Table of Contents
Executive Summary
-
- The market environment
-
- Figure 2: Europe: Broadband penetration (As % all households), 2014
- Figure 3: Europe: Numbers saying they have bought online in the last year, 2014
-
- Figure 4: Europe: Devices used to access the internet in the last three months, January 2015
- Market size and forecast
- Leading online retailers
- The consumer: shopping online by device used
- The consumer: where they buy online
- The consumer: online shopping habits and attitudes
- What we think
Issues and insights
-
- Italian online shoppers reach for their phones
- The facts
- The implications
- Amazon sets the standard
- The facts
- The implications
The Market Environment
-
- Key points
- Internet access
-
- Figure 5: Europe: Broadband penetration, (As % all households), 2014
- Figure 6: Italy: Broadband penetration, (As % all households), 2007-14
- Online shopping: 81% have bought online
-
- Figure 7: Europe: Numbers saying they have bought online in the last year, 2014
- Device access: smartphone access high in Italy
-
- Figure 8: Europe: Technology products personally owned, January 2015
-
- Figure 9: Europe: Devices used to access the internet in the last three months, January 2015
- Figure 10: Italy: Devices used to shop online in last 12 months, May 2015
-
- Figure 11: Europe: Devices used to shop online in last 12 months, May 2015
-
- Figure 12: Europe: Numbers saying they have bought online in the last year, 2014
- Figure 13: Italy: Numbers saying they have bought online in the last year, 2007-14
- Figure 14: Italy: Categories bought online in the last year, 2014
Market Size and Forecast
-
- Italy, still a small e-commerce market
- Slow to develop
- Potential ahead
-
- Figure 15: Italy: Online retail sales (incl. VAT), 2010-15
- Figure 16: Italy: Online retail sales forecasts (incl. VAT), 2015-20
- Segmentation by major categories
Leading Online Retailers
-
- Key points
- Leading retailers by sales
- Food online starting to see more developments
- Electricals retailers ahead of the game
- Yoox and Net-a-Porter join forces
- Personal service at Supermercato 24
-
- Figure 17: Italy: Leading online retailers, 2014
- Leading retail sites by visitor numbers
-
- Figure 18: Italy: Top 20 sites by number of unique visitors, September 2014
- Figure 19: Italy: Top 20 sites by number of pages viewed, September 2014
Leading Online Retailers – Market Shares
-
-
- Figure 20: Italy - Leading online retailers, estimated market shares, 2014
-
The Consumer – Shopping Online by Device Used
-
- Key points
- What we asked
- Laptops and desktops dominate
-
- Figure 21: Italy - The consumer: Devices used to shop online in last 12 months, May 2015
-
- Figure 22: Italy – Shopping online via any device and via smartphone by gender, May 2015
-
- Figure 23: Italy – Shopping online via any device and via smartphone by working status, May 2015
-
- Figure 24: Italy – The consumer: Profile of online buyers by device used, May 2015
The Consumer – Where they Buy Online
-
- Key points
- What we asked
- Amazon in the lead
- Zalando ahead in fashion
- Electricals retailers prominent online
-
- Figure 25: Italy: Websites used for online shopping in the last 12 months, May 2015
-
- Figure 26: Italy: The consumer: Leading online retailers: profile of shoppers, May 2015
The Consumer – Online Shopping Habits and Attitudes
-
- Key points
- What we asked
-
- Figure 27: Italy – The consumer: Attitudes towards online shopping, % agreeing, May 2015
-
- Figure 28: Italy – The consumer: Attitudes towards online shopping, by gender, % agreeing, May 2015
-
- Figure 29: Italy: The consumer: Attitudes towards online shopping: profile of shoppers, May 2015
Amazon.com
-
- What we think
- Strategy
- Profitability
- Making the most of online
- Company background
- Company performance
-
- Figure 30: Amazon.com Inc: Group financial performance, 2010-14
- Retail offering
-
- Figure 31: Amazon UK: Estimated sales mix, 2014
- Figure 32: Amazon: Product mix by item count, 2015
Media Markt/Saturn
-
- What we think
- Catching up on e-commerce
- Dominant in Germany
- Company background
- Company performance
-
- Figure 33: Media Markt/Saturn: Group financial performance, 2009/10-2013/14
- Figure 34: Media Markt/Saturn: Outlet data, 2009/10-2013/14
- Retail offering
Zalando
-
- What we think
- Successful IPO
- Technology at its heart
- Underwhelming expansion in the UK
- Company background
- Company performance
-
- Figure 35: Zalando: Group financial performance, 2010-14
- Q1 2015 results
- Retail offering
Back to top