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The Online Foodservice Consumer - US - August 2015
Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary

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The Online Foodservice Consumer - US - August 2015
Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Market Factors

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The Online Foodservice Consumer - US - August 2015
Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Online Foodservice Delivery Used the Most at Dinner
Affordability and Quality Drive Pizza Sales
Consumers Would Rather Wait Than Give Up on Delivery
Men Willing to Pay More for the Convenience of Delivery
Women Focus on Savings and Easy Mobile Order Experience
Social Media Users Use Online Delivery More Than Non-users
Online Delivery Service Users Value Convenience Over Quality and Health
Discounts and Photos Would Spur Online Ordering
Convenience and Time Drive Online Delivery Usage
Households with Children Most Likely to Order Restaurant Delivery Online
Pizza, Chicken, and Sandwiches Remain Popular

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The Online Foodservice Consumer - US - August 2015
Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Players – What You Need to Know
What’s In?
What’s Out?
What’s Next?

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The Online Foodservice Consumer - US - August 2015
Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources, Advanced Analytics Methodologies, and Abbreviations
Appendix – Market Factors
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What you need to know

Consumers continue to seek convenient solutions for their busy lives. One way to enjoy the restaurant experience without leaving home is to order foodservice foods via online ordering. Even restaurants not equipped for delivery now have the ability to employ the services of a third-party delivery service in order to be in the game. This has heated up competition in terms of speed of delivery and quality of the items received.

Definition

This is a new Mintel foodservice report in 2015.

Mintel asked consumers about their attitudes and behaviors related to ordering online restaurant meals for delivery for the following types of restaurants. Respondents were asked about their attitudes, behavior, and usage of online restaurant delivery services, including the time they are willing to wait for deliveries and how much of a fee they are willing to pay, based on the price of their order. They were also asked to describe their usage by the type of restaurant and the daypart they would use the service. This report contains advanced analytics that showcase what types of consumer groups are willing to pay for online foodservice (restaurant) delivery service.

  • Pizza restaurant (Any kind of restaurant that primarily serves pizza, such as Pizza Hut, Papa John’s, Pizza Patrón, or independents)

  • Casual dining restaurant (Sit-down restaurants with waitstaff that often have a full bar, such as Applebee’s, Chili’s, TGI Friday’s, or independents)

  • Sandwich, sub, and wrap fast food or fast casual restaurant (eg Subway, Panera, Corner Bakery Café)

  • International (ethnic) fast food or fast casual restaurant (eg Taco Bell, Chipotle, Pei Wei, Panda Express, or independents)

  • Burger & chicken fast food or fast casual restaurant (eg McDonald’s, KFC, Chick-fil-A, El Pollo Loco, or independents)

  • Full-service family restaurant (Sit-down restaurants with waitstaff, such as IHOP, Cracker Barrel, Chuck E Cheese’s, Golden Corral, or independents)

  • Coffee shop (eg Starbucks, Caribou, Dunkin’ Donuts, or independents)

  • Fine dining restaurant (Most entrées cost at least $20, such as McCormick & Schmick’s, Ruth’s Chris Steak House, or independents)

  • Snack, beverage, or dessert shop (eg Red Mango, Auntie Anne’s, Sprinkles)

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