What you need to know

Retailers have their work cut out for them during the 2015 winter holiday season given that 2014 was touted as one of the strongest in recent years. However, positive economic factors like higher consumer confidence, lower gas prices, and an improving job market signal that comping over 2014 is attainable. Retail sales in November and December are estimated to reach $700 billion in 2015, 4.3% above 2014. A majority of consumers state intentions to start shopping prior to Thanksgiving, and to conduct most of their shopping online.


For purposes of this report, “holiday shopping” refers to expected consumer expenditures on holiday-specific items such as gifts, decorations, seasonal candy and other food, greeting cards, and other expenditures. This report focuses on winter holidays (Christmas, Hanukkah, and Kwanzaa) as they represent the bulk of total holiday expenditures.

This report builds on the analysis presented in Mintel’s Winter Holiday Shopping – US, August 2014, Holiday Shopping – US, July 2013, 2012, 2011, June 2010, and Holiday Shopping: The Market – US, July 2007.

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