In 2014, Brazilian processed meat revenues stood at R$7.3 billion, a growth of 16% compared to the previous year. Looking ahead, sales in the processed meat market are forecast to grow by 40% between 2014 and 2019.
Brazilians are eating more processed food and processed meat than ever before, but they are also more demanding about healthier products. They like to eat a high variety of processed meat, and new flavors and recipes can help increase consumption.
Definition
This report mainly covers packaged processed meat and poultry and products with a predominantly meat content.
Market size and forecast comprises processed meat and poultry sales through all retail channels, including direct to consumer. The chilled segment includes all packaged meat that has been further processed in some way. It includes smoked and salted meat but not plain or portioned products.
For clarification, in this report a ton is a unit of mass equaling 1,000 kilograms.
Abbreviations
| ABPA | Associação Brasileira de Proteína Animal (Brazilian Association of Animal Protein) |
| CADE | Conselho Administrativo de Defesa Econômica (Administrative Council for Economic Defense) |
| FecomercioSP | Federação do Comércio de Bens, Serviços e Turismo do Estado de São Paulo (Federation of Commerce and Industry of the State of São Paulo) |
| GNPD | Global New Products Database |
| IBGE | Instituto Brasileiro de Geografia e Estatísticas (Brazilian Institute of Geography and Statistics) |
| IDEC | Instituto Brasileiro de Defesa do Consumidor |
| Pnad Contínua | Pesquisa Nacional por Amostra de Domicílios Contínua (a continuous national research by household sampling) |
