- Contents
- *Scope and Themes
- What you need to know
- Definition
- Data sources
- Sales data
- Consumer survey data
- Abbreviations and terms
- Terms
What you need to know
Mintel expects the live entertainment market to increase slightly from $28.1 billion in 2014 to $29.2 billion in 2019. Live music benefits from the highest rates of attendance, while many other segments have struggled to maintain engaged audiences.
This report explores how much consumers are willing to spend on average for admission as well as their interest in making other purchases during an event. Other topics covered in this report include: attitudes and opinions about the live event experience, factors that influence which events consumers go to, interest in various VIP admission benefits, and consumers’ preferred payment methods.
This report builds on the analysis presented in Mintel’s Live Entertainment – US, August 2012.
Definition
Live entertainment is defined as a form of entertainment that requires consumers to travel outside the home and purchase a ticket to attend. Online streaming is discussed as it relates to events that are performed for a live audience and may be streamed to online viewers as well.
For the purposes of this report, Mintel has defined live entertainment to focus on performing arts companies – musical groups and artists; theater companies and dinner theaters; dance companies; and other performing arts companies.
Sports are excluded from the market size and consumer data and are only discussed in relation to marketing strategies, innovations, and leading companies.
The market size included in this report differs from that in the previous report because it covers the full range of performing arts. Previously only selected forms of live entertainment were covered.
Data sources
Financial statements and press releases from leading live entertainment brands.
Pollstar’s Average Ticket Price Ticker: uses numbers for face-value primary market ticket sales and doesn’t include add-on fees.
Sales data
Market size and Forecast: based on US Bureau of Economic Analysis estimates; US Census Bureau, Service Annual Survey
Consumer survey data
For the purposes of this report, Mintel commissioned exclusive consumer research through Lightspeed GMI to explore consumer spending and attitudes toward live entertainment. Mintel was responsible for the survey design, data analysis, and reporting. Fieldwork was conducted in September 2014 among a sample of 2,000 adults aged 18+ with access to the internet.
Mintel selects survey respondents by gender, age, household income, and region so that they are proportionally representative of the US adult population using the internet. Mintel also slightly oversamples, relative to the population, respondents that are Hispanic or Black to ensure an adequate representation of these groups in our survey results and to allow for more precise parameter estimates from our reported findings. Please note that our surveys are conducted online and in English only. Hispanics who are not online and/or do not speak English are not included in our survey results.
While race and Hispanic origin are separate demographic characteristics, Mintel often compares them to each other. Please note that the responses for race (White, Black, Asian, Native American, or other race) will overlap those that also are Hispanic, because Hispanics can be of any race.
Terms
Generations are discussed within this report, and they are defined as:
| World War II/Swing Generations | Members of the WWII generation were born in 1932 or before and are aged 82 or older in 2014. Members of the Swing Generation were born from 1933-45 and are aged 68-81 in 2014. |
| Baby Boomers | The generation born between 1946 and 1964. In 2014, Baby Boomers are between the ages of 50 and 68. |
| Generation X | The generation born between 1965 and 1976. In 2014, Gen Xers are between the ages of 38 and 49. |
| Millennials* | The generation born between 1977 and 1994. In 2014, Millennials are between the ages of 20 and 37. |
| iGeneration** | Born between 1995 and 2007, members of iGen are aged 7-19 in 2014. |
| Emerging Generation | The newest generation began in 2008 as the annual number of births declined sharply with the recession. In 2014 members of this as-yet-unnamed generation are younger than 7. |
* also known as Generation Y or Echo Boomers
** previously known as Post-Millennials and the Matrix Generation
In order to provide an inflation-adjusted price value for markets, Mintel uses the CPI to deflate current prices. The CPI is defined as follows:
| CPI | The Consumer Price Index is a measure of the average change over time in the prices paid by urban consumers for a market basket of consumer goods and services. The CPI and its components are typically used to adjust other economic series for price changes and to translate these series into inflation-free dollars. Examples of series adjusted by the CPI include retail sales, hourly and weekly earnings, and components of the national income and product accounts. In addition, and in Mintel reports, the CPI is used as a deflator of the value of the consumer’s dollar to find its purchasing power. The purchasing power of the consumer’s dollar measures the change in the value to the consumer of goods and services that a dollar will buy at different dates. The CPI is generally the best measure for adjusting payments to consumers when the intent is to allow consumers to purchase, at today’s prices, a market basket of goods and services equivalent to one that they could purchase in an earlier period. It is also the best measure to use to translate retail sales into real or inflation-free dollars. Based on Bureau of Labor Statistics definition. |
