“Weight loss and health supplements need to move away from the traditional dull, ‘drug’ feel image to improve their appeal to today’s consumers.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues and Insights
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information
Trend Applications
Market Size and Forecast
Key Factors Impacting the Market
Consumer
Consumer
Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.
The Consumer – How People Think about Their Body Figure
The Consumer – Actions Taken to Manage Weight
The Consumer – Reasons for Not Using Weight Loss Products
The Consumer – Weight Loss Product Usage Frequency
The Consumer – Annual Spending on Weight Loss Products
The Consumer – Attitudes towards Weight Loss Products
The Consumer – Market Penetration of Health Supplements
The Consumer – Health Supplements Usage Frequency
The Consumer – Reasons for Not Using Health Supplements
The Consumer – Annual Spending on Health Supplements
The Consumer – Attitudes towards Health Supplements
The Consumer – Source of Influence for Weight Loss and Health Supplements
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Market Share in Health Supplements Market
Who’s Innovating?
Companies and Brands
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – How People Think about Their Body Figure
Appendix – Action Taken to Manage Weight
Appendix – Reasons for Not Using Weight Loss Products
Appendix – Frequency of Using Weight Loss Products
Appendix – Annual Spending on Weight Loss Products
Appendix – Attitudes towards Weight Loss Products
Appendix - Market Penetration of Health Supplements
Appendix – Reasons for Not Using Health Supplements
Appendix – Frequency of Using Health Supplements
Appendix – Annual Spending on Health Supplements
Appendix – Attitudes towards Health Supplements
Appendix – Source of Influence for Weight Loss and Health Supplements
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Revitalising the image of weight loss products and health supplements
