Table of Contents
Executive Summary
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- The market environment
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- Figure 2: Europe: Broadband penetration, 2014 (As % all households)
- Figure 3: Europe: Numbers saying they have bought online in the last year, 2014
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- Figure 4: Europe: Devices used to shop online in last 12 months, May 2015
- Market size and forecast
- Leading online retailers
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- Figure 5: France: Leading online retailers, market shares, 2014
- The consumer: Shopping online by device used
- The consumer: Where they shop online
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- Figure 6: France: Websites used for online shopping in the last 12 months, May 2015
- The consumer: Online shopping habits and attitudes
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- Figure 7: France – The consumer: Attitudes to online shopping, % agreeing, May 2015
- What we think
Issues and Insights
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- The Drive phenomenon – the end of the golden age?
- The facts
- The implications
- Is Amazon stifling or driving growth?
- The facts
- The implications
The Market Environment
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- Key points
- Broadband connections reach 77% of households
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- Figure 8: Europe: Broadband penetration, 2014 (As % all households)
- Figure 9: France: Broadband penetration, 2007-14 (As % all households)
- Device access
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- Figure 10: Europe: Technology products personally owned, January 2015
- Figure 11: Europe: Devices used to access the internet in the last three months, January 2015
- Online shopping levels: 73% have bought online
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- Figure 12: Europe: Numbers saying they have bought online in the last year, 2014
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- Figure 13: France: Devices used to shop online in last 12 months, May 2015
- Figure 14: Europe: Devices used to shop online in last 12 months, May 2015
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- Figure 15: Europe: Numbers saying they have bought online in the last year, 2014
- Figure 16: France: Numbers saying they have bought online in the last year, 2007-14
- Online shopping: what they bought
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- Figure 17: France: Products and services bought online, 2013-14
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- Figure 18: France: Products and services bought online, 2014
Market Size and Forecast
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- Key points
- FEVAD data
- Growth is slowing
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- Figure 19: France: Online sales (incl. VAT), 2010-14
- Figure 20: France: Forecast online sales, 2015-20
- Segmentation
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- Figure 21: France: Online sales penetration by leading sectors, 2013
Leading Online Retailers
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- Key points
- Amazon leads
- Cdiscount expanding
- Drive dominates the food category
- Carrefour waking up?
- Website visitors
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- Figure 22: France: Top retail sites by number of unique visitors, Jan-March 2015
- The Drive phenomenon
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- Figure 23: France: Top 5 Drive sites by number of unique visitors, Jan-March 2015
- Marketplaces
- Leading retailers by sales
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- Figure 24: France: Leading online retailers by sales, 2013-14
Leading Online Retailers – Market Shares
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- Figure 25: France: Leading online retailers, market shares, 2014
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The Consumer – Shopping Online by Device Used
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- Key points
- What we asked
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- Figure 26: France – The consumer: Devices used to shop online in last 12 months, May 2015
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- Figure 27: France: The consumer: Profile of online buyers by device used, May 2015
The Consumer – Where They Buy Online
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- What we asked
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- Figure 28: France: Websites used for online shopping in the last 12 months, May 2015
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- Figure 29: France: The consumer: Leading online retailers: Profile of shoppers, May 2015
The Consumer – Online Shopping Habits and Attitudes
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- What we asked
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- Figure 30: France – The consumer: Attitudes to online shopping, % agreeing, May 2015
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- Figure 31: France: The consumer: Attitudes to online shopping: profile of shoppers, May 2015
Amazon.com
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- What we think
- Strategy
- Profitability
- Making the most of online
- Company background
- Company performance
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- Figure 32: Amazon.com Inc: Group financial performance, 2010-14
- Retail offering
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- Figure 33: Amazon UK: Estimated sales mix, 2014
- Figure 34: Amazon: Product mix by item count, 2015
Carrefour
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- What we think
- Stepping up domestic in-store pick-up service
- Starts selling online in China
- Enhanced payment initiatives demonstrate commitment to e-commerce
- Streamlining the shopping experience
- Making online shopping more convenient
- e-coupon technology reinforces low pricing policy
- Connected stores offering customers a new shopping experience
- Bolstering non-food offering
- Company background
- Company performance
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- Figure 35: Carrefour: Group financial performance, 2010-14
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- Figure 36: Carrefour: Outlet data, 2010-14
- Retail offering
Cdiscount
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- What we think
- Ousted from top spot by Amazon
- But opportunities abound after merger into Cnova
- Profitability an issue
- A successful marketplace model
- Company background
- Company performance
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- Figure 37: Cdiscount: Financial performance, 2010-14
- Retail offering
Darty Group
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- What we think
- Connected shops enhancing multichannel offer
- Ramping up click & collect and home delivery options
- Marketplace extends product offering
- ‘First to market’ product offering
- Customer service offerings a key differentiator
- Company background
- Company performance
- Black Friday and January Sales
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- Figure 38: Darty Group: Group financial performance, 2010/11-2014/15
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- Figure 39: Darty Group: Outlet data, 2010/11-2014/15
- Retail offering
Fnac
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- What we think
- Multichannel offer
- Proximity format stores
- Expanding the range
- Company background
- Company performance
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- Figure 40: Fnac: Group financial performance, 2010-14
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- Figure 41: Fnac: Outlet data, 2010-14
- Retail offering
La Redoute
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- What we think
- Pillars of revival
- Modernising logistics
- A focus on fashion
- Building brand awareness
- Company background
- Company performance
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- Figure 42: La Redoute: Group sales performance, 2010-14
- Retail offering
Otto Group (Multichannel Retail)
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- What we think
- Innovation at its core
- Transformation of 3SI
- Russian troubles
- Company background
- Company performance
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- Figure 43: Otto Group (multichannel retail): Group sales performance 2010/11-2014/15
- Retail offering
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- Figure 44: Otto group main brands, June 2015
vente-privee.com
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- What we think
- Overstretched in the US
- Focussing on Le Pass and relationships with retailers
- Company background
- Company performance
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- Figure 45: Vente Privee: Group sales performance, 2010-14
- Retail offering
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