“Offering personalised media contents and services will be big topics for online media operators, as consumers expect better customer service to become subscribers. For marketers, the growing popularity of online radio and evolving interactive technologies both exhibit good business opportunities. However, it is important to make sure that online advertisements do not bring disturbance to people’s media consumption experience.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Consumer
Consumer
Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.
The Consumer – Online Media Consumption by Digital Devices
The Consumer – Most Attractive Online Media Content
The Consumer – Online Media Purchase Habits
The Consumer – Barriers against Purchasing Online Video Streaming/Music Services
The Consumer – Acceptable Types of Online Media Advertisements
The Consumer – Trends in Online Media Consumption
The Consumer – Meet the Mintropolitans
21st July 2016
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Guiding people to find their interested online media contents
