Table of Contents
Executive Summary
-
- Competitive pricing causes market to slip into decline
-
- Figure 1: Best- and worst-case forecast of the UK in-salon hair services market, 2010-20
- Desire for convenience brings salon innovation
- Parallel between appearance and diet
- Older women hold opportunity for salons
-
- Figure 2: Frequency of in-salon hair treatments amongst women, June 2015
- Male hair extensions the new anti-ageing trend
-
- Figure 3: Frequency of in-salon hair treatments amongst men, June 2015
- Young adults need recommendations
-
- Figure 4: Reasons for choosing most frequently visited salon, June 2015
- Building a relationship between stylist and client is important
-
- Figure 5: Attitudes towards hair salons, June 2015
- Booking sites increase competition in the market
-
- Figure 6: Usage of booking apps and websites, June 2015
- What we think
Issues and Insights
-
- Salons need to appeal more to an older consumer
- The facts
- The implications
- Expanding treatment options for men
- The facts
- The implications
- The impact of booking apps
- The facts
- The implications
The Market – What You Need to Know
-
- Competitive pricing causes market to slip into decline
- Salon services threatened by home-use professional products
- Salons need to cater to an older audience
- Busy working lives change routines
Market Size and Forecast
-
- Competitive pricing causes market to slip into decline
-
- Figure 7: Retail value sales in the UK in-salon hair services market, 2010-20
- Slow growth anticipated for the next five years
-
- Figure 8: Best- and worst-case forecast of the UK in-salon hair services market, 2010-20
Market Drivers
-
- Salons need to cater to an older audience
-
- Figure 9: Trends in the age structure of the UK population, 2015-20
- Busy working lives change routine
-
- Figure 10: Employment and unemployment, by gender, 2010-20
- The age of savvy shopping
- Salon services threatened by home-use professional products
-
- Figure 11: Examples of root cover product launches, 2015
Key Players – What You Need to Know
-
- Little differentiation in the market
- Celebrity status and product range boosts brands
- Desire for convenience brings salon innovation
- Salons cater for all paces of life
- Parallel between appearance and diet
- Treatment innovation targets split ends
- Hair colour responds to growing home-use professional products
Brand Research
-
- Brand map
-
- Figure 12: Attitudes towards and usage of selected brands, May 2015
- Key brand metrics
-
- Figure 13: Key metrics for selected brands, May 2015
- Brand attitudes: Trevor Sorbie and Saks are seen as most premium
-
- Figure 14: Attitudes, by brand, May 2015
- Brand personality: Essensuals enjoys accessible image despite lower awareness
-
- Figure 15: Brand personality – Macro image, May 2015
- RUSH has greater associations with being youthful or quirky
-
- Figure 16: Brand personality – Micro image, May 2015
- Brand analysis
- Headmasters encourages more recommendation than others
-
- Figure 17: User profile of Headmasters, May 2015
- RUSH has an association with more upbeat personality traits
-
- Figure 18: User profile of RUSH, May 2015
- Essensuals has low awareness but recommendation suggests it has potential
-
- Figure 19: User profile of Essensuals, May 2015
- Saks’ quality image leads to higher expectations
-
- Figure 20: User profile of Saks, May 2015
- Trevor Sorbie’s retail products and celebrity endorsement drives greater familiarity and penetration
-
- Figure 21: User profile of Trevor Sorbie, May 2015
Launch Activity and Innovation
-
- Salon innovation
- Neil Cornelius 24-hour salon
- AVEDA in Piccadilly Circus
- Superdrug launches in-store hairdresser
-
- Figure 22: Superdrug Beauty Studio, Cardiff, July 2014
- Blo launch Covent Garden
- Redken Express Colour Service
- Healthy hair juice
- On-site cinema encouraging a longer stay
- Penhaligon’s complimentary shaves
-
- Figure 23: Jack the clipper pop-up barber, July 2015
- Treatment innovation
- Braid bar
-
- Figure 24: The Hershesons braid bar, Topshop Oxford Circus, July 2015
- Hot scissors
- Candling
- Balayage and dip-dye trend
- Charles Worthington colour contouring
-
- Figure 25: The Charles Worthington hair contouring colour technique, January 2015
- Digital curls
- Hair detox
The Consumer – What You Need to Know
-
- Trims more popular than restyling amongst women
- Older women hold opportunity for salons
- Young men are high frequency salon visitors
- Male hair extensions – the new anti-ageing trend
- Targeting local consumers
- Young adults need recommendations
- Building a relationship between stylist and client is important
- Women need to visualise the cut
- Booking sites increase competition in the market
- More women read than write reviews
Salon Treatments amongst Women
-
- 40% of women have had hair re-styled in the last year
-
- Figure 26: Frequency of in-salon hair treatments amongst women, June 2015
- Older women hold opportunity for salons
- Age influences hair colour trends
- Younger women more adventurous with salon services
-
- Figure 27: Price willing to pay for in-salon hair treatments amongst women, June 2015
Salon Treatments amongst Men
-
- Young men are frequent hair cutters
-
- Figure 28: Frequency of in-salon hair treatments amongst men, June 2015
- Colouring popular with young men
- Male hair extensions the new anti-ageing trend
-
- Figure 29: Price willing to pay for in-salon hair treatments amongst men, June 2015
- Opportunity in treatments for men
Choosing a Salon
-
- Targeting local consumers
- The squeeze on time and money
-
- Figure 30: Reasons for choosing most frequently visited salon, June 2015
- Young adults need recommendations
- Time pressed look for convenience
Visiting a Salon
-
- Building a relationship between stylist and client is important
- Women need to visualise the cut
-
- Figure 31: Attitudes towards hair salons, June 2015
- Product sales through salons
- Premiumising the visit for students
Booking Apps and Websites
-
- The future of beauty is digital
- Increasing competition in the market
-
- Figure 32: Usage of booking apps and websites, June 2015
- High spenders most interested in apps
- More women read than write reviews
Appendix – Data Sources, Abbreviations and Supporting Information
-
- Data sources
- Abbreviations
- Fan chart forecast
Back to top