What you need to know

The major appliance market has rebounded in recent years, driven by improvement in the overall economy and in the real estate and home renovation markets. Low prices remain an essential part of the major appliance shopping process, but a variety of other factors come into play as well and provide retailers with opportunities to set themselves apart. Shoppers consult an increasingly wide array of information sources both online and off, but a strong, well-informed in-store sales team remains essential to closing the deal.


This Report explores consumer attitudes and behaviors toward shopping for major appliances.

For the purposes of this Report, Mintel defines the major appliance market as including the following categories:

  • Clothes washers

  • Clothes dryers

  • Refrigerators

  • Freezers

  • Dishwashers

  • Ranges

  • Ovens

  • Cooktops

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