Table of Contents
Executive Summary
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- The market
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- Figure 1: Forecast of retail sales of body, hand, and footcare products, by value, Brazil 2009-19
- Companies and brands
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- Figure 2: Leading companies’ sales share in the Brazil body, hand, and footcare market, by value, 2011-13
- The consumer
- Hand and footcare products are still not used very much by Brazilians
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- Figure 3: Frequency of using body, hand, and footcare products, by segment, Brazil – November 2014
- Users of body care products think it is important to moisturize regularly
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- Figure 4: Behavior toward using body, hand, and footcare products, Brazil – November 2014
- Brazilians consider scent to be an important factor when buying body care products
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- Figure 5: Benefits when choosing body, hand, and footcare products, Brazil – November 2014
- More than a third of consumers usually buy the same brand of body care products
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- Figure 6: Attitudes toward buying body, hand, and footcare products, Brazil – November 2014
- What we think
Issues and Insights
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- The beauty market is aware of consumers’ desire to save time
- Household chores makes consumers more likely to use hand creams
- Brazil’s hot and humid climate creates good opportunities for products that provide a fresh feeling
Trends Application
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- Trend: Prepare for the Worst
- Trend: Sense of the Intense
- Trend: Extend My Brand
Who’s Innovating?
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- Key points
- New product launches are the most popular type of launch in the Brazilian body care products market
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- Figure 7: Launches of body care products, percentage share, by type of launch, 2011-14
- Moisturizers dominate product launches in the Brazilian body care market
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- Figure 8: Share of launches of body care products, by claim, 2011-14
- Scent is an important product feature to consumers and companies can innovate by using Brazil’s natural resources
Market Size and Forecast
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- Key points
- The body care market should grow at a more moderate level compared to previous years
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- Figure 9: Retail sales of body care products, by value, Brazil – 2009-19
- Figure 10: Forecast of retail sales of body care products, by value, Brazil 2009-19
- Sales in the body care segment have grown substantially, while sales in the hand and footcare segments have stagnated
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- Figure 11: Retail sales of body, hand, and footcare products, by segment, by value, Brazil 2012-13
- Factors used in the forecast
Market Share
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- Key points
- The market has three main leading companies and new international players
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- Figure 12: Leading companies’ sales share in the Brazil body care market, by value, 2011-13
Companies and Brands
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- Beiersdorf AG
- Hypermarcas SA
- Johnson & Johnson
The Consumer – Frequency of Using Body, Hand, and Footcare Products
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- Key points
- The majority of Brazilians uses body care products at least once a day
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- Figure 13: Frequency of using body, hand, and footcare products, by segment, Brazil, November
- Body lotions are the most popular products of the category among Brazilians
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- Figure 14: Frequency of using body, hand, and footcare products, Brazil – November 2014
- Although men are looking after their appearance more, women are more likely to use body care products
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- Figure 15: Frequency of using body, hand, and footcare products, by gender, Brazil – November 2014
- Consumers in the South are less likely to use body, hand, and footcare products
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- Figure 16: Frequency of using body, hand, and footcare products, by region, Brazil – November 2014
The Consumer – Behavior toward Using Body, Hand, and Footcare Products
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- Key points
- Users of body care products think it’s important to moisturize their body regularly
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- Figure 17: Behavior toward using body, hand, and footcare products, Brazil – November 2014
- Men aged 45+ think it’s important to hydrate their body, hands, and feet regularly
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- Figure 18: Behavior toward using body, hand, and footcare products, by gender, Brazil – November 2014
- Consumers in socioeconomic group AB worry more about skin aging than lower-income consumers
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- Figure 19: Behavior toward body, hand, and footcare products, by socioeconomic group, Brazil – November 2014
The Consumer – Benefits when Choosing Body, Hand and Footcare Products
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- Key points
- Scent is a very important benefit for Brazilians when choosing which product to buy
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- Figure 20: Benefits when choosing body, hand, and footcare products, Brazil – November 2014
- Women worry more about product ingredients than men do
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- Figure 21: Benefits when choosing body, hand, and footcare products, by gender, Brazil – November 2014
- Southern consumers are attracted to products with sun protection
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- Figure 22: Benefits when choosing body, hand, and footcare products, by region, Brazil – November 2014
The Consumer – Attitudes toward Buying Body, Hand, and Footcare Products
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- Key points
- More than a third of Brazilians usually buy the same brands of body care products
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- Figure 23: Attitudes toward buying body, hand, and footcare products, Brazil – November 2014
- AB consumers are more loyal to brands of body care products
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- Figure 24: Attitudes toward buying body, hand, and footcare products, Brazil – November 2014
- Young adults look for advice from family and friends, while more mature adults search for recommendations from dermatologists
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- Figure 25: Attitudes toward buying body, hand, and footcare products, by gender, Brazil – November 2014
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