Table of Contents
Executive Summary
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- The market
- Beach holidays have been more resilient
- Market factors
- Pockets of growth
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- Figure 1: Leading overseas destinations, total UK holiday visits (beach and other), percentage change, 2010-13
- Flight to beach
- Companies, brands and innovation
- Commodity versus brand concepts
- Making a splash
- Luxury all-inclusive
- Adults-only
- Three new concepts from Thomas Cook
- easyJet’s tour operator push
- Exotic beach combinations
- The consumer
- Spanish islands are top location
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- Figure 2: Beach holidays abroad in the past three years, October 2014
- A third go all-inclusive
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- Figure 3: Type of accommodation used for last beach holiday abroad, October 2014
- One in three uses OTAs/aggregators
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- Figure 4: Channels used for booking last beach holiday abroad*, October 2014
- ‘Guaranteed sunshine’ and ‘beach quality’ rated most important
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- Figure 5: Factors rated as ‘very important’ in choosing a beach holiday abroad, October 2014
- ‘Beach-Plus’ outnumbers ‘Beach Bum’ by two to one
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- Figure 6: Attitudes towards taking beach holidays abroad, October 2014
- What we think
Issues and Insights
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- How can the traditional ‘fly and flop’ holiday evolve in future?
- The facts
- The implications
- What is the potential for long-haul beach holidays?
- The facts
- The implications
- What does the future hold for all-inclusive beach holidays?
- The facts
- The implications
Trend Application
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- Trend: Minimize Me
- Trend: Secret Secret
- Trend: Who are the Joneses
Market Drivers
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- Key points
- Holiday market lagging behind economic recovery
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- Figure 7: GfK/NOP Consumer Confidence Index, January 2012-November 2014
- Figure 8: Overseas holidays, volume and expenditure*, 2008-14
- Packages outperforming independent travel
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- Figure 9: Volume of overseas package and independent holidays, 2009-14
- Revival of Spanish beach holiday
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- Figure 10: Top overseas beach holiday destinations, by total volume of UK holiday visits (beach and other) 2008-13
- Some markets bouncing back well
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- Figure 11: beach holiday destinations, total UK holiday visits (beach and other), percentage change, 2010-13
- Pound’s rise lowering cost of travel abroad
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- Figure 12: Sterling exchange rate versus selected beach destination currencies, annual averages, 2009-14
- Figure 13: Holiday costs, comparison of top 20 leading resorts, 2014-15
- Pound’s rise may also lower the value of all-inclusives
- Fuel prices falling
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- Figure 14: Brent Crude Spot Oil Price (US$ per barrel), January 2013-October 2014
- APD reforms gather pace
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- Figure 15: Air Passenger Duty (APD) rates April 2012-April 2015
- Who has the best bathing beaches?
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- Figure 16: European beaches, quality of water, ranked by percentage of rated ‘excellent’.
- Clean-up operation
- New routes to beach
- Dreaming of beaches further afield
- All-inclusive issues & research
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- Figure 17: Average per person per night holiday spend by board type
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- Figure 18: Percentage of holidaymakers spending money outside the hotel by board type
- Figure 19: Average number of meals taken outside hotel by board type
Who’s Innovating?
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- Key points
- Making a scene
- Taste of the destination
- Croatian beach holidays growing
- Exotic beach combinations
- Visualising the beach
- Yurfing for singles
- Adult play
Market Size
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- Key points
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- Figure 20: Overseas holiday types taken in last 12 months, December 2014
Companies and Products
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- Overview of supply structure
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- Figure 21: Top 20 UK ‘package holiday’ companies ranked by ATOL licensed passengers, December 2014
- Tour operators and travel groups
- OTAs
- Airlines and accommodation providers
- Others
- OTAs versus tour operators
- Mainstream tour operators - beach concepts/collections
- TUI
- First Choice Holidays
- Thomson
- Thomas Cook
- Beach holidays for singles
- Beach holidays for older travellers
- ‘Beach combination’ holidays
The Consumer – Where Beach Holidaymakers Go
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- Key points
- Spanish islands are most popular destination
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- Figure 22: Beach holidays abroad in the past three years, October 2014
- The beach holidaymaker
- Household income and long-haul
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- Figure 23: Short-haul versus long-haul beach holidays abroad in the past three years, by selected demographics, October 2014
The Consumer – Where Beach Holidaymakers Stay
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- Key points
- Beach-inclusive
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- Figure 24: Type of accommodation used for last beach holiday abroad, October 2014
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- Figure 25: Type of accommodation used for last beach holiday abroad, by short-haul versus long-haul holidaymakers, October 2014
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- Figure 26: Use of all-inclusive accommodation for last beach holiday abroad, by destinations visited, October 2014
- Board demographics
The Consumer – How Beach Holidays Are Booked
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- Key points
- Seven in ten book online
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- Figure 27: Method of booking last beach holiday abroad, October 2014
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- Figure 28: Method of booking last beach holiday abroad, short-haul versus long-haul holidaymakers, October 2014
- Even long-haul beach holidays are mostly booked online
- OTAs/aggregators used for half of online bookings
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- Figure 29: Online sources used for booking last beach holiday abroad, October 2014
- Overall OTAs/aggregators used for a third of bookings
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- Figure 30: Channels used for booking last beach holiday abroad*, October 2014
The Consumer – Important Factors in Choosing a Beach Holiday
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- Key points
- Taste for ‘real country’ offers real scope
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- Figure 31: Important factors in choosing a beach holiday abroad, October 2014
- Important long-haul factors
- Demographics of beach factors
- Importance of resort facilities
The Consumer – Beach Holiday Preferences and Attitudes
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- Key points
- Beach Bums versus Beach-Plus
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- Figure 32: Attitudes towards taking beach holidays abroad, October 2014
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- Figure 33: Important factors (rated as ‘important’ or ‘very important’) in choosing a beach holiday, ‘beach bums’ versus ‘beach-plus’, October 2014
- Demographics of Beach bums versus Beach-Plus
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- Figure 34: Beach Bums versus Beach-Plus, by generational group, October 2014
- Beach Bums versus Beach-Plus accommodation types
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- Figure 35: Beach bums versus Beach-Plus, by type of accommodation, October 2014
- Beach Bums versus Beach-Plus booking preferences
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- Figure 36: Beach Bums versus Beach-Plus, by type of online booking, October 2014
- Longer beach hols versus mini-breaks
- Price versus destination
- Three ways to diversify standard beach holidays
- Beyond the family
- Women more enthusiastic
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- Figure 37: Selected attitudes towards taking beach holidays abroad, by gender, October 2014
- Bored of the beach
- Destination choice still most important
- Likes and dislikes
- ‘Beach-plus’ is dominant attitude
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