested in different flavors
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- Figure 44: Influencing factors when purchasing bread and baked goods in Salvador, April 2015
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- Figure 45: Varieties of cheese bread products
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- Figure 46: Varieties of flavored-bread, worldwide
- Asian flavors for more exotic varieties
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- Figure 47: Flavored-bread, worldwide
The Consumer – Attitudes and Behavior toward Bread and Baked Goods
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- Key points
- Freshly baked bread still preferred
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- Figure 48: Attitudes and behavior toward bread and baked goods, April 2015
- Clear nutritional information is a good attractive
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- Figure 49: Attitudes and behavior toward bread and baked goods, April 2015
- Vegetable and fruit added to breads to maintain a healthful diet
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- Figure 50: Bread products with added vegetables
- Sweet-flavored breads to increase consumption
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- Figure 51: Sweet bread innovations worldwide
- Gluten-free still needs to prove its efficiency
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- Figure 52: Attitudes and behavior toward bread and baked goods, April 2015
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- Figure 53: Gluten-free launches, Brazil and worldwide, 2010-15
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- Figure 54: Gluten-free products in Brazil
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- Figure 55: Cheese bread made with tofu by Nutriente Alimentos Funcionais, January 2014
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- Figure 56: Gluten-free products worldwide
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