What you need to know
Consumer education and the entertainment of digitally savvy shoppers have become essential parts of the in-store shopping experience, as retailers try to encourage consumers to think shop first rather than price first.
As the nature of connected eco-systems boosts consumers’ loyalty, retailers can further nurture this shop-first mindset by launching membership programmes that offer sought-after benefits to members, such as extended warranties, special offers and set-up/installation services.
Scope of the report
This report investigates the process of researching and buying technology products in the UK, with a focus on online and offline channels used, and potential strategies to convert shoppers into buyers.
For the purpose of this report, the phrase ‘technology products’ refers to four product categories surveyed and researched by Mintel – desktop/laptop computers, smartphones, tablets and televisions.
