Table of Contents
Executive Summary
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- The issues
- Nearly all US adults are snacking
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- Figure 1: Daily snacking frequency, January 2015
- Interest in health impacts snacking behavior
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- Figure 2: Snacking behaviors, Top five, January 2015
- Emotional, functional reasons key snacking drivers
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- Figure 3: Important features when eating a snack, by generations, top five, January 2015
- The opportunities
- Focus on cravings, specific occasions to increase snacking among older generations
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- Figure 4: Select reasons for snacking, by generation, January 2015
- A need for more convenient, healthier snacks
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- Figure 5: Select attitudes toward snacking, by presence of children in household, January 2015
- Appeal to emotional, functional reasons Millennials snack
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- Figure 6: Select reasons for snacking, by generation, January 2015
- What it means
Key Players – What You Need to Know
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- Health, convenience influencing snack choice
- Taste and flavor also purchase drivers
- Clean label trend impacting product development
- A need for BFY snacks
What’s Working?
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- High in protein
- Convenient fruits and veggies
- Responsible indulgences
What’s Next?
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- Clean label
- Better-for-you
The Consumer – What You Need to Know
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- Younger consumers snacking more often
- Consumers mostly snack to satisfy a craving
- Health has a strong influence
- A need for more conveniently packaged snacks
Daily Snacking Frequency
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- Nearly all US adults snack daily
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- Figure 7: Daily snacking frequency, January 2015
- Snacking frequency decreases with age
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- Figure 8: Daily snacking frequency, by generation, January 2015
Retail Channels
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- Supermarkets most often shopped, room for growth in convenience stores
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- Figure 9: Retail channels shopped, top 10, January 2015
Reasons for Snacking
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- Consumers snack to satisfy a craving
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- Figure 10: Reasons for snacking, January 2015
- Millennials more likely to snack for energy
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- Figure 11: Reasons for snacking, by generation, top 10, January 2015
Important Features
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- Brand, price most important
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- Figure 12: Important features when eating a snack, January 2015
- Women more interested in calories, ingredients
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- Figure 13: Important features when eating a snack, by gender, top five, January 2015
Attributes Associated with Snacking Occasions
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- Indulgence associated with evening snacking
- Filling, energizing snacks eaten as meal replacements
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- Figure 14: Correspondence Analysis, January 2015
- Figure 15: Snack attributes associated with snacking occasions, January 2015
Snacking Behaviors
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- Health a strong impact on snacking behavior
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- Figure 16: Snacking behaviors, January 2015
- iGeneration/Millennials snacking more this year
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- Figure 17: Select snacking behaviors, by generation, January 2015
Attitudes Toward Snacking
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- A need for healthier, more convenient snacks
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- Figure 18: Select attitudes toward snacking, by presence of children in household, January 2015
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- Figure 19: Select attitudes toward snacking, by generations, January 2015
- Hispanics more likely to snack for calorie control
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- Figure 20: Select attitudes toward snacking, by race and Hispanic origin, January 2015
Consumer Segmentation
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- Figure 21: Snacking consumer segments, January, 2015
- Group one: Super Snackers
- Group two: Average Snackers
- Group three: Infrequent Snackers
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Data Sources and Abbreviations
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- Data sources
- Consumer survey data
- Consumer qualitative research
- Abbreviations and terms
- Abbreviations
- Terms
Appendix – The Consumer
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- Figure 22: Agreement with attitudes toward food, July 2008-September 2014
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