- Contents
- *Introduction
- Key themes in the report
- Definition
- Consumer research
- Data sources
- Abbreviations
The beauty and personal care market benefits from the fact that these items are daily essentials. In addition to this, the ‘lipstick effect’, in which consumers opt for more affordable luxuries in time of economic uncertainty, has also boosted market growth.
Looking ahead, challenges exist for the market in terms of the ageing population especially for the colour cosmetics sector. Countering this, opportunities exist for facial skincare brands and their anti-ageing formulas as consumers look to incorporate these products into their regime at an earlier age. Potential also exists for manufacturers to target consumers who will be working later into their lives than previous generations, who will have a vested interest in maintaining their appearance, and who will increasingly have the funds to achieve this.
Elsewhere, the male market should act as an innovation focus for brands. With men taking pride in their appearance and embracing the grooming trend, brands should look to innovate to appeal to these image-conscious consumers using current fashion trends, eg facial hair.
Key themes in the report
Where do Irish consumers choose to buy their beauty and personal care items? – Which stores are most popular amongst Irish consumers for beauty and personal care purchases?
Which brands are Irish consumers opting for – premium or budget – and does this change depending on the beauty products that they buy? – Are consumers opting for more affordable own-brand ranges or are they willing to ‘splash out’ on premium brands?
What opportunities are there for beauty and personal care brands to appeal to Irish consumers? – How can brands innovate in regard to product and packaging to appeal to Irish consumers?
How can beauty and personal care brands appeal to the changing demographics? – What opportunities and challenges are posed to the industry by the ageing population?
Other reports of relevance:
Beauty Retailing – UK, January 2015
Men's and Women's Fragrances – UK, August 2014
Colour Cosmetics – UK, July 2014
Body, Hand and Footcare – UK, June 2014
Facial Skincare – UK, May 2014
Definition
This report examines the market for Beauty and Personal Care products for use in the home in Ireland. The Beauty and Personal Care market includes:
Facial skincare –
Cleansers – including cleansing creams, milks, washes and lotions, scrubs and masks, toners and facial wipes.
Moisturisers and skin treatments – including anti-aging products, day and night creams, and acne treatments products etc.
Haircare –
Shampoos and conditioners – beauty, medicated and baby shampoo formulations; dry shampoo is excluded from this segment. Both leave-in and rinse out conditioners are included, although deep conditioning treatments are examined separately.
Styling products – leave-in products including mousse, hairspray, wax, gel and creams.
Haircare conditioners and special treatments – such as hair dye, products for specific hair conditions (such as perm or treated hair), oils, masques etc.
Body skincare – including body lotions, hand creams, suncare etc.
Colour cosmetics – beauty products such as mascara, foundation, eyeshadow etc. Nail polish and nail care exists as a subcategory within colour cosmetics.
Fragrance – limited to perfumes and colognes, excluding perfumed shower gels or body lotions.
Personal grooming products –
Toothpaste and teeth whitening products
Deodorants
Soaps, shower gels and bath products
Shaving and hair removal products
Mintel’s data for market size and trends are based on an objective analysis of various industry estimates. It should be noted that some market value data has been altered from the previous reports in light of revised data becoming available from various trade sources. Due to information available, estimated forecasts in the market have been calculated using estimations in line with UK market data.
Please note that The Consumer sections of this report cover only:
Facial skincare
Body care
Colour cosmetics
Fragrances/Aftershave
Consumer research
For the purposes of this report, Mintel commissioned exclusive online consumer research into Irish consumers’ usage of and attitudes towards beauty and personal care products. The research was carried out by Toluna on behalf of Mintel in December 2014.
A total of 1,250 internet users in RoI, and 750 internet users in NI aged 16-years-old and over were asked questions including:
“Which type of brand do you typically use for each of the following products?”
“Have you bought any make-up (eg lipstick, mascara), skincare products (eg facial, body care), fragrances and/or aftershave products for yourself or someone else in the last 12 months?”
“You indicated that you have purchased make-up (eg lipstick, mascara), skincare (eg facial, body care) or fragrance and/or aftershave products for yourself or someone else in the last 12 months. Please indicate where you have purchased these items from.”
“We would like you to think about purchasing make-up (eg lipstick, mascara), skincare (eg facial, body care) or fragrance and/or aftershave products for yourself or someone else. Which, if any, of the following statements do you agree with?”
The results from this survey are discussed in The Consumer sections of this report.
Please note that the results presented in the consumer sections of this report relate to the usage and habits of Irish Internet users only, and do not account for the behaviours of non-internet users. Eurostat (January 2015) highlights that 80% of RoI consumers have used the internet in the last 12 months, while the ONS (May 2014) highlights that 79% of NI consumers have used the internet.
Mintel also draws consumer insight from other sources including:
Mintel’s trend database and previous Mintel reports from the UK and Ireland.
Data sources
In compiling this report, Mintel has gathered data from separate NI and RoI sources (eg NISRA and CSO). In some cases therefore it has not been possible to provide comparable data for each region.
For the purposes of this report:
Ireland refers to the island of Ireland
NI refers to Northern Ireland
RoI refers to the Republic of Ireland
Therefore, ‘Irish consumers’ refers to both NI and RoI consumers.
