Table of Contents
Introduction
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- Definition
- Weight loss products
- Health supplements
- Methodology
- Abbreviations
Executive Summary
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- The market
- Weight loss
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- Figure 1: Total retail market value of weight loss supplements that are certified*, 2009 -19
- Health supplements
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- Figure 2: Retail market value of certified health supplements*, China, 2009 -19
- Health supplement companies and brands
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- Figure 3: Leading companies’ market shares in the China retail certified health supplement market*, by value, 2012-13
- Innovations
- Weight loss
- Product claims based on both “naturalness” and low/no additives
- Marketing with beauty benefits
- Health supplements
- Immune system is the top functional claim in new launches in China
- All eyes on kids
- The consumer
- Over 60% of consumers consider themselves overweight
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- Figure 4: Weight condition, June 2014
- Men are less strict on to themselves than women in weight management
- Weight loss beverages, dissolvable products and meal replacements are most popular
- More complaint about price in health supplements
- Target health supplements differently to men and women users
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- Figure 5: Using health supplements on a regular basis, by gender, June 2014
- Figure 6: Attitudes towards health supplements, by gender, June 2014
- Trusted recommendations are most valued
- Key issues
- Revitalising the image of health supplements
- Increasing weight loss and health supplement credibility and relevancy
- Seizing opportunities in the male market
- What we think
Issues and Insights
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- Revitalising the image of weight loss products and health supplements
- The facts
- The implications
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- Figure 7: Bio-Life Chocbiotics Chewable Chocs with Probiotic, Malaysia, Jun 2013
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- Figure 8: Pro Clinical Hydroxycut Weight Lose Sprinkles, US, February 2013
- Increasing weight loss and health supplement credibility and relevancy
- The facts
- The implications
- Seizing opportunities in the male market
- The facts
- The implications
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- Figure 9: GNC Mega Men Mini Dietary Supplement for Men, US, Jun 2014
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- Figure 10: Slimming Supplements for Men, France and South Africa, 2012-June 2014
Trend Applications
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- Trend: Prove it
- Trend: Help Me Help Myself
- Trend: Man in the Mirror
Market Size and Forecast
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- Key points
- Market size – Weight loss
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- Figure 11: Retail market value of weight loss products that are certified, China, 2010-13
- Market forecast – Certified weight loss supplements
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- Figure 12: Total retail market value of weight loss supplements that are certified*, 2009-19
- Market size – Health supplements
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- Figure 13: Retail market value of certified health supplements*, by segment, China, 2009 -13
- Market Forecast – Certified health supplements
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- Figure 14: Retail market value of certified health supplements*, China, 2009 -19
- Forecast methodology
Key Factors Impacting the Market
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- Key points
- Price is becoming more transparent
- Busy urbanites’ lifestyle and work-related stress
- Increasing consumer awareness for preventative healthcare
- Concerns about weight lead to interest in weight management
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- Figure 15: Weight condition, by gender and age group, June 2014
- Public scrutiny and tightening regulations
- Competition from other methods to manage weight and stay healthy
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- Figure 16: Steps to maintain/lose weight, June 2014
- Lack of noticeable effects in the short term
Market Share in Health Supplements Market
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- Key points
- Top 10 players only account for less than 30% of the market value
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- Figure 17: Value share and value sales of top companies in retail certified health supplement market*, 2012-13
- Pfizer is still leading, followed by Amway
- A fragmented market with a long tail of smaller local manufacturers
Who’s Innovating?
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- Key points
- Weight loss
- Products claim both naturalness and low/no additives
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- Figure 18: Percentage of weight loss supplements that are positioned with natural, free-from and selected low/no/reduced claims, China, Japan, South Korea, UK and US, 2010-June 2014
- Figure 19: Wei Er Jian Pai Slimming Capsules with free from additives claim, China, December 2012
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- Figure 20: Nutritional Concepts Mango-Lean Dietary Supplement, US, May 2013
- New natural weight loss ingredient - Xanthigen
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- Figure 21: Blackmores Xanthigen Capsules, China, February 2014
- Marketing with beauty benefits
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- Figure 22: Top two functional claims in new product launches in weight loss supplements, China, Japan, South Korea and US, 2010 -June 2014
- Figure 23: Meisheng International Beauty Brand Li Ren Jiao Nang (Beauty Capsules), China, April 2013
- Health supplements
- Claim on immune system tops new product launches in China
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- Figure 24: Top five functional claims in health supplements new product launch, China, Japan, South Korea, UK and the US, 2010 -June 2014
- Figure 25: Scutellaria Baicalensis and Amino Acid Oral Solution for Middle Aged and Senior Groups, China, February 2013
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- Figure 26: E-jiao oral solution, China, April 2013
- All eyes on kids
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- Figure 27: Demographic claims in new product launches of health supplement, China, Japan, South Korea, UK and US, 2010-June 2014
- Figure 28: The top functional claims of new health supplement launches for babies, toddler and children, China, South Korea, UK and US, 2010-June 2014
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- Figure 29: Hero Nutritionals Yummi Bears To Go! Multi-vitamin & Mineral Dietary supplement with natural fruit flavour, US, Mar 2010
- Domestic brands are more active in new product launches
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- Figure 30: Top five companies in new product launches for health supplements, 2010-June 2014
Companies and Brands
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- International companies
- Pfizer
- Amway
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- Figure 31: Nutrilite’s best seller products, August 2014
- Herbalife China
- GNC Holdings, Inc.
- NBTY Inc.
- By-health Co., Ltd.
- Local companies
- Shangdong Dong-E E-jiao Co., Ltd.
- Guangdong LvShou Health Information Consulting Co., Ltd.
- Besunyen Holdings Company Limited
- Beijing CPT Co., Ltd.
- HiSun-Pfizer Pharmaceutical Co., Ltd
The Consumer – How People Think about Their Body Figure
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- Key points
- Over 60% of consumers considered themselves overweight
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- Figure 32: Weight condition, June 2014
- Married consumers are more likely to feel overweight
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- Figure 33: Weight condition, by marital status, June 2014
- Be gentle and encouraging to women
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- Figure 34: Weight condition, by age and gender, June 2014
- Perception of overweight amongst the high earners
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- Figure 35: Weight condition, by personal income, June 2014
- Beijing, Shanghai and Guangzhou consumers are most pleased with their weight
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- Figure 36: Weight condition – in shape, slightly overweight and overweight a lot, by city, June 2014
- Opportunities for health supplements to target to the ‘underweights’
The Consumer – Actions Taken to Manage Weight
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- Key points
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- Figure 37: Steps to maintain or lose weight, by weight condition, June 2014
- Exercise and diet control are the most common actions
- Men generally are less committed to weight management
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- Figure 38: Steps to maintain/lose weight, June 2014
- Complement weight loss products with healthy diet or exercise plan
- Guangzhou and Chengdu consumers have the highest usage rate of weight loss products
- Targeting weight loss products to people in their 40s
The Consumer – Reasons for Not Using Weight Loss Products
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- Key points
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- Figure 39: Barriers to usage of weight loss products, June 2014
- Product safety is still the major barrier
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- Figure 40: Barriers to usage of weight loss products, by gender and age group, June 2014
- …demand for products made with “pure natural ingredients”
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- Figure 41: Raspberry Ketones + Gummies, US, February 2014
- Scepticism about effectiveness
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- Figure 42: Differences in barriers to using weight loss products, by weight condition, June 2014
- Raise product awareness in lower tier cities
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- Figure 43: Selected barriers to usage of weight loss products, by city and tier, June 2014
- Use price incentives to encourage first trial on premium products
The Consumer – Weight Loss Product Usage Frequency
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- Key points
- Weight loss beverages and other dissolvable products are the most popular consumed
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- Figure 44: Frequency of using weight loss products, June 2014
- Weight loss products cater to different consumers
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- Figure 45: Total frequency of all using weight loss products on a regular basis, by gender and age group, June 2014
- Emerging trend of young men in their 20s developing more regular usage
The Consumer – Annual Spending on Weight Loss Products
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- Key points
- About three in five spent more than a RMB1,000 on weight loss products annually
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- Figure 46: Annual spending on weight loss products, June 2014
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- Figure 47: Annual spending on weight loss products, by demographics, June 2014
- Annual spending of those who think they are overweight
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- Figure 48: Annual spending on weight loss products, by Weight condition, June 2014
- What are high spenders spending on?
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- Figure 49: Annual spending of those who take weight loss products on a regular basis, by types of weight loss products, June 2014
The Consumer – Attitudes towards Weight Loss Products
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- Key points
- Product innovation and effectiveness
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- Figure 50: Attitudes towards weight loss product innovation and its effectiveness, June 2014
- Women demand products enriched with health supplements
- Young men appear to be a neglected market
- Women in their 40s also feel estranged from current market offerings
- Only about one fifth of users think chemical synthesis products are more effective
- Purchasing weight loss products in the market
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- Figure 51: Attitudes towards purchasing weight loss products in the market, June 2014
- Singletons like to have weight loss mobile apps
- Tier one cities prefer to buying online
- Offering referral program
- Only one third think international brands are better than domestic brands
The Consumer – Market Penetration of Health Supplements
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- Key points
- Differences exist between generations
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- Figure 52: Usage rate of health supplements, by age, June 2014
- City level differences
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- Figure 53: Usage rate health supplements, by city and tier, June 2014
The Consumer – Health Supplements Usage Frequency
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- Key points
- A clear order of popularity
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- Figure 54: Frequency of using health supplements, June 2014
- Regular usage increases as age grows
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- Figure 55: Frequency of using health supplements on a regular basis*, by age, June 2014
- Women take vitamins and minerals more frequently and regularly
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- Figure 56: Using health supplements on a regular basis, by gender, June 2014
- Integrate health supplement offering with weight management solution
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- Figure 57: % of people who take health supplements regularly, by weight condition, June 2014
The Consumer – Reasons for Not Using Health Supplements
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- Key points
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- Figure 58: Barriers to usage of health supplements, June 2014
- Claims about removing the bad to alleviate negative concerns
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- Figure 59: New product launches in health supplements that claim to remove “the bad”, by China, UK and US, 2010 -June 2014
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- Figure 60: Natural Vitamin E and Coenzyme Q10 Softgel, China, May 2013
- Encourage consumers to share usage experiences
- Price is an issue
- A new opportunity to position health supplements
- Disassociate health supplements from the image of drug pills
The Consumer – Annual Spending on Health Supplements
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- Key points
- About four in ten spent more than RMB1,000 on health supplements annually
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- Figure 61: Annual spending on health supplements, June 2014
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- Figure 62: New launches of health supplements that claim to be suitable for men, China, Japan, South Korea, UK and US, 2010 -June 2014
The Consumer – Attitudes towards Health Supplements
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- Key points
- Product specialisation and innovation related attitude statements
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- Figure 63: Attitudes towards health supplements – Product specialisation and innovation, June 2014
- Improving immunity is still the most popular benefit
- Energy boost for parents
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- Figure 64: Share of new health supplements claim with energy boost launch in China, Japan, UK and US, 2010-June 2014
- More tailored products to meet women’s needs
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- Figure 65: Selected attitudes towards health supplements, by gender, June 2014
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- Figure 66: Example of women’s TCM based supplement that helps sooth menstrual pain, Taiwan, March 2014
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- Figure 67: PMS Rescue Beverage Crystals, US, September 2011
- Even adults can have fun flavours
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- Figure 68: Vitamin C Dietary Supplement, US, April 2013
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- Figure 69: Multi-Vitamin Adult Gummies, US, April 2012
- Brands- and product-related attitude statements
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- Figure 70: Attitudes towards health supplements – Brands and products, June 2014
- WOM has a stronger influence than brand
- Professional product advice is important
The Consumer – Source of Influence for Weight Loss and Health Supplements
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- Key points
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- Figure 71: Most influential source of information for weight loss products/health supplements, June 2014
- Trusted recommendations are most valued
- Online presence is important
- Brands need a new approach to connect consumers
- Collaborate with fitness or health care centres in lower tier cities
Appendix – How People Think about Their Body Figure
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- Figure 72: Weight condition, June 2014
- Figure 73: Weight condition, by demographics, June 2014
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- Figure 74: Annual spending on weight loss products, by weight condition, June 2014
- Figure 75: Annual spending on health supplements, by weight condition, June 2014
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Appendix – Action Taken to Manage Weight
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- Figure 76: Steps to maintain/lose weight, June 2014
- Figure 77: Most popular steps to maintain/lose weight, by demographics, June 2014
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- Figure 78: Next most popular steps to maintain/lose weight, by demographics, June 2014
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Appendix – Reasons for Not Using Weight Loss Products
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- Figure 79: Barriers to usage of weight loss products, June 2014
- Figure 80: Most popular barriers to usage of weight loss products, by demographics, June 2014
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- Figure 81: Next most popular barriers to usage of weight loss products, by demographics, June 2014
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Appendix – Frequency of Using Weight Loss Products
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- Figure 82: Frequency of using weight loss products, June 2014
- Figure 83: Frequency of using weight loss products – Tablets/capsule, by demographics, June 2014
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- Figure 84: Frequency of using weight loss products – Milk shake powder for meal replacement, by demographics, June 2014
- Figure 85: Frequency of using weight loss products – Fibre powder for meal replacement, by demographics, June 2014
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- Figure 86: Frequency of using weight loss products – Other dissolvable products, by demographics, June 2014
- Figure 87: Frequency of using weight loss products – Weight loss oral liquid dosage, by demographics, June 2014
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- Figure 88: Frequency of using weight loss products – Weight loss beverages, by demographics, June 2014
- Figure 89: Frequency of using weight loss products – Weight loss products for external use, by demographics, June 2014
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- Figure 90: Frequency of using weight loss products – Other weight loss products, by demographics, June 2014
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Appendix – Annual Spending on Weight Loss Products
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- Figure 91: Annual spending on weight loss products, June 2014
- Figure 92: Most popular annual spending on weight loss products, by demographics, June 2014
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- Figure 93: Next most popular annual spending on weight loss products, by demographics, June 2014
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Appendix – Attitudes towards Weight Loss Products
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- Figure 94: Attitudes towards weight loss products, June 2014
- Figure 95: Most popular attitudes towards weight loss products, by demographics, June 2014
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- Figure 96: Next most popular attitudes towards weight loss products, by demographics, June 2014
- Figure 97: Other attitudes towards weight loss products, by demographics, June 2014
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Appendix - Market Penetration of Health Supplements
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- Figure 98: Market penetration of health supplements, June 2014
- Figure 99: Market penetration of health supplements, by demographics, June 2014
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- Figure 100: Most influential source of information for weight loss products/health supplements, by Market penetration of health supplements, June 2014
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Appendix – Reasons for Not Using Health Supplements
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- Figure 101: Barriers to usage of health supplements, June 2014
- Figure 102: Most popular barriers to usage of health supplements, by demographics, June 2014
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- Figure 103: Next most popular barriers to usage of health supplements, by demographics, June 2014
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Appendix – Frequency of Using Health Supplements
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- Figure 104: Frequency of using health supplements, June 2014
- Figure 105: Frequency of using health supplements – Vitamins, by demographics, June 2014
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- Figure 106: Frequency of using health supplements – Minerals, by demographics, June 2014
- Figure 107: Frequency of using health supplements – Dietary supplements, by demographics, June 2014
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- Figure 108: Frequency of using health supplements – Chinese herb tonic, by demographics, June 2014
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Appendix – Annual Spending on Health Supplements
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- Figure 109: Annual spending on health supplements, June 2014
- Figure 110: Most popular annual spending on health supplements, by demographics, June 2014
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- Figure 111: Next most popular annual spending on health supplements, by demographics, June 2014
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Appendix – Attitudes towards Health Supplements
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- Figure 112: Attitudes towards health supplements, June 2014
- Figure 113: Most popular attitudes towards health supplements, by demographics, June 2014
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- Figure 114: Other attitudes towards health supplements, by demographics, June 2014
- Figure 115: Least popular attitudes towards health supplements, by demographics, June 2014
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Appendix – Source of Influence for Weight Loss and Health Supplements
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- Figure 116: Most influential source of information for weight loss products/health supplements, June 2014
- Figure 117: Most influential source of information for weight loss products/health supplements, by demographics, June 2014
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- Figure 118: Next most influential source of information for weight loss products/health supplements, by demographics, June 2014
- Figure 119: Other influential source of information for weight loss products/health supplements, by demographics, June 2014
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