What you need to know

Consumers continue to seek convenient solutions for their busy lives. One way to enjoy the restaurant experience without leaving home is to order foodservice foods via online ordering. Even restaurants not equipped for delivery now have the ability to employ the services of a third-party delivery service in order to be in the game. This has heated up competition in terms of speed of delivery and quality of the items received.


This is a new Mintel foodservice report in 2015.

Mintel asked consumers about their attitudes and behaviors related to ordering online restaurant meals for delivery for the following types of restaurants. Respondents were asked about their attitudes, behavior, and usage of online restaurant delivery services, including the time they are willing to wait for deliveries and how much of a fee they are willing to pay, based on the price of their order. They were also asked to describe their usage by the type of restaurant and the daypart they would use the service. This report contains advanced analytics that showcase what types of consumer groups are willing to pay for online foodservice (restaurant) delivery service.

  • Pizza restaurant (Any kind of restaurant that primarily serves pizza, such as Pizza Hut, Papa John’s, Pizza Patrón, or independents)

  • Casual dining restaurant (Sit-down restaurants with waitstaff that often have a full bar, such as Applebee’s, Chili’s, TGI Friday’s, or independents)

  • Sandwich, sub, and wrap fast food or fast casual restaurant (eg Subway, Panera, Corner Bakery Café)

  • International (ethnic) fast food or fast casual restaurant (eg Taco Bell, Chipotle, Pei Wei, Panda Express, or independents)

  • Burger & chicken fast food or fast casual restaurant (eg McDonald’s, KFC, Chick-fil-A, El Pollo Loco, or independents)

  • Full-service family restaurant (Sit-down restaurants with waitstaff, such as IHOP, Cracker Barrel, Chuck E Cheese’s, Golden Corral, or independents)

  • Coffee shop (eg Starbucks, Caribou, Dunkin’ Donuts, or independents)

  • Fine dining restaurant (Most entrées cost at least $20, such as McCormick & Schmick’s, Ruth’s Chris Steak House, or independents)

  • Snack, beverage, or dessert shop (eg Red Mango, Auntie Anne’s, Sprinkles)

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