Table of Contents
Executive Summary
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- The market
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- Figure 1: Share of shopping centres with gross floor area of more than 100,000 m2 among all shopping centres, June 2014
- Companies and brands
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- Figure 2: China – Top-10 mall development companies ranked by numbers of completed malls, year-end 2014
- The consumer
- Key consumer groups
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- Figure 3: Target groups, January 2015
- Meet the Mintropolitans!
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- Figure 4: Reasons for consumers visiting shopping malls in the past six months, by demographics, January 2015
- Frequency of shopping at malls
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- Figure 5: Frequency of visiting shopping malls in the past six months, January 2015
- Reasons for visiting shopping malls
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- Figure 6: Reasons for consumers visiting shopping malls in the past six months, January 2015
- Choosing shopping malls by location
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- Figure 7: Reasons for consumers visiting shopping malls in the past six months based on location, January 2015
- Innovations and improvements sought from shopping malls
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- Figure 8: Innovations and improvements sought by consumers from shopping malls, January 2015
- Attitudes to shopping malls
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- Figure 9: Consumer attitudes to shopping malls, January 2015
- Shopping habits and preferences
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- Figure 10: Consumer shopping habits and preferences, January 2015
- Key issues
- Variety is the spice of life
- Give me room to breathe!
- Speak with me!
- What we think
Issues and Insights
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- Variety is the spice of life
- The facts
- The implications
- Give me room to breathe!
- The facts
- The implications
- Speak with me!
- The facts
- The implications
Trend Application
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- Rebirth of Cities
- Experience is all
- Guiding choice
Market Size and Forecast
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- Key points
- Shopping mall oversupply, or catching up with demand?
- Targeting the lower tiers
- Building bigger, providing more
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- Figure 11: Share of shopping centres with gross floor area of more than 100,000 m2 among all shopping centres, June 2014
Market Share
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- Key points
- The Top-10 developers represent 9% of existing malls
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- Figure 12: China – Top-10 mall development companies ranked by numbers of completed malls, year-end 2014
Who’s Innovating?
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- Key points
- “Intelligent” malls
- “Museum” malls
- Malls with unusual sports facilities
- “Playground” malls
- Retailers turned mall developers
Companies and Brands
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- Retailers
- Grandbuy Department Store
- Aeon Co. Ltd
- Shandong Commercial Group Co., Ltd.
- New World Department Store China Ltd
- Dashang Group Co., Ltd.
- Chongqing General Trading Group
- Beijing Wangfujing Department Store Co., Ltd.
- Parkson Retail Group Ltd.
- Intime Department Store
- Shopping mall developers
- Wanda Commercial Properties
- CapitaMalls Asia (China)
- YangGuang Co., Ltd.
- SCPG Yinli Group
- Joy City Property Limited
- Longfor Properties Co., Ltd.
- Sun Hung Kei Properties Ltd.
- Bailian Group Co., Ltd.
- China Resources Land Ltd.
- Century Golden Resources Group
- Hang Lung Properties Ltd.
- Shui On Land Ltd.
The Consumer – Key Consumer Groups
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- Key points
- Equal split between those who love malls, avoid them or are ambivalent
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- Figure 13: Target groups, January 2015
- The “Mall Aficionados”
- Who they are
- What they like
- How to market to them
- The “Mall Avoiders”
- Who they are
- What they like
- How to market to them
- The “Mall Ambivalents”
- Who they are
- What they like
- How to market to them
The Consumer – Meet the Mintropolitans
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- Key points
- Why Mintel sought out the Mintropolitans
- Who are the Mintropolitans?
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- Figure 14: Reasons for consumers visiting shopping malls in the past six months, by demographics, January 2015
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- Figure 15: Consumer classification, by demographics, January 2015
- Mintropolitans are high-frequency mall shoppers
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- Figure 16: Frequency of visiting shopping malls in the past six months, by demographics, January 2015
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- Figure 17: Reasons for consumers visiting shopping malls in the past six months, by demographics, January 2015
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- Figure 18: Reasons for consumers visiting shopping malls in the past six months based on location, by demographics, January 2015
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- Figure 19: Innovations and improvements sought by consumers from shopping malls, by demographics, January 2015
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- Figure 20: Consumer attitudes to shopping malls, by demographics, January 2015
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- Figure 21: Consumer shopping habits and preferences, by demographics, January 2015
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- Figure 22: Key consumer groups, by demographics, January 2015
The Consumer – Frequency of Shopping at Malls
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- Key points
- Most consumers shop at malls two or three times a month
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- Figure 23: Frequency of visiting shopping malls in the past six months, January 2015
- Younger shoppers are the most frequent mall visitors
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- Figure 24: Frequency of visiting shopping malls in the past six months, by age group and gender, January 2015
- Frequency of shopping by income
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- Figure 25: Frequency of visiting shopping malls in the past six months, by monthly household income group, January 2015
- Frequency of shopping by city
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- Figure 26: Frequency of visiting shopping malls in the past six months, by city, January 2015
The Consumer – Reasons for Visiting Shopping Malls
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- Key points
- Mall shopping reasons are many and diverse
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- Figure 27: Reasons for consumers visiting shopping malls in the past six months, January 2015
- Mall shopping reasons by lifestage
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- Figure 28: Reasons for consumers visiting shopping malls in the past six months, by gender and age group, January 2015
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- Figure 29: Reasons for consumers visiting shopping malls in the past six months, by marital status and children in household, January 2015
- Mall shopping reasons by income
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- Figure 30: Reasons for consumers visiting shopping malls in the past six months, by monthly household income group, January 2015
- Mall shopping reasons by city
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- Figure 31: Reasons for consumers visiting shopping malls in the past six months, by city (A), January 2015
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- Figure 32: Reasons for consumers visiting shopping malls in the past six months, by city (B), January 2015
The Consumer – Choosing Shopping Malls by Location
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- Key points
- Close proximity and urban malls strongly preferred
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- Figure 33: Reasons for consumers visiting shopping malls in the past six months based on location, January 2015
- Shopping mall location choice by life stage
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- Figure 34: Reasons for consumers visiting shopping malls in the past six months based on location, by gender and age group, January 2015
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- Figure 35: Reasons for consumers visiting shopping malls in the past six months based on location, by marital status and children in household, January 2015
- Shopping mall location choice by income
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- Figure 36: Reasons for consumers visiting shopping malls in the past six months based on location, by monthly household income group, January 2015
- Shopping mall location choice by city
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- Figure 37: Reasons for consumers visiting shopping malls in the past six months based on location, by city (A), January 2015
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- Figure 38: Reasons for consumers visiting shopping malls in the past six months based on location, by city (B), January 2015
The Consumer – Innovations and Improvements Sought from Shopping Malls
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- Key points
- Consumers looking for a wide range of mall innovations
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- Figure 39: Innovations and improvements sought by consumers from shopping malls, January 2015
- Innovations and improvements sought by gender and age group
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- Figure 40: Innovations and improvements sought by consumers from shopping malls, by gender and age group, January 2015
- Innovations and improvements sought by income
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- Figure 41: Innovations and improvements sought by consumers from shopping malls, by monthly household income group, January 2015
- Innovations and improvements sought by location
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- Figure 42: Innovations and improvements sought by consumers from shopping malls, by city tier, January 2015
The Consumer – Attitudes to Shopping Malls
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- Key points
- Malls must entertain and surprise consumers to keep their interest
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- Figure 43: Consumer attitudes to shopping malls, January 2015
- Consumer attitudes by life stage
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- Figure 44: Consumer attitudes to shopping malls, by gender and age group, January 2015
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- Figure 45: Consumer attitudes to shopping malls, by marital status and children in household, January 2015
- Consumer attitudes by income
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- Figure 46: Consumer attitudes to shopping malls, by monthly household income group, January 2015
- Consumer attitudes by location
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- Figure 47: Consumer attitudes to shopping malls, by tier-1 city, January 2015
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- Figure 48: Consumer attitudes to shopping malls, by tier-2 & -3 city, January 2015
The Consumer – Shopping Habits and Preferences
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- Key points
- Making shopping a social event
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- Figure 49: Consumer shopping habits and preferences, January 2015
- Consumer shopping habits by life stage
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- Figure 50: Consumer shopping habits and preferences, by gender and age group, January 2015
- Consumer shopping habits by income
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- Figure 51: Consumer shopping habits and preferences, by monthly household income group, January 2015
- Consumer shopping habits by location
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- Figure 52: Consumer shopping habits and preferences, by city tier, January 2015
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