Author: Mintel Group Ltd.
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Shopping Malls - China - May 2015

INTRODUCTION
Definition
Methodology
Abbreviations
EXECUTIVE SUMMARY
The market
Figure 1: Share of shopping centres with gross floor area of more than 100,000 m2 among all shopping centres, June 2014
Companies and brands
Figure 2: China – Top-10 mall development companies ranked by numbers of completed malls, year-end 2014
The consumer
Key consumer groups
Figure 3: Target groups, January 2015
Meet the Mintropolitans!
Figure 4: Reasons for consumers visiting shopping malls in the past six months, by demographics, January 2015
Frequency of shopping at malls
Figure 5: Frequency of visiting shopping malls in the past six months, January 2015
Reasons for visiting shopping malls
Figure 6: Reasons for consumers visiting shopping malls in the past six months, January 2015
Choosing shopping malls by location
Figure 7: Reasons for consumers visiting shopping malls in the past six months based on location, January 2015
Innovations and improvements sought from shopping malls
Figure 8: Innovations and improvements sought by consumers from shopping malls, January 2015
Attitudes to shopping malls
Figure 9: Consumer attitudes to shopping malls, January 2015
Shopping habits and preferences
Figure 10: Consumer shopping habits and preferences, January 2015
Key issues
Variety is the spice of life
Give me room to breathe!
Speak with me!
What we think
ISSUES AND INSIGHTS
Variety is the spice of life
The facts
The implications
Give me room to breathe!
The facts
The implications
Speak with me!
The facts
The implications
TREND APPLICATION
Rebirth of Cities
Experience is all
Guiding choice
MARKET SIZE AND FORECAST
Key points
Shopping mall oversupply, or catching up with demand?
Targeting the lower tiers
Building bigger, providing more
Figure 11: Share of shopping centres with gross floor area of more than 100,000 m2 among all shopping centres, June 2014
MARKET SHARE
Key points
The Top-10 developers represent 9% of existing malls
Figure 12: China – Top-10 mall development companies ranked by numbers of completed malls, year-end 2014
WHO’S INNOVATING?
Key points
“Intelligent” malls
“Museum” malls
Malls with unusual sports facilities
“Playground” malls
Retailers turned mall developers
COMPANIES AND BRANDS
 RETAILERS
Grandbuy Department Store
Aeon Co. Ltd
Shandong Commercial Group Co., Ltd.
New World Department Store China Ltd
Dashang Group Co., Ltd.
Chongqing General Trading Group
Beijing Wangfujing Department Store Co., Ltd.
Parkson Retail Group Ltd.
Intime Department Store
 SHOPPING MALL DEVELOPERS
Wanda Commercial Properties
CapitaMalls Asia (China)
YangGuang Co., Ltd.
SCPG Yinli Group
Joy City Property Limited
Longfor Properties Co., Ltd.
Sun Hung Kei Properties Ltd.
Bailian Group Co., Ltd.
China Resources Land Ltd.
Century Golden Resources Group
Hang Lung Properties Ltd.
Shui On Land Ltd.
THE CONSUMER – KEY CONSUMER GROUPS
Key points
Equal split between those who love malls, avoid them or are ambivalent
Figure 13: Target groups, January 2015
The “Mall Aficionados”
Who they are
What they like
How to market to them
The “Mall Avoiders”
Who they are
What they like
How to market to them
The “Mall Ambivalents”
Who they are
What they like
How to market to them
THE CONSUMER – MEET THE MINTROPOLITANS
Key points
Why Mintel sought out the Mintropolitans
Who are the Mintropolitans?
Figure 14: Reasons for consumers visiting shopping malls in the past six months, by demographics, January 2015
Figure 15: Consumer classification, by demographics, January 2015
Mintropolitans are high-frequency mall shoppers
Figure 16: Frequency of visiting shopping malls in the past six months, by demographics, January 2015
Figure 17: Reasons for consumers visiting shopping malls in the past six months, by demographics, January 2015
Figure 18: Reasons for consumers visiting shopping malls in the past six months based on location, by demographics, January 2015
Figure 19: Innovations and improvements sought by consumers from shopping malls, by demographics, January 2015
Figure 20: Consumer attitudes to shopping malls, by demographics, January 2015
Figure 21: Consumer shopping habits and preferences, by demographics, January 2015
Figure 22: Key consumer groups, by demographics, January 2015
THE CONSUMER – FREQUENCY OF SHOPPING AT MALLS
Key points
Most consumers shop at malls two or three times a month
Figure 23: Frequency of visiting shopping malls in the past six months, January 2015
Younger shoppers are the most frequent mall visitors
Figure 24: Frequency of visiting shopping malls in the past six months, by age group and gender, January 2015
Frequency of shopping by income
Figure 25: Frequency of visiting shopping malls in the past six months, by monthly household income group, January 2015
Frequency of shopping by city
Figure 26: Frequency of visiting shopping malls in the past six months, by city, January 2015
THE CONSUMER – REASONS FOR VISITING SHOPPING MALLS
Key points
Mall shopping reasons are many and diverse
Figure 27: Reasons for consumers visiting shopping malls in the past six months, January 2015
Mall shopping reasons by lifestage
Figure 28: Reasons for consumers visiting shopping malls in the past six months, by gender and age group, January 2015
Figure 29: Reasons for consumers visiting shopping malls in the past six months, by marital status and children in household, January 2015
Mall shopping reasons by income
Figure 30: Reasons for consumers visiting shopping malls in the past six months, by monthly household income group, January 2015
Mall shopping reasons by city
Figure 31: Reasons for consumers visiting shopping malls in the past six months, by city (A), January 2015
Figure 32: Reasons for consumers visiting shopping malls in the past six months, by city (B), January 2015
THE CONSUMER – CHOOSING SHOPPING MALLS BY LOCATION
Key points
Close proximity and urban malls strongly preferred
Figure 33: Reasons for consumers visiting shopping malls in the past six months based on location, January 2015
Shopping mall location choice by life stage
Figure 34: Reasons for consumers visiting shopping malls in the past six months based on location, by gender and age group, January 2015
Figure 35: Reasons for consumers visiting shopping malls in the past six months based on location, by marital status and children in household, January 2015
Shopping mall location choice by income
Figure 36: Reasons for consumers visiting shopping malls in the past six months based on location, by monthly household income group, January 2015
Shopping mall location choice by city
Figure 37: Reasons for consumers visiting shopping malls in the past six months based on location, by city (A), January 2015
Figure 38: Reasons for consumers visiting shopping malls in the past six months based on location, by city (B), January 2015
THE CONSUMER – INNOVATIONS AND IMPROVEMENTS SOUGHT FROM SHOPPING MALLS
Key points
Consumers looking for a wide range of mall innovations
Figure 39: Innovations and improvements sought by consumers from shopping malls, January 2015
Innovations and improvements sought by gender and age group
Figure 40: Innovations and improvements sought by consumers from shopping malls, by gender and age group, January 2015
Innovations and improvements sought by income
Figure 41: Innovations and improvements sought by consumers from shopping malls, by monthly household income group, January 2015
Innovations and improvements sought by location
Figure 42: Innovations and improvements sought by consumers from shopping malls, by city tier, January 2015
THE CONSUMER – ATTITUDES TO SHOPPING MALLS
Key points
Malls must entertain and surprise consumers to keep their interest
Figure 43: Consumer attitudes to shopping malls, January 2015
Consumer attitudes by life stage
Figure 44: Consumer attitudes to shopping malls, by gender and age group, January 2015
Figure 45: Consumer attitudes to shopping malls, by marital status and children in household, January 2015
Consumer attitudes by income
Figure 46: Consumer attitudes to shopping malls, by monthly household income group, January 2015
Consumer attitudes by location
Figure 47: Consumer attitudes to shopping malls, by tier-1 city, January 2015
Figure 48: Consumer attitudes to shopping malls, by tier-2 & -3 city, January 2015
THE CONSUMER – SHOPPING HABITS AND PREFERENCES
Key points
Making shopping a social event
Figure 49: Consumer shopping habits and preferences, January 2015
Consumer shopping habits by life stage
Figure 50: Consumer shopping habits and preferences, by gender and age group, January 2015
Consumer shopping habits by income
Figure 51: Consumer shopping habits and preferences, by monthly household income group, January 2015
Consumer shopping habits by location
Figure 52: Consumer shopping habits and preferences, by city tier, January 2015

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