Table of Contents
Executive Summary
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- The market
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- Figure 1: Forecast of Brazil retail sales of juice, by value, 2010-20
- Market drivers
- Companies, brands, and innovation
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- Figure 2: Company retail market share by value in the juice market, 2013-14
- The consumer
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- Figure 3: Frequency of drinking juice and juice drinks, by type, April 2015
- What we think
Issues and Insights
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- Sugar and fruit juice
- The facts
- The implications
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- Figure 4: Nutritional facts tables, Sufresh and Greenday, Brazil
Trend Application
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- Help Me Help Myself
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- Figure 5: Greenday’s products with main benefit highlighted, Brazil
- The Big Issue
- Transumers
Market Drivers
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- Key points
- Tax reduction on juice drinks
- Changes in labelling and juice content for juice drinks
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- Figure 6: New packaging for Sufresh orange showing juice content on the bottom, April 2015
- Reduction on sugar intake
- Restrictions on processed food publicity
Who’s Innovating?
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- Key points
- Reduced sugar juice products are on the increase
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- Figure 7: New product launches in Brazil with reduced claims, 2011-15
- Figure 8: New product launches containing reduced sugar, Brazil
- Alternatives to refined sugar
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- Figure 9: Amazon juice products with stevia, by AMA Waters, December 2013, Brazil
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- Figure 10: New product launches using stevia, Worldwide
- Mixing coconut water with fruit juices is an alternative to reduce sugar
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- Figure 11: NPD of coconut water mixed with fruit juices, Brazil
- 100% whole juices new product launches have skyrocketed
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- Figure 12: New product launches for 100% whole juices, 2010-14, Brazil
- Figure 13: New product launches of whole juice, Brazil
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- Figure 14: Sufresh 100% innovative package design, 2014, Brazil
- Cold-pressed ‘raw’ juices positioned as healthier
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- Figure 15: New product launches of juices using the cold-press process, Brazil
- Juices blended with vegetables are a good way to reduce sugar and add vitamins
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- Figure 16: NPD vegetable juices, Brazil
- Juices with functional benefits
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- Figure 17: NPD with functional claims, Brazil
- Figure 18: Functional claims, 2011-14, Brazil
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- Figure 19: NPD with functional claims, Brazil
- Products aimed at children
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- Figure 20: New juice products aimed at children, Brazil
- Figure 21: Healthier alternative of new juice products aimed at children, Brazil
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- Figure 22: Healthier alternative of new juice products aimed at children, Worldwide
- Interesting and unusual products worldwide
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- Figure 23: NPD in juice products worldwide
Market Size, Forecast, and Segment Performance
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- Key points
- Worldwide juice market
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- Figure 24: Worldwide juice markets of selected countries, CAGR retail value and consumption per capita
- Market performance
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- Figure 25: Retail sales of juice in Brazil, by value, 2010-14
- Figure 26: Retail sales of juice in Brazil, by volume, 2010-14
- Forecast for the juice market
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- Figure 27: Forecast of Brazil retail sales of juice, by value, 2010-20
- Figure 28: Forecast of Brazil retail sales of juice, by volume, 2010-20
- Segment performance
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- Figure 29: Retail value sales of juice, in R$ million, 2013-14
- Figure 30: Retail volume sales of juice, in million liters, 2013-14
- Forecast methodology
Market Share
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- Key points
- Coca-Cola Company is the leading company in the Brazilian juice market
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- Figure 31: Company retail market share by value in the juice market, 2013-14
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- Figure 32: Company retail market share by volume in the juice market, 2013-14
- Figure 33: New coconut water products launched in 2013-14, by company, Brazil
- Specialist brand do bem
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- Figure 34: RTD juice products by do bem
Companies and Brands
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- The Coca-Cola Company
- Product range
- PepsiCo (Amacoco Água de Coco da Amazônia)
- Product range
- Wow! Nutrition
- Product range
- Tampico
- Product range
- Empresa Brasileira de Bebidas e Alimentos (Ebba)
- Product range
The Consumer – Frequency of Drinking Juice and Juice Drinks
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- Key points
- Consumption of juices presents a high frequency
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- Figure 35: Frequency of drinking juice and juice drinks, April 2015
- Freshly squeezed juices enjoy the highest frequency
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- Figure 36: Frequency of drinking juice and juice drinks, by type, April 2015
- Powdered juice drinks also boost high consumption
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- Figure 37: Frequency of drinking juice and juice drinks, by socio-economic group, April 2015
- Ready-to-drink juice products
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- Figure 38: Frequency of drinking juice and juice drinks, by region, at least once in the six months to April 2015
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- Figure 39: Frequency of drinking juice and juice drinks, by socio-economic group, at least once in the six months to April 2015
- 100% whole fruit juice has space to expand
The Consumer – Reasons for Drinking Juice and Juice Drinks
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- Key points
- Nutrition and weight control are the main reasons for drinking juice
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- Figure 40: Reasons for drinking juice and juice drinks, April 2015
- Specific juice drinks for different times of the day
The Consumer – Attitudes toward Juice and Juice Drinks
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- Key points
- Vegetables and the Brazilian variety
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- Figure 41: Attitudes toward juice and juice drinks, April 2015
- Using the Brazilian variety to increase consumption
- Vegetables can play a healthy role in the juice segment
- There is still confusion among all the types of juice available
- Blending coconut water can help with reducing sugar intake
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- Figure 42: Attitudes toward juice and juice drinks, April 2015
- DEs are more inclined to make their own juice
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- Figure 43: Attitudes toward juice and juice drinks, April 2015
The Consumer – Influencing Factors toward the Purchase of Juice and Juice Drinks
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- Key points
- Flavor plays a major role in juice purchase
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- Figure 44: Influencing factors toward the purchase of juice and juice drinks, April 2015
- …but for socio-economic group DE, price is still vital
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- Figure 45: Influencing factors toward the purchase of juice and juice drinks, April 2015
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- Figure 46: Influencing factors toward the purchase of juice and juice drinks, by socio-economic groups, April 2015
- Branding is more important than health benefits
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- Figure 47: Influencing factors toward the purchase of juice and juice drinks, April 2015
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