Table of Contents
Scope and Themes
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- What you need to know
- Definition
- Data sources
- Sales data
- Consumer survey data
- Direct marketing creative
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
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- The market
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- Figure 1: Total US Drug store revenues and fan chart forecast, at current prices, 2009-19
- Market drivers
- Aging population is a positive driver for drug stores
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- Figure 2: Population aged 55 or older, by age group, 2010-20
- Drug store chains will also benefit from growing Hispanic population
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- Figure 3: Population by Hispanic origin, 2010-20
- Over one third of Americans remain obese
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- Figure 4: Prevalence of obesity among adults aged 20 and over, by gender, 2011-12
- Drug stores should see gains from the rollout of Obamacare
- The consumer
- Drug store shopping is primarily done in-store
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- Figure 5: Drug stores shopped in last 12 months, November 2014
- Hispanics and Blacks most likely to shop at drug stores
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- Figure 6: Drug stores shopped in-store in last 12 months, by race/Hispanic origin, November 2014
- Prescriptions are primarily filled in-store at CVS and Walgreens
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- Figure 7: Where and how prescriptions are filled, November 2014
- Over three quarters of adults are not visiting health clinics
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- Figure 8: Retail health clinics visited for treatment for self in last 12 months, November 2014
- Lower income consumers may be leaving some savings on the table
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- Figure 9: Attitudes toward drug store shopping, by household income, November 2014
- What we think
Issues and Insights
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- Are older consumers really drug stores’ core customers?
- The issues
- The implications
- What role do Hispanics play in the current drug store retailing environment?
- The issues
- The implications
- How can drug stores continue to solidify their commitment to consumers’ health and well-being?
- The issues
- The implications
Trend Applications
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- Trend: Second Skin
- Trend: Data Creators
- Trend: Let’s Make a Deal
Market Size and Forecast
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- Key points
- Sales at drug stores expected to rise
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- Figure 10: Total US drug store revenues and forecast, at current prices, 2009-19
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- Figure 11: Total US drugstore revenues and forecast, at inflation-adjusted prices, 2009-19
- HBC comprises majority of monitored drug store segments
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- Figure 12: Total US drugstore revenues, by segment, at current prices, 2013-14
- Fan chart forecast
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- Figure 13: Total US Drug store revenues and fan chart forecast, at current prices, 2009-19
Market Drivers
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- Key points
- Aging population is a positive driver for drug stores
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- Figure 14: Population by age, 2010-20
- Hispanic growth will also benefit drug store chains
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- Figure 15: Population by Hispanic origin, 2010-20
- Figure 16: Hispanic population by age, 2010-20
- Over one third of Americans are obese
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- Figure 17: Percent of people aged 20 or older who are at a healthy weight, overweight, or obese, 2009-12
- Figure 18: Prevalence of obesity among adults aged 20 and over, 2011-12
- Online and mobile shopping continues to impact retail landscape
- Affordable Care Act should positively benefit drug stores
- Retail health clinic expansion should bode well for drug store retailers
- Battle for share intensifies causing drug store leaders to rethink go-to-market strategies
Retailer Overview
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- Drug stores
- Quick Facts
- Company overview
- Marketing strategies
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- Figure 19: CVS, E-mail, January 2015
- Figure 20: CVS, Twitter page, January 2015
- Recent news and innovations
- Quick facts
- Company overview
- Marketing Strategies
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- Figure 21: Walgreens, E-mail, January 2015
- Figure 22: Walgreens, E-mail, January 2015
- Recent news and innovations
- Quick Facts
- Company Overview
- Marketing strategies
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- Figure 23: Duane Reade, E-mail, January 2014
- Figure 24: Duane Reade, E-mail, February, 2014
- Recent news and innovations
- Quick Facts
- Company overview
- Marketing strategies
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- Figure 25: Rite Aid, Direct mail, July 2014
- Recent news and innovations
- Quick Facts
- Company overview
- Marketing strategies
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- Figure 26: Drugstore.com, Landing page, January 2015
- Figure 27: Drugstore.com, Email ads, July and December 2014
- Mass Merchandisers
- Quick facts
- Company overview
- Pharmacy and clinic overview
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- Figure 28: Target, Email, December 2014
- Figure 29: Target, Direct mail, September 2014
- Quick facts
- Company overview
- Pharmacy and clinic overview
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- Figure 30: Walmart, Direct mail, November 2014
- Figure 31: Walmart, Website landing page, October 2014
- Other retail store types
Social Media
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- Key findings
- Market overview
- Key social media metrics
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- Figure 32: Key social media metrics for select drug store retailers, Jan. 2015
- Brand usage and awareness
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- Figure 33: Brand usage and awareness for select drug store retailers, Nov. 2014
- Interactions with drug store retailers
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- Figure 34: Interaction levels with select drug store retailers, Nov. 2014
- Leading online campaigns
- Charitable initiatives
- Digital and mobile campaigns
- Health and wellness
- What we think
- Online conversations
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- Figure 35: Online mentions for select drug store retailers, by week, Jan. 12, 2014-Jan. 11, 2015
- Where are people talking about drug store retailers?
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- Figure 36: Online mentions for select drug store retailers, by page type, Jan. 12, 2014-Jan. 11, 2015
- What are people talking about?
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- Figure 37: Topics of conversation for select drug store retailers, Jan. 12, 2014-Jan. 11, 2015
Drug Stores Shopped
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- Key points
- Drug store shopping is primarily done in-store
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- Figure 38: Drug stores shopped in last 12 months, November 2014
- Women are the primary in-store drug store shoppers
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- Figure 39: Drug stores shopped in-store in last 12 months, by gender, November 2014
- Boomers continue to obtain drug store needs from CVS and Walgreens, while younger counterparts opt for Walmart
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- Figure 40: Drug stores shopped in-store in last 12 months, by age, November 2014
- Nearly half of the most affluent consumers choose CVS
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- Figure 41: Drug stores shopped in-store in last 12 months, by household income, November 2014
- Among traditional drug stores, Walgreens is consistent leader
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- Figure 42: Drug store shopping frequency, July 2009-September 2014
- Figure 43: Drug store shopping frequency, August 2013-September 2014
- Insight into the shopping process
Items Purchased at Drug Stores
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- Key points
- While medications and vitamins lead, beauty and personal care among top items purchased at drug stores
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- Figure 44: Items purchased at drug stores, November 2014
- Over half of women buy beauty products at drug stores
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- Figure 45: Any item purchased in-store at a drug store, by gender, November 2014
- Younger consumers buy significantly more food and drink items than older adults
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- Figure 46: Any item purchased in-store at a drug store, by age, November 2014
Where and How Prescriptions Are Filled
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- Key points
- Prescriptions are primarily filled in-store at CVS and Walgreens
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- Figure 47: How prescriptions are filled, November 2014
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- Figure 48: Where prescriptions are filled, November 2014
- Young adults most likely to use mobile apps to fill prescriptions
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- Figure 49: Where and how prescriptions are filled, by gender and age, November 2014
Retail Health Clinic Visitation
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- Key points
- Over three quarters of adults are not visiting health clinics, leaving ample opportunity for retailers to grow these services
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- Figure 50: Retail health clinics visited for treatment for self in last 12 months, November 2014
- CVS MinuteClinic most visited retail health clinic
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- Figure 51: Retail health clinics visited for treatment for self in last 12 months, November 2014
- Low cost and fast treatment are key advantages of retail health clinics
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- Figure 52: Description of health care providers, November 2014
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- Figure 53: Description of health care providers, By retail health clinics visited for treatment for self in last 12 months, November 2014
- Adults 18-34 are the primary retail health clinics goers
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- Figure 54: Retail health clinics visited for treatment for self in last 12 months, by gender and age, November 2014
- Opportunity exists to increase health clinic visitation among lower income consumers
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- Figure 55: Retail health clinics visited for treatment for self in last 12 months, by household income, November 2014
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- Figure 56: Retail health clinics visited for treatment for self in last 12 months, by employment, November 2014
- Immunizations and shots sought by majority of retail clinic visitors
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- Figure 57: Type of treatment received at retail health clinic, November 2014
- Most retail health clinic users think quality is comparable to doctors and hospitals
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- Figure 58: Quality of treatment/service at retail health clinic vs. that of a doctor or hospital, by gender, November 2014
- Nearly all retail clinic visitors expect to return
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- Figure 59: Likelihood of a repeat visit to a retail health clinic, November 2014
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- Figure 60: Likelihood of a repeat visit to a retail health clinic, By age, November 2014
Attitudes toward Drug Store Shopping
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- Key points
- One in three say a loyalty card could influence where they shop
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- Figure 61: Attitudes toward drug store shopping, November 2014
- Older generations more likely to shop where they fill prescriptions
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- Figure 62: Attitudes toward drug store shopping, by gender and age, November 2014
- Lower income consumers may be unaware of savings they are missing from loyalty programs
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- Figure 63: Attitudes toward drug store shopping, by household income, November 2014
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- Figure 64: Drug store shopping frequency, By household income, August 2013-September 2014
- Are consumers loyal to certain drug stores? Why or why not?
Influencers to Encourage More Drug Store Shopping
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- Key points
- Consumers want savings and convenience from drug store retailers
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- Figure 65: Factors that would influence more frequent drug store shopping, November 2014
- Women more open to enhancements from drug stores
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- Figure 66: Factors that would influence more frequent drug store shopping, by gender, November 2014
- On-the-go young adults value convenience in all forms
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- Figure 67: Factors that would influence more frequent drug store shopping, by age, November 2014
- More than one third of consumers redeem coupons at drug stores
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- Figure 68: Coupon redemption at drug stores, July 2009-September 2014
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- Figure 69: Types of coupons used, August 2013-September 2014
Ways of Managing Health
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- Key points
- Drug stores can help customers manage their health via enhanced services
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- Figure 70: Usage and interest in tools to manage health, November 2014
- Opportunity to increase penetration among young adults who are extremely interested in managing their health
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- Figure 71: Usage and interest in tools to manage health, By age, November 2014
- Much crossover exists among drug store shoppers and those interested in tools to manage health
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- Figure 72: Ways of managing health – Any usage/interest, by drug stores shopped in last 12 months – Any drug store shopped, November 2014
Race and Hispanic Origin
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- Key points
- Blacks are the heaviest shoppers at traditional drug stores
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- Figure 73: Drug stores shopped in-store in last 12 months, by race/Hispanic origin, November 2014
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- Figure 74: Drug store shopping frequency, by race/Hispanic origin, August 2013-September 2014
- Figure 75: Drug store shopping frequency - mean monthly visits, By race/Hispanic origin, August 2013-September 2014
- Beauty and personal care items top the shopping lists of minority drug store consumers
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- Figure 76: Any item purchased in-store at a drug store, by race/Hispanic origin, November 2014
- CVS and Walgreens pharmacies in a share battle for Hispanics and Blacks
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- Figure 77: how prescriptions are filled, by race/Hispanic origin, November 2014
- Figure 78: Where prescriptions are filled, by race/Hispanic origin, November 2014
- Retail health clinics draw a sizable Hispanic consumer base
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- Figure 79: Retail health clinics visited for treatment for self in last 12 months, by race/Hispanic origin, November 2014
- Half of non-whites go to health clinics for reasons other than to get shots
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- Figure 80: Type of treatment received at retail health clinic, by race/Hispanic origin, November 2014
- Overall satisfaction levels with health clinics high among all visitors
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- Figure 81: Satisfaction regarding treatment/service received at retail health clinic and Likelihood of a repeat visit to a retail health clinic, By race/Hispanic origin, November 2014
- Blacks willing to shop at drug stores that actively support healthy lifestyles
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- Figure 82: Attitudes toward drug store shopping, by race/Hispanic origin, November 2014
- Experiential rewards can drive incremental foot traffic to drug stores
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- Figure 83: Factors that would influence more frequent drug store shopping, by race/Hispanic origin, November 2014
Appendix – Other Useful Consumer Tables
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- Drug stores shopped in the last 12 months – In-store
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- Figure 84: Drug stores shopped in-store in last 12 months, by age, November 2014
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- Figure 85: Drug stores shopped in-store in last 12 months, by employment, November 2014
- Drug stores shopped in the last 12 months – Online
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- Figure 86: Drug stores shopped online in last 12 months, by gender, November 2014
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- Figure 87: Drug stores shopped online in last 12 months, by age, November 2014
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- Figure 88: Drug stores shopped online in last 12 months, by race/Hispanic origin, November 2014
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- Figure 89: Drug stores shopped online in last 12 months, by household income, November 2014
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- Figure 90: Drug stores shopped online in last 12 months, by employment, November 2014
- Where and how prescriptions are filled
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- Figure 91: Where and how prescriptions are filled, November 2014
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- Figure 92: Where and how prescriptions are filled, by household income, November 2014
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- Figure 93: Where and how prescriptions are filled, by employment, November 2014
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- Figure 94: Where and how prescriptions are filled, by mobile device ownership, November 2014
- Items purchased at drug stores – in-store
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- Figure 95: Any item purchased in-store at a drug store, by household income, November 2014
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- Figure 96: Any item purchased in-store at a drug store, by employment, November 2014
- Items purchased at drug stores – online
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- Figure 97: Any item purchased online at a drug store, by gender, November 2014
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- Figure 98: Any item purchased online at a drug store, by age, November 2014
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- Figure 99: Any item purchased online at a drug store, by race/Hispanic origin, November 2014
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- Figure 100: Any item purchased online at a drug store, by household income, November 2014
- Retail health clinics – visitation/satisfaction
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- Figure 101: Retail health clinics visited for treatment for self in last 12 months, By area, November 2014
- Figure 102: Satisfaction regarding treatment/service received at retail health clinic, by age, November 2014
- Cold and flu reported incidences
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- Figure 103: Average percentage of American adults reporting having the flu on any given day vs. those reporting having a cold on any given day, By month, January 2015
- Attitudes toward drug store shopping
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- Figure 104: Attitudes toward drug store shopping, by age, November 2014
- Influencers to encourage more drug store shopping
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- Figure 105: Factors that would influence more frequent drug store shopping, by household income, November 2014
Appendix – Social Media
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- Key social media metrics
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- Figure 106: Key social media metrics for select drug store retailers, Jan. 2015
- Online conversations
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- Figure 107: Online mentions for select drug store retailers, by week, Jan. 12, 2014-Jan. 11, 2015
- Brand usage or awareness
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- Figure 108: Brand usage or awareness, November 2014
- Figure 109: Walgreens usage or awareness, by demographics, November 2014
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- Figure 110: CVS usage or awareness, by demographics, November 2014
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- Figure 111: Duane Reade usage or awareness, by demographics, November 2014
- Figure 112: Rite Aid usage or awareness, by demographics, November 2014
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- Figure 113: Drugstore.com usage or awareness, by demographics, November 2014
- Figure 114: Walmart (drug store items only) usage or awareness, by demographics, November 2014
- Activities done
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- Figure 115: Activities done, November 2014
- Figure 116: Walgreens – Activities done – I have looked up/talked about this brand online on social media, by demographics, November 2014
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- Figure 117: Walgreens – Activities done – I have contacted/interacted with the brand online on social media to, by demographics, November 2014
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- Figure 118: Walgreens – Activities done – I follow/like the brand on social media because, by demographics, November 2014
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- Figure 119: Walgreens – Activities done – I have researched the brand on social media to, by demographics, November 2014
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- Figure 120: CVS – Activities done – I have looked up/talked about this brand online on social media, by demographics, November 2014
- Figure 121: CVS – Activities done – I have contacted/interacted with the brand online on social media to, by demographics, November 2014
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- Figure 122: CVS – Activities done – I have researched the brand on social media to, by demographics, November 2014
- Figure 123: Rite Aid – Activities done – I have looked up/talked about this brand online on social media, by demographics, November 2014
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- Figure 124: Walmart (drug store items only) – Activities done – I have looked up/talked about this brand online on social media, by demographics, November 2014
- Figure 125: Walmart (drug store items only) – Activities done – I have contacted/interacted with the brand online on social media to, by demographics, November 2014
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- Figure 126: Walmart (drug store items only) – Activities done – I follow/like the brand on social media because, by demographics, November 2014
- Figure 127: Walmart (drug store items only) – Activities done – I have researched the brand on social media to, by demographics, November 2014
Appendix – Trade Associations
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