What you need to know
Long after the official end of the recession, getting the lowest price remains a key objective of household care product shoppers. This interest in savings, along with retailers’ and manufacturers’ willingness to play into it with discounts and promotions, helps to explain why most major household care categories have experienced little or no sales growth in recent years. For category competitors looking for growth, a key challenge is to encourage consumers to think about more than just price when shopping for household care products.
Back to top
