“It is estimated that from 2013-14, the body care market (including hand and footcare products) grew by 14%. As a result of fewer innovations in the market and the economic slowdown, it is expected that growth in 2015 will be slower, at approximately 12%. Despite this, the market has been welcoming new players, which means a wider choice of products for consumers who still tend to stick almost exclusively to products with moisturizing properties. The hand and footcare segments, analyzed separately, still have low penetration in Brazil.”
In this report, we will answer the following key questions:
Could multifunctional body, hand, and footcare products, such as BB creams, attract more consumers?
Could more practical formats, such as spray moisturizers, increase usage frequency among male consumers?
Could scented products which provide a cooling sensation (eg, mint, aloe vera) generate a higher interest among Brazilians in body care products?
Could new line extensions increase consumers’ loyalty to brands of body care products?
Definition
This report focuses on body, hand, and footcare products.
Market data and the consumer section include body, hand, and footcare products in general, for men and women. Market value is based on sales in all retail distribution channels (eg, supermarkets, pharmacies, department stores, and beauty stores) including direct sales to consumers. It includes mass and prestige lines, but it excludes the professional sector (beauty salons).
Market data includes:
General body care products: exfoliants, moisturizers, sliming/anticellulite products.
Hand care products: moisturizing hand creams and anti-aging products, nail nutrition products, cuticle creams.
Footcare products: cream, balm, and wet wipes.
The report excludes: depilatory and whitening products, talcum powder, nail polish/varnish, nail cosmetics and makeup, deodorants, feet powders and insoles, medical products, specific products for babies, sun care products (even those with moisturizing properties), massage products, and soothing oils.
In addition, the consumer research for this report included the following segments:
Body lotions
In-shower/bath body lotions
Body oils (eg, almond oil)
Body moisturizing butters
Gradual/self-tanning body lotions
Dermatological moisturizing lotion
Foot creams/lotions/butters (excluding medicinal products, eg, those for veruccas, etc)
Products for corns/callouses/blisters.
Abbreviations
| Abihpec | Brazilian Association of the Cosmetic, Toiletry, and Perfumery Industry |
| Anvisa | Brazilian Health Surveillance Agency |
| BB | Blemish Balm |
| CC | Color Correcting |
| Cofins | Social Security Contributions Tax |
| DD | Daily Defense |
| IBGE | Brazilian Institute of Geography and Statistics |
| Ibre | Brazilian Institute of Economics |
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