What you need to know

The in-salon hair services market is predicted to slip into decline in 2015 (falling -0.3% annually) following a period of discounting and continued special offers in the category, as well as continued innovation in home hair colouring. Salon visits amongst key consumer groups such as young men and mature women remain frequent, however encouraging them to trade up or expand to new treatments and services is essential to drive growth in an increasingly discount-driven market.

Consumer research for this report explores usage and expenditure amongst a male and female audience, the key drivers in choosing a salon and attitudes towards booking apps and websites.

Products covered in this report

This report covers consumer usage of and attitudes towards the following hair services provided within barber shop and hairdressing establishments:

  • Cuts (trimming and re-styling)

  • Blow drying and styling (including up-dos)

  • Hair colouration and lightening

  • Conditioning treatments and masks

  • Permanent/semi-permanent re-texturising treatments (ie Brazilian blow dries, IHR, curling)

  • Hair extensions

  • Male grooming and shaving

  • Hair consultations.

A market size has been applied based on average consumer expenditure for the above services only.

Excluded from this report is the cost of running a hairdressing or barber shop establishment and providing these services, as well as consumer expenditure on hair products purchased in-salon for use in the home.

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