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Nail Color and Care - US - January 2015
Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary

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Nail Color and Care - US - January 2015
Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Market Size and Forecast
Market Breakdown
Market Perspective
Market Factors

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Nail Color and Care - US - January 2015
Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer - What You Need to Know
Types of Nail Services Done
Salon and At-home Nail Services
Nail Products Used
Frequency of Doing Nails
Number of Nail Polishes Owned and Used
Time Spent on Nails
Attitudes Toward Nail Products
Shopping for Nail Products
Interest in Trying Nail Product Concepts

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Nail Color and Care - US - January 2015
Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Players – What You Need to Know
Consistent With Sales Declines, Leading Brands Struggle
What’s Working?
What’s Struggling?
What’s Next?

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Nail Color and Care - US - January 2015
Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – Market
Appendix – Key Players
Appendix – Consumer
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What you need to know

After years of stellar gains, sales have slowed considerably in the nail color and care category, driven largely by the cyclical nature of beauty trends and the growing impact of the salon market. Still, opportunities exist in the nearly $2 billion category for brands and retailers to offer women ways to simplify the nail maintenance process as well as products that address concerns about nail health and ingredient safety.

Definition

This report covers the US market for nail color and care products and includes products specifically intended for use on the nails, not the hands or other parts of the body. Mintel defines the nail color and care market as follows:

  • Nail polish

  • Nail accessories and implements (ie nail files, clippers, and trimmers)

  • Nail treatments (ie nail strengtheners, ridge fillers, top coats, base coats)

  • Artificial nails and accessories (ie press-on nails, nail tips)

  • Nail polish removers (includes both acetone and non-acetone polish removers)

Salon nail services are excluded from the market size, segment performance, and brand sections of this report but are covered in the consumer sections.

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