Table of Contents
Executive Summary
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- Universal infant free school meals pose a threat to kids’ snacking
- Media spotlight on sugar affects kids’ snacking
- Kinder tops advertising expenditure
- Kids’ snacks look to boost fun factor
- On-the-go children’s snacks attract launches in 2014
- Nine in 10 parents buy sweet snacks
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- Figure 1: Snacks bought by parents, by category, March 2015
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- Figure 2: Snacks bought by parents, March 2015
- Unhealthy snacks deemed acceptable in small portions
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- Figure 3: Attitudes towards kids’ snacking, March 2015
- Healthier versions of kids’ favourite treats gain the most interest among parents
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- Figure 4: Interest in selected product concepts, March 2015
- Taste is king for children
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- Figure 5: Most important choice factors for children when buying snacks, March 2015
Issues and Insights
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- Unrefined sugar sources offer route for operators to address health concerns
- The facts
- The implications
- Free school meal scheme poses a threat to kids’ snacking
- The facts
- The implications
- Interest in kids’ snacks with added protein presents NPD opportunity
- The facts
- The implications
The Market – What You Need To Know
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- Universal Infant Free School Meals pose a threat to the market
- Growth in the number of 10-14-year-olds good news for kids’ snacking
- Negative media focus on sugar puts pressure on manufacturers
- Children’s intake of fruit/vegetables is on the decline
Market Drivers
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- Changes to school lunches represent a threat to kids’ snacking
- Growth in number of children good news for the market
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- Figure 6: Trends in the age structure of the UK population, 2009-14 and 2014-19
- Sugar attracts negative media in 2014
- Fewer than one in five children reach 5-a-day fruit and vegetables target
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- Figure 7: Trends in the prevalence of eating five or more portions of fruit and vegetables per day, by sex, 2001-13
Key Players – What You Need To Know
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- On-the-go children’s snacks attract launches in 2014
- Kerry Foods launch innovative yogurt snack
- Kinder tops advertising expenditure
- Mondelez’s Barny cakes focus on ‘kitchen cupboard’ ingredients
Launch Activity and Innovation
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- NPD in kids’ snacking drops in 2014
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- Figure 8: Index of new product launches in kids’ snacking market in the UK, 2010-14
- Fruit snacks mimic sugar confectionery to boost appeal with children
- Yogurt explores different designs to boost the fun factor
- Kid versions of regular snacks
- Minority think kids’ snacks are more suitable than adults’ snacks
- On-the-go children’s snacks attract launches in 2014
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- Figure 9: NPD in the UK kids’ snacking market, top 15 claims, 2010-14
Brand Communication and Promotion
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- Kinder tops advertising expenditure
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- Figure 10: Advertising expenditure on ten selected kids’ snacking brands 2010-15*
- Babybel introduces Babybel Buddies characters
- Barny cakes focus on kitchen cupboard ingredients
- Haribo second largest spender with the launch of two new TV adverts
- Petits Filous Magic Squares backed by marketing push
The Consumer – What You Need To Know
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- Nine in ten parents buy sweet snacks
- Snack brands linked to a wider healthy lifestyle appeal
- Openness among parents to ‘light’ snack products for children
- Kids’ snacks with added protein appeal to one in four parents
- Taste most important to children
Snacks Bought by Parents
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- Nine in 10 parents buy sweet snacks
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- Figure 11: Snacks bought by parents, by category, March 2015
- Figure 12: Snacks bought by parents, March 2015
- Fresh fruit most popular snack bought by parents
- One in three parents buy breakfast biscuits
Attitudes towards Kids’ Snacking
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- Three in four parents agree unhealthy snacks are OK in small portions
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- Figure 13: Attitudes towards kids’ snacking, March 2015
- Minority think kids’ snacks are more suitable than adults’ snacks
- Homemade snacks preferred by half of parents
- ‘Light’ snacks widely accepted by parents
Product Enticements for Kids’ Snacks
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- Healthier versions of kids’ favourite treats gain the most interest among parents
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- Figure 14: Interest in selected product concepts, March 2015
- Kids’ snacks with reduced sugar appeal
- Alternatives to white sugar appeal to one in four
- Plant-derived sweeteners deemed more acceptable
- Snacks with benefits
- Kids’ snacks with added protein attract interest from one in four parents
- Wholegrain kids’ snacks appeal to one in three parents
Kids’ Usage of Snacks
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- Three in four children snack at least once a day
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- Figure 15: Frequency of kids’ snacking, March 2015
- Figure 16: Time of day when snacks are eaten by children, March 2015
- Four in 10 children eat snacks as part of a lunchbox
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- Figure 17: Kids’ snacking occasions, March 2015
- Taste is rated as the most important factor by three in four children
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- Figure 18: Most important choice factors for children when buying snacks, March 2015
- Half of children buy snacks because they are fun to eat
- Snacks that are filling important to one in three children
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