Table of Contents
Executive Summary
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- The market
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- Figure 1: Estimated segmentation of the beauty and personal care market, IoI, 2015
- Forecast
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- Figure 2: Estimated index value of the beauty and personal care market, IoI, 2010-20
- Market factors
- Ageing population poses challenges and opportunities
- Online and social networks are important channels in the beauty and personal care market
- Consumer confidence improving, while prices of beauty and personal care items continue to fall
- Companies and Innovations
- The consumer
- Two thirds use facial skincare products
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- Figure 3: Types of facial skincare products (eg cleansers, toners) that consumers typically use, NI and RoI, December 2014
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- Figure 4: Types of body care products (eg cleansers, toners) that consumers typically use, NI and RoI, December 2014
- Around four in 10 use premium/luxury fragrances
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- Figure 5: Types of fragrances/aftershaves that consumers typically use, NI and RoI, December 2014
- Majority of women use make-up
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- Figure 6: Women who typically use make-up, NI and RoI, December 2014
- Boots the beauty and personal care retailer of choice amongst Irish consumers
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- Figure 7: Main retailers used to purchase beauty and personal care products in the last 12 months, NI and RoI, December 2014
- Consumers wary of anti-ageing claims
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- Figure 8: Agreement with statements relating to beauty and personal care, NI and RoI, December 2014
- What we think
Issues and Insights
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- How can beauty and personal care brands appeal to the changing demographics?
- The facts
- The implications
- Which brands are Irish consumers opting for – Premium or budget? Does brand preference change depending on the beauty products that consumers buy?
- The facts
- The implications
- What opportunities are there for beauty and personal care brands to appeal to Irish consumers?
- The facts
- The Implications
Market Overview
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- Key points
- Upward trends in consumer confidence bode well for premium/luxury brands?
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- Figure 9: Consumer confidence index, NI, December 2011-14
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- Figure 10: Consumer sentiment index, RoI, December 2011-14
- Prices of beauty and personal care products continue to fall
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- Figure 11: Consumer price index vs appliances and products for personal care sub-index, UK (including NI), December 2010-14
- Figure 12: Consumer price index vs personal care, cosmetics and skincare products indices, RoI, December 2010-14
- But wages are falling also
- Ageing population poses challenges and opportunities
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- Figure 13: Population, by age, RoI, 2011-26
- Figure 14: Population, by age, NI, 2012 and 2024
- Online is an important channel in the beauty and personal care market
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- Figure 15: Consumers who have purchased beauty/personal care items online via a laptop/desktop computer in the last 12 months, NI and RoI, December 2014
- Social networking making beauty and personal care interactive
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- Figure 16: Social networking sites used in the last three months, NI and RoI, April 2014
Market Size and Forecast
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- Key points
- Year-on-year growth for the Irish beauty and personal care market
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- Figure 17: Estimated value of the IoI, RoI and NI beauty and personal care markets, 2010-20
- Growth expected to continue
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- Figure 18: Forecast index growth in the beauty and personal care market, NI and RoI, 2010-20
- Colour cosmetics account for almost a fifth of the market value
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- Figure 19: Estimated segmentation of the IoI beauty and personal care market, 2015
- Fragrances contributing 16% of market value
- Male market can offer skincare brands an opportunity to increase their share of the beauty and personal care market
Strengths and Weaknesses
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- Strengths
- Weaknesses
Who’s Innovating?
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- Key points
- Long-lasting claims most prevalent on colour cosmetics
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- Figure 20: Share of new product launches within the UK/Irish colour cosmetics market, by top five claims in 2014, 2010-14
- Micellar waters offer convenience for the facial skincare category
- Innovation in the celebrity fragrance category
- Brands innovating for beards
- Argan oil featuring across categories
Companies and Products
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- Manufacturers
- Estée Lauder
- Key facts
- Brands and products
- Brand NPD
- Recent developments
- L’Oréal UK & Ireland
- Key facts
- Brands and products
- Brand NPD
- Recent developments
- Johnson & Johnson
- Key facts
- Brands and products
- Brand NPD
- Recent developments
- LVMH (Moët Hennessy – Louis Vuitton)
- Key facts
- Brands and products
- Brand NPD
- Procter & Gamble Co. (P&G)
- Key facts
- Brands and products
- Brand NPD
- Recent developments
- Unilever (Dove, Vaseline, Simple)
- Key facts
- Brands and products
- Brand NPD
- Recent developments
- Retailers
- A.S. Watson (Superdrug, Perfume Shop, Savers)
- Key facts
- Brands and products
- Brand NPD
- Recent developments
- Debenhams
- Key facts
- Brands and products
- Recent developments
- Gordons Chemist
- Key facts
- Brands and products
- Recent developments
- Lush Retail
- Key facts
- Brands and products
- Brand NPD
- Recent developments
- Space NK Apothecary
- Key facts
- Brands and products
- Brand NPD
- The Body Shop
- Key facts
- Brands and products
- Brand NPD
- Recent developments
- Walgreens Boots Alliance
- Key facts
- Brands and products
- Brand NPD
- Recent developments
The Consumer – Types of Beauty Products Purchased
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- Key points
- Two thirds use facial and body care products
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- Figure 21: Types of facial skincare products (eg cleansers, toners) that consumers typically use, NI and RoI, December 2014
- Seven in 10 use body care products
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- Figure 22: Types of body care products (eg moisturiser, exfoliator) that consumers typically use, NI and RoI, December 2014
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- Figure 23: Usage of body care products, by age group, NI and RoI, December 2014
- Three in 10 women use premium own-brand make-up
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- Figure 24: Type of make-up (eg lipstick, concealer, eyeliner) that women typically use, NI and RoI, December 2014
- Premium brands popular in the fragrance market
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- Figure 25: Types of fragrances/aftershave that consumers typically use, NI and RoI, December 2014
The Consumer – Stores Used to Purchase Beauty and Personal Care Items
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- Key points
- Beauty specialists and supermarkets the most popular beauty and personal care retailers
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- Figure 26: Main retailers used to purchase beauty and personal care products in the last 12 months, NI and RoI, December 2014
- Women significantly more likely than men to purchase items from Boots
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- Figure 27: Consumers who purchased beauty and personal care products from Boots in the last 12 months, by gender, NI and RoI, December 2014
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- Figure 28: Main supermarkets consumers have purchased beauty and personal care products from in the last 12 months, by gender, NI, December 2014
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- Figure 29: Main supermarkets consumers have purchased beauty and personal care products from in the last 12 months, by gender, RoI, December 2014
- Discount stores more popular amongst younger consumers in RoI
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- Figure 30: Consumers who purchased beauty and personal care products from discount stores in the last 12 months, by age, NI and RoI, December 2014
The Consumer – Attitudes towards Beauty and Personal Care
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- Key points
- Consumers wary of skincare claims
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- Figure 31: Agreement with statements relating to beauty and personal care, NI and RoI, December 2014
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- Figure 32: Agreement with the statement ‘I do not trust all the claims made by some skincare products (eg anti-ageing), by age group, NI and RoI, December 2014
- Packaging can act as an influencer when purchasing beauty products
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- Figure 33: Agreement with the statement ‘Packaging is not important to me when buying beauty products’, by age group, NI and RoI, December 2014
- Demand for all-natural products
- Men prefer premium brands for gifts
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- Figure 34: Agreement with the statement ‘I am more likely to buy premium brands (eg Lancôme) as a gift rather than for myself’, by gender, NI and RoI, December 2014
- A fifth check for animal testing
- Premium own-brand beauty products being trusted and considered better value for money
- RoI under-25s favouring budget/standard own-brands
Appendix
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- NI Toluna data tables
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- Figure 35: Types of facial skincare products (eg cleaners, toners) that consumers typically use, by demographics, NI, December 2014
- Figure 36: Types of body care products (eg moisturisers, exfoliators) that consumers typically use, by demographics, NI, December 2014
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- Figure 37: Types of Make-up (eg lipstick, concealer, eyeliner) that consumers typically use, by demographics, NI, December 2014
- Figure 38: Types of fragrances/aftershave that consumers typically use, by demographics, NI, December 2014
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- Figure 39: If consumers have bought any make-up (eg lipstick, mascara), skincare products (eg facial, body care), fragrances and/or aftershave products for themselves or someone else in the last 12 months, by demographics, NI, December 2014
- Figure 40: Beauty specialists that consumers have bought beauty and personal care items from in the last 12 months, by demographics, NI, December 2014
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- Figure 41: Supermarkets that consumers have bought beauty and personal care items from in the last 12 months, by demographics, NI, December 2014
- Figure 42: Department stores that consumers have bought beauty and personal care items from in the last 12 months, by demographics, NI, December 2014
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- Figure 43: Other types of retailers that consumers have bought beauty and personal care items from in the last 12 months, by demographics, NI, December 2014
- Figure 44: Agreement with statements relating to beauty and personal care, by demographics, NI, December 2014
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- Figure 45: Agreement with statements relating to beauty and personal care, by demographics, NI, December 2014 (continued)
- Figure 46: Agreement with statements relating to beauty and personal care, by demographics, NI, December 2014 (continued)
- RoI Toluna data tables
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- Figure 47: Types of facial skincare products (eg cleaners, toners) that consumers typically use, by demographics, RoI, December 2014
- Figure 48: Types of body care products (eg moisturisers, exfoliators) that consumers typically use, by demographics, RoI, December 2014
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- Figure 49: Types of Make-up (eg lipstick, concealer, eyeliner) that consumers typically use, by demographics, RoI, December 2014
- Figure 50: Types of fragrances/aftershave that consumers typically buy, by demographics, RoI, December 2014
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- Figure 51: If consumers have bought any make-up (eg lipstick, mascara), skincare products (eg facial, body care), fragrances and/or aftershave products for themselves or someone else in the last 12 months, by demographics, RoI, December 2014
- Figure 52: Beauty specialists that consumers have bought beauty and personal care items from in the last 12 months, by demographics, RoI, December 2014
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- Figure 53: Supermarkets that consumers have bought beauty and personal care items from in the last 12 months, by demographics, RoI, December 2014
- Figure 54: Department stores that consumers have bought beauty and personal care items from in the last 12 months, by demographics, RoI, December 2014
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- Figure 55: Other types of retailers that consumers have bought beauty and personal care items from in the last 12 months, by demographics, RoI, December 2014
- Figure 56: Agreement with statements relating to beauty and personal care, by demographics, RoI, December 2014
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- Figure 57: Agreement with statements relating to beauty and personal care, by demographics, RoI, December 2014 (continued)
- Figure 58: Agreement with statements relating to beauty and personal care, by demographics, RoI, December 2014 (continued)
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