Table of Contents
Introduction – Europe
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- A retail creation
- Consumer questions
- Report scope and technical notes
- Defining DIY
- Definitions – Mintel’s market size
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- Figure 1: Categories included in Mintel’s market estimate, 2015
- Retail sector
- Financial definitions
- VAT
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- Figure 2: European VAT rates. 2010-2014
- Abbreviations
- Country codes
Executive Summary – Europe – The Market
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- Key points
- Consumer spending
- Mintel market size
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- Figure 3: Europe: Mintel’s estimated market size, incl VAT, by country, 2014
- Figure 4: Europe: National DIY markets compound growth rate (%), 2009-2014
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- Figure 5: Europe: Mintel’s estimated DIY market size, 2010-14
- Spend per capita
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- Figure 6: Europe: Spending on DIY goods per capita, incl VAT, 2014
- Housing tenure
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- Figure 7: Europe: Percentage of home owners by country, 2013
- Figure 8: Europe: Change in proportion of people renting their home, 2009-2013
- DIY retailers’ sales
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- Figure 9: Europe: DIY retailers sales (ex-VAT), 2010-2014
- Figure 10: DIY retailers forecast sales (ex-VAT), 2015-2019
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- Figure 11: Europe: DIY retailers sales growth (ex-VAT), 2010-2014 and 2014-2019
- Leading specialists: Financials and outlets
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- Figure 12: Europe: Top 20 DIY retailers, sales, 2012/13-2014/15
- Figure 13: Europe: Top 20 DIY retailers, outlets, 2012/13-2014/15
- Figure 14: Europe: Top 20 DIY retailers, sales per outlet, 2012/13-2014/15
- What we think
- Urbanisation
- Ageing population
- North – South divide
- Prices
- Online
- Reversing trends
Executive Summary – Europe – The Consumer
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- Key points
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- Figure 15: Europe: Usage of Specialists, Non-specialists and Market leader, March 2015
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- Figure 16: Europe: Usage of online and in-store, March 2015
- DIY done in the last year
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- Figure 17: Continental Europe: Home improvements, carried out in the last year, March 2015
- Planned DIY
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- Figure 18: Continental Europe: Home improvements, plans for coming year, March 2015
- Market drivers
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- Figure 19: Continental Europe: Key factors in choosing a DIY store, March 2015
Executive Summary – Europe – Launch Activity and Innovation
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- Till-point screens running marketing promotions
- Hornbach compact
- New retail concept for Praxis
- DIY equipment rental platform
- Community platform to promote DIY
- Workshops with cutting-edge equipment
- Online retailer expands into DIY
France
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- Executive Summary
- Spending and inflation
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- Figure 20: France: Mintel estimate of DIY market size, 2010-15 (f)
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- Figure 21: France: Consumer price inflation on DIY related categories, annual % change, 2010-Mar 2015
- Figure 22: France: Spending on DIY as % of all consumer spending, 2009-14
- Sector size and forecast
- The leading specialists
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- Figure 23: France: Leading specialists’ share of all DIY retailers’ sales 2014
- Online
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- Figure 24: France: The consumer: Type of retailer used for online DIY purchases in the past 12 months, February 2014
- The consumer: Where they shop
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- Figure 25: France: The consumer: Retailers used for DIY purchases in the past 12 months, whether in-store or online, March 2015
- The consumer: Shopping habits and attitudes
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- Figure 26: France: The consumer: Market drivers, March 2015
- What we think
- Issues and Insights
- What is the future for online in DIY retail?
- The facts
- The implications
- Is consolidation on the cards?
- The facts
- The implications
- Consumer spending and inflation
- Key points
- Mintel DIY market size
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- Figure 27: France: DIY products – the Mintel market size (incl. VAT), 2009-15
- Figure 28: France: DIY products market size breakdown, 2014
- DIY-related spending categories
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- Figure 29: France: Consumer spending on DIY-related categories (incl. VAT), 2009-14
- Inflation
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- Figure 30: France: Harmonised indices of consumer prices for DIY-related categories – Annual % change, 2010-14
- Figure 31: France: Harmonised indices of consumer prices for DIY categories – Annual % change, DIY categories, Jan 2014-Mar 2015
- Figure 32: France: Harmonised indices of consumer prices for DIY categories – Annual % change, DIY categories, Jan 2014-Mar 2015
- Economy and Consumer Confidence
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- Figure 33: France: Consumer and retailer confidence levels, January 2014-April 2015
- Specialists sales and forecasts
- Key points
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- Figure 34: France: DIY retailers’ sales (excl. VAT), 2010-15
- Figure 35: France: DIY retail sales forecasts (excl. VAT), 2015-19
- Leading specialists – financials and outlets
- Key points
- A concentrated sector
- Groupe Adeo to retain top spot as Castorama/Mr Bricolage deal flounders
- Change ahead for Kingfisher
- Adeo/Leroy Merlin has many strengths
- Innovations
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- Figure 36: France: Leading DIY specialists: Sales, 2011-14
- Figure 37: France: Leading DIY specialists: Outlet numbers, 2011-14
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- Figure 38: France: Leading DIY specialists: Sales per store, 2012-14
- Market shares
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- Figure 39: France: Leading DIY specialists: share of all DIY retailers’ sales, 2011-14
- Online
- Key points
- 24% of consumers shop online
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- Figure 40: France: The consumer: type of retailer used for online DIY purchases in the past 12 months, February 2014
- The online shopper
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- Figure 41: France: Online purchasing, 2009-14
- Online provision
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- Figure 42: France: Major Online retailers of DIY and DIY related categories, 2015
- Online visitor numbers
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- Figure 43: France: Visitor data for major DIY retail websites, September 2014
- The consumer – Where they shop
- Key points
- What we asked
- Leroy Merlin: a convincing lead
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- Figure 44: France: The consumer: Retailers used for DIY purchases in the past 12 months, whether in-store or online, March 2015
- Online and offline
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- Figure 45: France: The consumer: Retailers used for DIY purchases in the past 12 months, by in-store or online, March 2015
- Trend data: 2013-2015
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- Figure 46: France: The consumer: Retailers used for DIY purchases in the past 12 months, whether in-store or online, March 2013, February 2014 and March 2015
- More men than women
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- Figure 47: France: The consumer: Where bought in the past 12 months, in-store or online, by gender, March 2015
- Target market the older shopper
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- Figure 48: France: The consumer: Bought from a specialist in the past 12 months, in-store or online, by age group, March 2015
- The consumer – Shopping habits and attitudes towards DIY
- Key points
- What we asked
- Level of home maintenance/improvement in the last year
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- Figure 49: France: The consumer: Shopping habits in the past year, March 2015
- 35-44s target audience
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- Figure 50: France: The consumer: Those undertaking light home improvement tasks, by age, March 2015
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- Figure 51: France: The consumer: Those undertaking light home improvement tasks by where they shop, March 2015
- DIY/home improvement plans over the next 12 months
- More people plan to do DIY themselves than hire tradesmen
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- Figure 52: France: The consumer: DIY/Home improvement plans in the next 12 months, March 2015
- More men than woman plan to undertake home improvements
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- Figure 53: France: The consumer: Those planning to buy and do the job themselves in the next 12 months, by gender and age, March 2015
- Areas of spending in the next 12 months
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- Figure 54: France: The consumer: Areas of spending in the next 12 months, March 2015
- Investing in the home
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- Figure 55: France: The consumer: Areas of spending in the next 12 months, by age group, March 2015
- Market drivers
- Price is the most important driver
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- Figure 56: France: The consumer: Market drivers, March 2015
- Drivers vary by where people shop
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- Figure 57: France: Most important market drivers, by where they shop, March 2015
Germany
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- Executive summary
- The market
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- Figure 58: Germany: Mintel estimate of DIY market size, 2010-15
- Figure 59: Germany: Consumer and retailer confidence levels, January 2014 – April 2015
- The specialists sector
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- Figure 60: Germany: Leading specialists share of all DIY specialists’ sales, 2015
- The leading specialists
- Online
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- Figure 61: Germany: Retailers DIY goods bought from online in last 12 months, March 2015
- The consumer: where they shop
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- Figure 62: Germany: Outlets used to buy DIY goods, March 2015
- The consumer: shopping habits and attitudes
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- Figure 63: Germany: The Consumer: Relative importance of key factors in choosing where to shop for DIY goods, 2015
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- Figure 64: Germany: DIY plans for 2015/16
- Major projects planned
- What we think
- Issues and Insights
- What is the outlook for DIY retailers?
- What we’ve seen
- Implications
- So is the DIY Superstore in terminal decline?
- What we’ve seen
- Implications
- Consumer spending and inflation
- Key points
- Mintel DIY market size:
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- Figure 65: Germany: DIY products – the Mintel market size (incl. VAT), 2010-15
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- Figure 66: Germany: DIY products, market size breakdown, 2014
- DIY-related spending categories
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- Figure 67: Germany: Consumer spending on DIY-related categories (incl. VAT), 2010-14
- Inflation
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- Figure 68: Germany: Consumer prices: Monthly % change, DIY categories, 2014-15
- Figure 69: Germany: Consumer prices index: Annual % change, DIY categories, 2010-14
- Economy and Consumer Confidence
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- Figure 70: Germany: Consumer and retailer confidence levels, January 2014-April 2015
- Specialists sales and forecasts
- Key points
- Praktiker’s disappearance leaves its mark on sector sales
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- Figure 71: Germany: DIY retail sales (excl. VAT), 2010-15
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- Figure 72: Germany: DIY retail sales forecasts (excl. VAT), 2015-19
- Leading specialists – Financials and outlets
- Key points
- OBI and Bauhaus lead the way…
- …and full steam ahead for Hornbach, Toom and Hagebau
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- Figure 73: Germany: Leading DIY specialists, sales, 2011-14
- Figure 74: Germany: Leading DIY specialists: Outlet numbers, 2011-14
- Figure 75: Germany: Leading DIY specialists: Sales per outlet, 2011-14
- Market shares
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- Figure 76: Germany: Leading DIY specialists: share of all DIY specialists’ sales, 2012-14
- Online
- Online still very small for the DIY retailers
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- Figure 77: Germany: Retailers DIY goods bought from online in last 12 months, March 2015
- Germany lags in household goods online
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- Figure 78: Germany: Online purchases, 2009-14
- Online provision
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- Figure 79: Germany: Leading DIY retailers’ online provision, 2015
- Online visitor numbers
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- Figure 80: Visitor data for major DIY retail websites, September 2014
- The consumer – Where they shop
- Key points
- What we asked
- Specialists dominate
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- Figure 81: Germany: Outlets used to buy DIY goods in last 12 months, March 2015
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- Figure 82: Germany: Shoppers at the leading specialists, 2013-15
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- Figure 83: Germany: Profile of store customers by age and income, March 2015
- Age profile and DIY shoppers
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- Figure 84: Germany: Proportion of each age group that shopped at specialist or non-specialist stores for DIY goods in the last 12 months, March 2015
- Figure 85: Germany: Proportion of total sample that shopped at specialist DIY store or non-specialist store in the last 12 months, by age, March 2015
- The consumer – Shopping habits and attitudes – Level of home maintenance/improvement in the last year
- Key points
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- Figure 86: Germany: The consumer: Shopping habits in the past year, March 2015
- Figure 87: Germany: Profiles of DIYers by the type of work they have done, March 2015
- DIY/home improvement plans over the next 12 months
- Key points
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- Figure 88: Germany: The consumer: DIY/home improvement plans for 2015/16
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- Figure 89: Germany: The consumer: Profile of those planning Home Improvement work in 2015/16
- Retailers used and DIY done or planned
- Looking back
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- Figure 90: Germany: The consumer: Usage of DIY stores by type of DIY work undertaken, 2015
- Looking forward
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- Figure 91: Germany: The consumer: Planned home improvement work by DIY stores used in the last year, March 2015
- The consumer – Major projects planned
- Key points
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- Figure 92: Germany: The consumer: Major projects planned, 2015/16
- Figure 93: Germany: The consumer: Profile of who is planning what improvement. March 2015
- Market drivers
- Key points
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- Figure 94: Germany: The Consumer: Relative importance of key factors in choosing where to shop, 2015
- Figure 95: Germany: The consumer: Market drivers by age, March 2015
- Market drivers and where shopped
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- Figure 96: Germany: The consumer: Usage of stores by market drivers, March 2015
Italy
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- Executive summary
- Spending and inflation
- The specialists sector
- The leading specialists
- Online
- The consumer: Where they shop
- The consumer: Shopping habits and attitudes
- What we think
- Issues and insights
- Underdeveloped online presence
- The facts
- The implications
- A focus on light DIY is putting pressure on the specialists
- The facts
- The implications
- Consumer spending and inflation
- Key points
- Mintel DIY market size
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- Figure 97: Italy: DIY products – the Mintel market size (incl. VAT), 2010-15
- Figure 98: Italy: DIY products market size breakdown, 2014
- DIY-related spending categories
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- Figure 99: Italy: Consumer spending on DIY-related categories (incl. VAT), 2010-15
- Inflation
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- Figure 100: Italy: Consumer prices index: Annual % change, DIY categories, 2010-14
- Figure 101: Italy: Harmonised indices of consumer prices for DIY-related categories – annual % change, Jan 2014-march 2015
- Figure 102: Italy: Harmonised indices of consumer prices for DIY-related categories – annual % change, Jan 2014-march 2015
- Economy and consumer confidence
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- Figure 103: Italy: Consumer and retailer confidence levels, January 2014 – April 2015
- Specialists sales and forecasts
- Key points
- Small signs of a slow recovery
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- Figure 104: Italy: DIY retail sales (excl. VAT), 2010-15
- Figure 105: Italy: DIY retail sales forecasts (excl. VAT), 2015-19
- Leading specialists – Financials and outlets
- Key points
- Groupe Adeo leads the market
- Obi sales stagnate
- Other retailers are a long way behind
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- Figure 106: Italy: Leading DIY retailers, net revenues, 2012-14
- Figure 107: Italy: Leading DIY retailers, outlet numbers, 2012-14
- Figure 108: Italy: Leading DIY retailers, sales per outlet, 2012-14
- Market shares
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- Figure 109: Italy: Leading DIY retailers, market share, 2012-14
- Online
- Italy behind when it comes to e-commerce
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- Figure 110: Italy: Online purchasing, 2009-14
- Figure 111: Italy: Online retailers of DIY and DIY related categories, 2014
- Possible signs of change
- The consumer – Where they shop
- Key points
- What we asked
- Groupe Adeo dominates the DIY market
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- Figure 112: Italy: The consumer: Retailers used for DIY purchases in the past 12 months, whether in-store or online, March 2015
- Online remains underdeveloped
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- Figure 113: The consumer: Retailers used for DIY purchases in the past 12 months, by in-store or online, March 2015
- Trend data: 2013-15
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- Figure 114: Italy: The consumer: Retailers used for DIY purchases in the past 12 months, whether in-store or online, March 2013, February 2014 and March 2015
- Demographic trends among DIY specialist shoppers
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- Figure 115: Italy: The consumer: Bought from a specialist in the past 12 months, in-store or online, by age group, March 2015
- Regional strengths of the specialists
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- Figure 116: Italy: The consumer: Any bought from selected specialists in the past 12 months, by region, March 2015
- The consumer – Shopping habits and attitudes
- Key points
- What we asked
- Level of home maintenance/improvement in the last year
- Basic and light DIY most popular
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- Figure 117: Italy: The consumer: DIY work completed in the last year, March 2015
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- Figure 118: Italy: The consumer: Profiles of DIYers by type of home improvement, March 2015
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- Figure 119: Italy The consumer: DIY work completed in the last year, by age. March 2015
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- Figure 120: Italy: The consumer: DIY work completed in the last year, by retailer used, March 2015
- DIY/home improvement plans over the next 12 months
- Most expect to do DIY jobs themselves
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- Figure 121: Italy: The consumer: DIY/Home improvement plans in the next 12 months, March 2015
- Demographics of those who plan to do DIY in the next 12 months
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- Figure 122: Italy: The consumer: Those planning to buy materials and do the job themselves in the next 12 months, by gender, age and region, March 2015
- Specific areas of spending in the next 12 months
- Even spread across major planned tasks
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- Figure 123: Italy: The consumer: Areas of spending in the next 12 months, March 2015
- House size correlation
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- Figure 124: Italy: The consumer: Areas of spending in the next 12 months, by household size, March 2015
- Market drivers
- Price the differentiating factor
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- Figure 125: Italy: The consumer: Importance of factors when deciding where to buy DIY, March 2015
- Importance by age
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- Figure 126: Italy: The consumer: Market drivers, by age, March 2015
- Importance by retailer
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- Figure 127: Italy: The consumer: Market drivers, by where they shop, March 2015
Spain
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- Executive summary
- Spending and inflation
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- Figure 128: Spain: DIY market as % of all consumer spending, 2010-15
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- Figure 129: Spain: Spain: Harmonised indices of consumer prices for core DIY categories – Annual % change,
- Sector size and forecast
- The leading specialists
- Online
- The consumer: where they shop
- The consumer: shopping habits and attitudes
- What we think
- Issues and insights
- Will consumers start to turn more to advisory services?
- The facts
- The implications
- What are the prospects for non-specialists?
- The facts
- The implications
- Consumer spending and inflation
- Key points
- Mintel DIY market size: Returns to growth in 2014
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- Figure 130: Spain: DIY products – the Mintel market size (incl. VAT), 2010-15
- Figure 131: Spain: DIY products market size breakdown, 2014
- DIY-related spending categories
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- Figure 132: Spain: Consumer spending on DIY-related categories (incl. VAT), 2010-15
- Inflation
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- Figure 133: Spain: Harmonised indices of consumer prices for DIY-related categories – Annual % change,
- Figure 134: Spain: Harmonised indices of consumer prices for DIY categories – Annual % change, Jan 2014-March 2015
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- Figure 135: Spain: Harmonised indices of consumer prices for DIY-related categories – Annual % change, Jan 2014-March 2015
- Economy and consumer confidence
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- Figure 136: Spain: Consumer and retailer confidence levels, January 2014 – April 2015
- Specialists sales and forecasts
- Key points
- Caution the watchword
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- Figure 137: Spain: DIY retail sales (excl. VAT), 2010-15
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- Figure 138: Spain: DIY retail sales forecasts (excl. VAT), 2015-19
- Leading specialists – Financials and outlets
- Key points
- Groupe Adeo leads the market
- Brico Dépôt continues to gain ground
- BriCor focuses on store implants
- Consolidation
- Co-operatives up their game
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- Figure 139: Spain: Leading DIY specialists, sales, 2011-14
- Figure 140: Spain: Leading DIY specialists: Outlet numbers, 2011-14
- Market shares
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- Figure 141: Spain: Leading DIY specialists: Share of DIY sector sales , 2011-14
- Online
- 34% buy on the internet
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- Figure 142: Spain: The consumer: Where they bought online in the past 12 months, March 2015
- Spain still lags behind European average online
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- Figure 143: Spain: Online purchasing, 2009-14
- Online provision
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- Figure 144: Spain: Major online retailers of DIY and DIY-related categories, 2015
- Online visitor numbers
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- Figure 145: Visitor data for major DIY retail websites, September 2014
- The consumer – Where they shop
- Key points
- What we asked
- Leroy Merlin: commanding pole position
- Non-specialists play an important role in the market
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- Figure 146: Spain: The consumer: Retailers used for DIY purchases in the past 12 months, whether in-store or online, March 2015
- Online and offline
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- Figure 147: Spain: The consumer: Retailers used for DIY purchases in the past 12 months, by in-store or online, March 2015
- Trend data: 2013-2015
-
- Figure 148: Spain: The consumer: Retailers used for DIY purchases in the past 12 months, whether in-store or online, March 2013, February 2014 and March 2015
- Little gender bias
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- Figure 149: Spain: The consumer: Bought from a specialist or non-specialist in the past 12 months, in-store or online, by gender, March 2015
- Buying peaks among 35-44 year olds
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- Figure 150: Spain: The consumer: Bought from a specialist in the past 12 months, in-store or online, by age group, March 2015
- Regional strengths
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- Figure 151: Spain: The consumer: Any bought from selected specialists in the past 12 months, by region, March 2015
- The consumer – Shopping habits and attitudes
- Key points
- What we asked
- Level of home maintenance/improvement in the last year
- A majority of people just doing the basics
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- Figure 152: Spain: The consumer: Shopping habits in the past year, March 2015
- 35-44s target audience
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- Figure 153: Spain: The consumer: Those undertaking light home improvement tasks, by age, March 2015
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- Figure 154: Spain: The consumer: Shopping habits in the past year by where they shopped, March 2015
- DIY/home improvement plans over the next 12 months
- More people plan to DIY than hire tradesmen
-
- Figure 155: Spain: The consumer: DIY/Home improvement plans in the next 12 months, March 2015
- More men than women plan to undertake home improvements
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- Figure 156: Spain: The consumer: Those planning to buy and do the job themselves in the next 12 months, by gender, age and region, March 2015
- Areas of spending in the next 12 months
- Changing needs and lifestyles
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- Figure 157: Spain: The consumer: Areas of spending in the next 12 months, March 2015
- Watching the bills
- Investing in the home
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- Figure 158: Spain: The consumer: Those planning to spend on energy efficiency changes in the next 12 months, March 2015
- Market drivers
- Price is the most important driver
-
- Figure 159: Spain: The consumer: Market drivers, March 2015
- Age differences
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- Figure 160: Spain: Those choosing price as most important driver, by age, March 2015
- Figure 161: Spain: Those choosing good choice of products/brands as most important driver, by age, March 2015
UK
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- Overview – What you need to know
- Areas covered in this report
- Executive summary
- Positive growth in the specialist market in 2014 – But the leaders continue to underperform
-
- Figure 162: Total DIY/hardware specialists’ sector size (incl. VAT), 2009-19
- Consumer spending on DIY posts double-digit growth in 2014
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- Figure 163: DIY products market size breakdown, 2014
- Market shares – the leaders lose out
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- Figure 164: Leading DIY retailers’ market shares, 2013/14
- Where people shop
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- Figure 165: Where consumers have bought DIY products in the last year, March 2015
- What DIY products they bought
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- Figure 166: DIY shoppers: What they have bought in the last 12 months, March 2015
- Consumer attitudes towards DIY
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- Figure 167: Attitudes towards DIY stores, March 2015
- Issues and insights
- Structural changes are having a profound effect on the market
- The facts
- The implications
- A re-evaluation of the superstore?
- The facts
- The implications
- Have we seen the recovery or is there more to come?
- The facts
- The implications
- The market – What you need to know
- The housing market improves
- Confidence is also on the up
- The DIY sector is subject to the elements
- Consumer spending strong in 2014
- The DIY specialist market: a tale of two sides
- The big-box retailers
- The smaller trade focused retailers
- Looking forward
- Consumer spending on DIY products
- Mintel market size: Growth expected to continue in 2015
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- Figure 168: DIY products – market size (incl. VAT) 2010-15
- Breakdown by category
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- Figure 169: DIY products market size breakdown, 2014
- Quarterly spending
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- Figure 170: Quarterly spending on DIY products, 2011-14
- Spending breakdown, 2010-15
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- Figure 171: Consumer spending on DIY, market segmentation (incl.VAT), 2010-15
- Mintel’s market size
- Sector size and forecast
- Total DIY specialist sector size
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- Figure 172: Total DIY/hardware specialists’ sector size (incl. VAT), 2009-19
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- Figure 173: Total DIY/hardware specialists’ sector size (incl. VAT), in current and constant prices, 2009-19
- Segmental analysis
- Sheds continue to underperform
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- Figure 174: Sales and forecast: DIY ‘sheds’/big-box segment (incl. VAT), 2009-19
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- Figure 175: Sales and forecast: DIY ‘sheds’/big-box segment (incl. VAT), in current and constant prices, 2009-19
- Continued strong grow in the Other DIY and Hardware segment
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- Figure 176: Sales and forecast: Other DIY/hardware stores segment (incl. VAT), 2009-19
- Figure 177: Sales and forecast: Other DIY/hardware stores segment (incl. VAT), 2009-19
- Mintel’s forecast methodology
- Market environment
- Housing transactions hit a high in 2014
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- Figure 178: Annual % change in the number of completed residential property transactions and retail sales through DIY specialists, monthly, January 2013-February 2015
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- Figure 179: Number of completed residential transactions per month, January 2008-Februay 2015
- Renting on the increase
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- Figure 180: Trends in tenure, percentage of all households, 2009-13
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- Figure 181: Tenure statistics, by age, 2013
- Confidence turns positive
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- Figure 182: Consumer confidence levels, January 2013 – April 2015
- Figure 183: Annual % change in average weekly earnings versus annual % change in consumer prices, 2009-15
- Seasonality
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- Figure 184: DIY specialists sector sales, monthly % change on a year earlier, January 2013-March 2015
- Age demographics: increase in the number of older individuals
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- Figure 185: Composition of UK population by age group, 2009, 2014 and 2019
- Inflation in DIY categories
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- Figure 186: Consumer Prices Index: annual % change, DIY categories, annual, 2010-14
- Figure 187: Consumer prices index: annual % change, DIY categories, monthly, March 2014- March 2015
- Key players – What you need to know
- Channels of distribution
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- Figure 188: Distribution on spending on DIY products, 2014
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- Figure 189: Distribution of spending on DIY products, in % and value terms (incl. VAT), 2013 and 2014
- Leading specialist retailers
- The market leaders continue to underperform
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- Figure 190: Selected leading specialists, annual % change in sales, 2011-14
- Leading specialists’ sales
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- Figure 191: Leading DIY specialists: annual net revenues, 2013-14
- Store numbers and annual sales per outlet
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- Figure 192: Leading DIY specialists: outlet numbers, 2010-14
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- Figure 193: Leading DIY specialists: annual sales per outlet, 2010-14
- Sales area and sales densities
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- Figure 194: Selected leading DIY specialists: total sales area, 2010-14
- Figure 195: Selected leading DIY specialists: annual sales per sq m, 2010-14
- Operating profits and margins
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- Figure 196: Selected leading DIY specialists: operating profits, 2010-14
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- Figure 197: Selected Leading DIY specialists: operating margins, 2010-14
- Market shares
- The market leaders lose share in 2014
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- Figure 198: Leading DIY retailers’ market shares, 2013/14
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- Figure 199: Leading DIY generalist and specialist retailers’ shares of spending on DIY, 2010- 14
- Gains for the trade-focused DIY specialists
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- Figure 200: Leading DIY retailers’ share of the total DIY/hardware specialists’ sector, 2013 and 2014
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- Figure 201: Leading DIY specialist retailers’ shares of specialists’ sector sales, 2012-14
- About our market shares
- Leading non-specialist retailers
- Non-specialist market shares
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- Figure 202: Leading non-specialist retailers: Estimated shares of spending on DIY, 2014
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- Figure 203: Leading non-specialist retailers: Estimated shares of spending on DIY, 2012-14
- The Consumer: Where people shop
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- Figure 204: Where consumers have bought DIY products in the last year, March 2015
- The grocers
- The leading pureplays
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- Figure 205: Amazon and eBay DIY SKU data, April, 2014 and 2015
- The mixed-goods discounters
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- Figure 206: Poundland’s new DIY offering ‘DIY Time’, Poundland Guildford, May 2015
- Online
- Definitions
- Online sales and market shares in the DIY specialists sector
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- Figure 207: Online sales by DIY specialists (incl. VAT), 2013-15
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- Figure 208: Share of online sales by DIY specialists, 2014 (est)
- Figure 209: Estimated percentage of sales online, selected major DIY specialists, 2014
- Online DIY product sales and market shares
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- Figure 210: Estimated online DIY product sales (incl. VAT), 2013-15
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- Figure 211: Shares of online DIY sales, by retailer/sub-sector, 2014 (est)
- Space allocation summary
- Overview
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- Figure 212: DIY retailers: Summary of in-store space allocation, April 2015
- Detailed space allocation
- DIY superstores
- High street specialists
- Non-specialists
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- Figure 213: Detailed space allocation estimates, April 2015
- Retail product mix
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- Figure 214: UK: Leading DIY retailers, estimated sales by product, 2014/15
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- Figure 215: UK: Leading DIY retailers, estimated sales density by product category, 2014/15
- Who’s innovating?
- In-store and online
- Innovative PoS technology
- In-store robotic assistants
- App for a more inspirational online DIY experience
- 3D simulator
- Online real-time estimates for home improvement projects
- Same-day delivery
- Cut-price DIY range
- New store formats
- Giving tools a second life
- Brand communication and promotion
- Advertising spend down 8% in 2014
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- Figure 216: Total main media advertising spend in the UK DIY retailing sector, 2011-14
- B&Q leads the pack
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- Figure 217: Main media advertising spend by leading DIY retailers, 2011-14
- Share of advertising spend
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- Figure 218: Share of total main media advertising spend in the UK DIY retailing sector, by retailer, 2013-14
- 43% of total DIY retail advertising spend channelled through TV
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- Figure 219: Main media advertising spend, by media type, 2011-14
- Figure 220: Leading DIY retailers main media advertising spend by media type, 2014
- What we have seen in 2015
- Brand research
- What you need to know
- Brand map
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- Figure 221: Attitudes towards and usage of selected brands, November 2014 and February 2015
- Key brand metrics
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- Figure 222: Key metrics for selected brands, November 2014 and February 2015
- Brand attitudes: Wilko’s value is a defining feature
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- Figure 223: Attitudes, by brand, November 2014 and February 2015
- Brand personality: B&Q’s advertising spend may help drive a more vibrant image
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- Figure 224: Brand personality – Macro image, November 2014 and February 2015
- Wilko’s perception of value comes at the expense of a basic brand image
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- Figure 225: Brand personality – Micro image, November 2014 and February 2015
- Brand analysis
- B&Q tends to perform strongly across metrics
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- Figure 226: User profile of B&Q, February 2015
- Wilko most likely to be noted for value
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- Figure 227: User profile of Wilko, November 2014
- Wickes lacks the penetration of other brands
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- Figure 228: User profile of Wickes, February 2015
- Homebase’s negative perceptions may contribute towards slipping usage
-
- Figure 229: User profile of Homebase, February 2015
- The consumer – What you need to know
- Greater competition
- Move back to the inner cities
- Younger people prefer the non-specialists
- Few people buy online and they tend to be younger
- Homebase fares best in satisfaction, but B&Q rated for service
- Two thirds of people plan to do some DIY work in the coming year
- A third of the population hates DIY
- Where they shopped
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- Figure 230: Where consumers have bought DIY products in the last year, March 2015
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- Figure 231: Number of different DIY retailers or types of DIY retailer used, March 2015
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- Figure 232: Where consumers have bought DIY products, in-store and online in the last year, March 2015
- Who shops where
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- Figure 233: Profile of shoppers for DIY goods, March 2015
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- Figure 234: DIY shoppers – Profile of in-store and online shoppers, March 2015
- Where people mostly shop
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- Figure 235: In-store DIY buyers – store used most often, March 2015
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- Figure 236: Profile of shoppers at stores most frequently used for DIY, March 2015
- The consumer – What they bought
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- Figure 237: DIY shoppers: What they have bought in the last 12 months, March 2015
- Figure 238: Numbers of different types of DIY products bought, March 2015
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- Figure 239: Purchasers of products by most used DIY store, March 2015
- Satisfaction with DIY stores
-
- Figure 240: Overall satisfaction with DIY store, March 2015
- Key driver analysis
- Key drivers
- Key driver methodology
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- Figure 241: Key driver analysis of overall satisfaction with DIY in-store retailer shopped at most often, March 2015
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- Figure 242: Key driver analysis of overall satisfaction with DIY in-store retailers shopped at most often, March 2015
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- Figure 243: Key driver analysis of overall satisfaction with DIY in-store retailers shopped at most often, March 2015
- Satisfaction and stores used
- Homebase
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- Figure 244: Homebase: Satisfaction relative to the average, March 2015
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- Figure 245: B&Q: Satisfaction relative to the average, March 2015
- Wickes
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- Figure 246: Wickes: Satisfaction relative to the average, March 2015
- Argos
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- Figure 247: Argos: Satisfaction relative to the average, March 2015
- Wilkinson
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- Figure 248: Wilkinson: Satisfaction relative to the average, March 2015
- The consumer – Plans for 2015/16
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- Figure 249: Home improvements planned for the next 12 months, March 2015
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- Figure 250: Number of people choosing home improvement to spend money left over on, 2009-15
- Figure 251: Profile of those planning various DIY projects over next year, March 2015
- Who will do the work?
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- Figure 252: Home improvement plans and who will do the work, March 2015
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- Figure 253: Proportion of people planning to use tradesmen for home improvement, by task, March 2015
-
- Figure 254: Planned DIY work by favourite DIY retailer, March 2015
- Attitudes towards DIY
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- Figure 255: Attitudes towards DIY stores, March 2015
-
- Figure 256: Profile of holders of attitudes towards DIY, March 2015
-
- Figure 257: Attitudes towards DIY work, by favourite DIY retailer, March 2015
- CHAID analysis
- Methodology
- Consumers lacking the skills they need
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- Figure 258: DIY Retail – CHAID – Tree output, March 2015
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- Figure 259: DIY Retailing – CHAID – Table output, March 2015
Groupe Adeo
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- What we think
- Is France saturated ?
- Looking for growth internationally
- Commitment to e-commerce and innovative services
- Company background
- Company performance
-
- Figure 260: Groupe Adeo: Group sales performance, 2010-14
- Figure 261: Groupe Adeo: Estimated European sales by country, excl. VAT, 2013-14
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- Figure 262: Groupe Adeo: Retail formats, 2015
- Figure 263: Groupe Adeo: Outlet data, 2010-14
- Retail offering
- Leroy Merlin
- Other fascia
Bauhaus
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- What we think
- Targeted development of new sites
- International growth opportunities
- Considered country-specific product range
- Making DIY shopping easier offline
- Company background
- Company performance
-
- Figure 264: Bauhaus: Estimated group sales performance, 2009-14
-
- Figure 265: Bauhaus: Estimated outlet data, 2009-14
- Retail offering
Bricomarché
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- What we think
- Reducing store numbers in France
- Standout results in Poland
- Some positive signs for Portugal
- Company background
- Company performance
-
- Figure 266: Bricomarché: Group estimated sales performance, 2011-14
-
- Figure 267: Bricomarché: Outlet data, 2011-14
- Retail offering
Clas Ohlson
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- What we think
- International expansion plans
- Extending ‘Club Clas’ to Finland
- Company background
- Company performance
-
- Figure 268: Clas Ohlson: Group financial performance, 2010/11-2014/15
-
- Figure 269: Clas Ohlson: Outlet data, 2010/11-2014/15
- Retail offering
DT Group
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- What we think
- Trading below the market
- Declining sales per store
- Brand consolidation
- Company background
- Company performance
-
- Figure 270: DT Group: Group financial performance, 2009/10-2013/14
- Figure 271: DT Group: Outlet data, 2009/10-2013/14
- Figure 272: DT Group (Wolseley Nordic): Revenues by country/operation, 2013/14
- Retail offering
-
- Figure 273: DT Group (Wolseley Nordic): Revenue breakdown by customer/project type, 2013/14
Hagebau
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- What we think
- Driving growth in the core markets
- Multichannel technology
- Company background
- Company performance
-
- Figure 274: Hagebau: Group sales performance, 2010-14
- Figure 275: Hagebau: Outlet data, 2010-14
- Retail offering
Homebase Ltd
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- What we think
- Rethinking the use of space
- Continued integration of the group
- Use of technology
- Company background
- Company performance
-
- Figure 276: Homebase Ltd: Group financial performance, 2010/11-2014/15
- Figure 277: Homebase Ltd: Outlet data, 2010/11-2014/15
- Retail offering
Hornbach Holding
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- What we think
- German market gains new momentum
- International markets look promising
- Positioned to benefit from consumer and trade recovery
- More to do online
- Company background
- Company performance
-
- Figure 278: Hornbach Holding: Financial performance, 2010/11-2014/15
-
- Figure 279: Hornbach Holding: Outlet data, 2010/11-2014/15
- Retail offering
Intergamma Group
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- What we think
- Development of its multi-channel strategy
- Bauhaus enters the Dutch market
- Company background
- Company performance
-
- Figure 280: Intergamma Group: Estimated group sales performance, 2010-14
- Figure 281: Intergamma Group: Outlet data, 2010-14
- Retail offering
Kingfisher Group
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- What we think
- One Kingfisher
- Risky
- Online
- Caution
- Outlook for DIY
- Where next
- Company background
- Company performance
-
- Figure 282: Kingfisher, like-for-like sales growth by country, 2014/15
- Figure 283: Kingfisher Group: Group financial performance, 2010/11-2014/15
- Figure 284: Kingfisher Group: Outlet data, 2010/11-2014/15
- Retail offering
-
- Figure 285: B&Q (UK) and Castorama (France): sales breakdown, by category, 2014/15
Maxeda DIY
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- What we think
- Adapting to market conditions
- Failed sale
- Increasingly competitive environment
- Company background
- Company performance
-
- Figure 286: Maxeda DIY: Group financial performance, 2010/11-2014/15
-
- Figure 287: Maxeda DIY: Outlet data, 2010/11-2014/15
- Retail offering
Mr Bricolage
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- What we think
- Kingfisher deal falls through
- So what now?
- Online remains challenging
- Company background
- Company performance
-
- Figure 288: Mr. Bricolage Group: Group retail sales performance, 2010-14
- Figure 289: Mr. Bricolage Group: Outlet data, 2010-14
-
- Figure 290: Mr Bricolage and Briconautes: Store numbers by country, 2010-14
- Retail offering
-
- Figure 291: Mr. Bricolage Stores, sales mix, 2014
OBI
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- What we think
- In talks to take over competitor bauMax
- International expansion focused on Russia
- Small metropolitan stores
- Testing same day delivery service
- Value for money proposition
- Company background
- Company performance
-
- Figure 292: OBI: Estimated group financial performance, excl. VAT, 2010-14
-
- Figure 293: OBI: Estimated outlet data, 2010-14
- Retail offering
Rautakesko
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- What we think
- Divisional restructure
- Russian uncertainty dents ambitions
- Eastern Europe growth offsetting slowdown in Scandinavia
- K-responsibility concept expanded to include DIY stores
- Enhanced e-commerce service
- Company background
- Company performance
-
- Figure 294: Rautakesko: Building and Home Improvement Division, financial performance, 2010-14
- Figure 295: Rautakesko: Building and Home Improvement Division, Net sales by country, 2014
- Future outlook
-
- Figure 296: Rautakesko: Building and Home Improvement outlet data, 2013-14
- Retail offering
toom Baumarkt/B1 Discount Baumarkt
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- What we think
- Positioning itself as a leader in sustainable and environmentally friendly DIY shopping
- toom Baumarkt fascia driving sales
- Marketing push to enthuse consumers to start DIY projects
- Preparing online store launch
- Company background
- Company performance
-
- Figure 297: toom Baumarkt/B1 Discount Baumarkt: Group sales, exc. VAT, 2010-14
- Figure 298: toom Baumarkt/B1 Discount Baumarkt Outlet data, 2010-14
- Retail offering
Wickes/Travis Perkins Retail
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- What we think
- Broadening its appeal
- Growth in new stores
- Market conditions
- Company background
- Company performance
-
- Figure 299: Travis Perkins Retail: Group financial performance, 2010-14
- Figure 300: Travis Perkins Retail: Outlet data, 2010-14
- Retail offering
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